{"id":8049,"date":"2016-12-05T12:12:42","date_gmt":"2016-12-05T12:12:42","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/quick-reads\/recognized-for-creative-csr-campaign-2\/"},"modified":"2024-10-17T10:48:53","modified_gmt":"2024-10-17T10:48:53","slug":"recognized-for-creative-csr-campaign","status":"publish","type":"quickreads","link":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/quick-reads\/recognized-for-creative-csr-campaign\/","title":{"rendered":"Abdul Latif Jameel T\u00fcrkiye’deki Toyota operasyonlar\u0131 yarat\u0131c\u0131 KSS kampanyas\u0131 i\u00e7in kabul edildi"},"content":{"rendered":"\n

Abdul Latif Jameel\u2019in T\u00fcrkiye\u2019deki Toyota operasyonlar\u0131 (Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A.\u015e.), s\u00fcr\u00fcc\u00fclerin araba kornalar\u0131n\u0131 daha az kullanmalar\u0131n\u0131 isteyen yenilik\u00e7i bir KSS kampanyas\u0131 i\u00e7in kabul edildi.<\/p>\n\n\n\n

\u201cKorna \u00e7alma, beni rahats\u0131z etme\u201d kampanyas\u0131, T\u00fcrk pazarlama ve reklamc\u0131l\u0131k end\u00fcstrisinde yarat\u0131c\u0131l\u0131\u011f\u0131 ve m\u00fckemmelli\u011fi tan\u0131yan prestijli MediaCat Felis \u00d6d\u00fclleri’nde iki \u00f6d\u00fcl kazand\u0131. Kampanya, a\u015f\u0131r\u0131 araba korna kullan\u0131m\u0131n\u0131n olumsuz \u00e7evresel ve sosyal etkilerini vurgulamay\u0131 ve s\u00fcr\u00fcc\u00fcleri kullanmadan \u00f6nce iki kez d\u00fc\u015f\u00fcnd\u00fcrmeyi ama\u00e7lad\u0131.<\/p>\n\n\n\n

Proje, \u0130stanbul’un en i\u015flek b\u00f6lgelerinden birine kurulu \u00f6zel bir interaktif reklam panosunu g\u00f6rd\u00fc. Belirli bir konumdaki korna say\u0131s\u0131, daha sonra 24 saatlik bir s\u00fcrede kaydedildi ve sonu\u00e7lar ekranda canl\u0131 yay\u0131nland\u0131.<\/p>\n\n\n\n

Yarat\u0131c\u0131 giri\u015fim, Milli E\u011fitim Bakanl\u0131\u011f\u0131, \u00c7evre ve \u015eehircilik Bakanl\u0131\u011f\u0131, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131, G\u00fcvenlik Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve \u0130stanbul Esnaf Taksi \u015eof\u00f6rleri Odas\u0131 da dahil olmak \u00fczere bir dizi devlet organ\u0131n\u0131n deste\u011fini ald\u0131.<\/p>\n\n\n\n

Abdul Latif Jameel Turkey\u2019in CSR program\u0131n\u0131n bir par\u00e7as\u0131 olan kampanya, T\u00fcrkiye’nin \u00f6nde gelen pazarlama ve ileti\u015fim yay\u0131n\u0131 olan MediaCat\u2019\u0131n d\u00fczenledi\u011fi etkinlikte \u201cD\u0131\u015f Mekan Kullan\u0131m\u0131nda Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u201d ve \u201cAmbiyans Kategorisinde Felis \u00d6d\u00fcl\u00fc\u201d n\u00fc kazand\u0131.<\/p>\n","protected":false},"featured_media":7048,"menu_order":0,"template":"","class_list":["post-8049","quickreads","type-quickreads","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nT\u00fcrkiye'deki Toyota Kampanyasi Takdir Edildi | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Abdul Latif Jameel'in T\u00fcrkiye'deki Toyota operasyonlar\u0131, s\u00fcr\u00fcc\u00fcleri ara\u00e7 kornalar\u0131n\u0131 daha az kullanmaya te\u015fvik eden yenilik\u00e7i bir KSS (Kurumsal Sosyal Sorumluluk) kampanyas\u0131yla tan\u0131nd\u0131.\" 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