{"id":31295,"date":"2025-10-15T00:00:00","date_gmt":"2025-10-15T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/"},"modified":"2026-05-12T13:16:49","modified_gmt":"2026-05-12T13:16:49","slug":"finansin-gelecegi-dusundugumuzden-daha-mi-yakin","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/","title":{"rendered":"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n?"},"content":{"rendered":"<p>In all likelihood, you are already an expert in embedded finance \u2013 you just don\u2019t realize it.<\/p>\n<p>Buying a new book or pair of sneakers through an e-commerce platform like Amazon? \u00a0You just used embedded finance. \u00a0Reimbursing a friend for a concert ticket with a peer-to-peer payment through your digital wallet? \u00a0Again, you just used embedded finance. \u00a0Paying for a journey through a ride-hailing app, investing in cryptocurrency, or booking a minibreak on a buy-now-pay-later deal? \u00a0Chances are, you have embedded finance to thank for that, too.<\/p>\n<p>Embedded finance is everywhere, so interwoven with modern life that we hardly notice when we are interacting with it.<\/p>\n<p>The numbers tell their own story: A story of a genuinely transformational financial tool undergoing mass adoption due to its irresistible usefulness.<\/p>\n<p>The embedded finance market was valued at US$ 111 billion worldwide as of 2024, and with rapid growth is tipped to reach US$ 613 billion by 2030.<a href=\"#_ftn1\"\n\n\n\n\n\n<p>https:\/\/youtu.be\/V9hyTxtVsdM?si=WMqC4FFzzHAr0yFq[\/embed<br \/>\nhttps:\/\/youtu.be\/d10Ci9uIbMI?si=1r2H3yW0HwVgJtoX[\/embed<br \/>\nhttps:\/\/www.precedenceresearch.com\/embedded-finance-market<br \/>\nhttps:\/\/www.marqeta.com\/blog\/real-world-examples-of-embedded-finance<br \/>\nhttps:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/<br \/>\nhttps:\/\/www.pwc.com\/gx\/en\/issues\/technology\/tech-translated-embedded-finance.html<br \/>\nhttps:\/\/fintech-alliance.com\/news-insights\/article\/astra-tech-s-quantix-secures-500-million-for-regional-expansion<\/p>\n<p>https:\/\/www.hsbc.com\/news-and-views\/news\/media-releases\/2023\/hsbc-announces-plans-for-new-joint-venture-with-tradeshift<br \/>\nhttps:\/\/thefintechtimes.com\/are-traditional-banks-keeping-up-with-embedded-finance-or-are-they-falling-behind\/<br \/>\nhttps:\/\/www.mingzulu.com\/post\/embedded-finance-2024-mena-market-map<\/p>\n","protected":false},"featured_media":31275,"menu_order":0,"template":"","class_list":["post-31295","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"In all likelihood, you are already an expert in embedded finance \u2013 you just don\u2019t realize it. Buying a new book or pair of sneakers through an e-commerce platform like Amazon? \u00a0You just used embedded finance. \u00a0Reimbursing a friend for a concert ticket with a peer-to-peer payment through your digital wallet? \u00a0Again, you just used [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T13:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/\",\"url\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/\",\"name\":\"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel\",\"isPartOf\":{\"@id\":\"https:\/\/10.0.2.222\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg\",\"datePublished\":\"2025-10-15T00:00:00+00:00\",\"dateModified\":\"2026-05-12T13:16:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage\",\"url\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg\",\"contentUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.0.2.222\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.0.2.222\/en\/#website\",\"url\":\"https:\/\/10.0.2.222\/en\/\",\"name\":\"Abdul Latif Jameel\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.0.2.222\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel","og_description":"In all likelihood, you are already an expert in embedded finance \u2013 you just don\u2019t realize it. Buying a new book or pair of sneakers through an e-commerce platform like Amazon? \u00a0You just used embedded finance. \u00a0Reimbursing a friend for a concert ticket with a peer-to-peer payment through your digital wallet? \u00a0Again, you just used [&hellip;]","og_url":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/","og_site_name":"Abdul Latif Jameel","article_modified_time":"2026-05-12T13:16:49+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tahmini okuma s\u00fcresi":"1 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/","url":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/","name":"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n? - Abdul Latif Jameel","isPartOf":{"@id":"https:\/\/10.0.2.222\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage"},"image":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage"},"thumbnailUrl":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg","datePublished":"2025-10-15T00:00:00+00:00","dateModified":"2026-05-12T13:16:49+00:00","breadcrumb":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#primaryimage","url":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg","contentUrl":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/2464812775-scaled-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/finansin-gelecegi-dusundugumuzden-daha-mi-yakin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10.0.2.222\/en\/"},{"@type":"ListItem","position":2,"name":"Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n?"}]},{"@type":"WebSite","@id":"https:\/\/10.0.2.222\/en\/#website","url":"https:\/\/10.0.2.222\/en\/","name":"Abdul Latif Jameel","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10.0.2.222\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"}]}},"post-meta-fields":{"_wp_page_template":["default"],"_oembed_6992eda324d67e1dc6e08b5bfa4538db":["<iframe title=\"JIMCO Technology Fund  talks to tabby Founder Hosam Arab EN 16x9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V9hyTxtVsdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_6992eda324d67e1dc6e08b5bfa4538db":["1764244831"],"_oembed_7c7586ff67f4d9031bb18531a91c8da7":["<iframe title=\"JIMCO Technology Fund speaks to Faisal Toukan, CEO Ziina (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d10Ci9uIbMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_7c7586ff67f4d9031bb18531a91c8da7":["1764244831"],"_published_date":["field_6057129b493f5"],"published_date":["20251015"],"_location":["field_601267396ce72"],"location":["Dubai, BAE"],"_featured":["field_601a3b473c5c5"],"featured":["0"],"_footnotes":["field_66fd39afb9383"],"footnotes":["<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.precedenceresearch.com\/embedded-finance-market\">https:\/\/www.precedenceresearch.com\/embedded-finance-market<\/a>\r\n\r\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.marqeta.com\/blog\/real-world-examples-of-embedded-finance\">https:\/\/www.marqeta.com\/blog\/real-world-examples-of-embedded-finance<\/a>\r\n\r\n<a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/\">https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/<\/a>\r\n\r\n<a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/technology\/tech-translated-embedded-finance.html\">https:\/\/www.pwc.com\/gx\/en\/issues\/technology\/tech-translated-embedded-finance.html<\/a>\r\n\r\n<a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/\">https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/<\/a>\r\n\r\n<a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/fintech-alliance.com\/news-insights\/article\/astra-tech-s-quantix-secures-500-million-for-regional-expansion\">https:\/\/fintech-alliance.com\/news-insights\/article\/astra-tech-s-quantix-secures-500-million-for-regional-expansion<\/a>\r\n\r\n<a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/\">https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/<\/a>\r\n\r\n<a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/www.hsbc.com\/news-and-views\/news\/media-releases\/2023\/hsbc-announces-plans-for-new-joint-venture-with-tradeshift\">https:\/\/www.hsbc.com\/news-and-views\/news\/media-releases\/2023\/hsbc-announces-plans-for-new-joint-venture-with-tradeshift<\/a>\r\n\r\n<a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/thefintechtimes.com\/are-traditional-banks-keeping-up-with-embedded-finance-or-are-they-falling-behind\/\">https:\/\/thefintechtimes.com\/are-traditional-banks-keeping-up-with-embedded-finance-or-are-they-falling-behind\/<\/a>\r\n\r\n<a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <a href=\"https:\/\/www.mingzulu.com\/post\/embedded-finance-2024-mena-market-map\">https:\/\/www.mingzulu.com\/post\/embedded-finance-2024-mena-market-map<\/a>\r\n\r\n<a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> <a href=\"https:\/\/fintechnews.africa\/43597\/fintechafrica\/mena-companies-embrace-embedded-finance\/\">https:\/\/fintechnews.africa\/43597\/fintechafrica\/mena-companies-embrace-embedded-finance\/<\/a>\r\n\r\n<a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> <a href=\"https:\/\/www.stc.com.sa\/content\/stc\/sa\/en\/personal\/devices\/purchasing-services\/Tamara.html\">https:\/\/www.stc.com.sa\/content\/stc\/sa\/en\/personal\/devices\/purchasing-services\/Tamara.html<\/a>\r\n\r\n<a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> <a href=\"https:\/\/www.researchandmarkets.com\/report\/united-arab-emirates-embedded-finance-market\">https:\/\/www.researchandmarkets.com\/report\/united-arab-emirates-embedded-finance-market<\/a>\r\n\r\n<a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> <a href=\"https:\/\/fintechnews.ae\/24289\/fintechdubai\/careem-pay-expands-remittance-service-to-18-more-european-countries\/\">https:\/\/fintechnews.ae\/24289\/fintechdubai\/careem-pay-expands-remittance-service-to-18-more-european-countries\/<\/a>\r\n\r\n<a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> <a href=\"https:\/\/kf.gov.ae\/en\/news\/new-phase-of-the-young-investor-program-targets-50-schools-and-more-than-75-000-students-across-dubai\">https:\/\/kf.gov.ae\/en\/news\/new-phase-of-the-young-investor-program-targets-50-schools-and-more-than-75-000-students-across-dubai<\/a>\r\n\r\n<a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> <a href=\"https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/\">https:\/\/www.weforum.org\/stories\/2025\/04\/embedded-finance-disruptive-force-financial-institutions\/<\/a>\r\n\r\n<a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> https:\/\/www.pathward.com\/news\/how-embedded-finance-is-transforming-the-world-of-consumer-banki"],"_business_sector":["field_66f6b5bcac8cb"],"business_sector":["Finansal Hizmetler"],"_content_series":["field_66fe3c439f8f6"],"content_series":[""],"_old_post_id":["field_66fe3fd59f8f7"],"old_post_id":["123951"],"_short_title":["field_60925d67125ef"],"short_title":["Finans\u0131n gelece\u011fi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden daha m\u0131 yak\u0131n?"],"_summary":["field_6019304103a20"],"summary":["<p>Muhtemelen g\u00f6m\u00fcl\u00fc finans uzman\u0131s\u0131n\u0131z ama bunun fark\u0131nda de\u011filsiniz.\u00a0\u00a0G\u00f6m\u00fcl\u00fc finans art\u0131k hayat\u0131m\u0131z\u0131n o kadar i\u00e7inde ki \u00e7o\u011fu zaman onunla etkile\u015fimde oldu\u011fumuzu bile fark etmiyoruz.<\/p>"],"amazonS3_cache":["a:38:{s:77:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-jh-logo.png\";a:2:{s:2:\"id\";i:20225;s:11:\"source_type\";s:13:\"media-library\";}s:79:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-jh-logo.png\";a:2:{s:2:\"id\";i:20225;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-14.png\";a:2:{s:2:\"id\";i:20233;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-14-1024x1007.png\";a:2:{s:2:\"id\";i:20233;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-14.png\";a:2:{s:2:\"id\";i:20233;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-14-1024x1007.png\";a:2:{s:2:\"id\";i:20233;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-16.png\";a:2:{s:2:\"id\";i:20249;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-16-1024x1007.png\";a:2:{s:2:\"id\";i:20249;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-16.png\";a:2:{s:2:\"id\";i:20249;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-16-1024x1007.png\";a:2:{s:2:\"id\";i:20249;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-18.png\";a:2:{s:2:\"id\";i:20257;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-18-1024x1007.png\";a:2:{s:2:\"id\";i:20257;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-18.png\";a:2:{s:2:\"id\";i:20257;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-18-1024x1007.png\";a:2:{s:2:\"id\";i:20257;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-19.png\";a:2:{s:2:\"id\";i:20272;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-19-1024x1007.png\";a:2:{s:2:\"id\";i:20272;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-19.png\";a:2:{s:2:\"id\";i:20272;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-19-1024x1007.png\";a:2:{s:2:\"id\";i:20272;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-20.png\";a:2:{s:2:\"id\";i:20280;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-20-1024x1007.png\";a:2:{s:2:\"id\";i:20280;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-20.png\";a:2:{s:2:\"id\";i:20280;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-20-1024x1007.png\";a:2:{s:2:\"id\";i:20280;s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-21.png\";a:2:{s:2:\"id\";i:20288;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-21-1024x1007.png\";a:2:{s:2:\"id\";i:20288;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-21.png\";a:2:{s:2:\"id\";i:20288;s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-21-1024x1007.png\";a:2:{s:2:\"id\";i:20288;s:11:\"source_type\";s:13:\"media-library\";}s:87:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/file_example_MP4_1280_10MG.mp4\";a:2:{s:2:\"id\";s:5:\"20006\";s:11:\"source_type\";s:13:\"media-library\";}s:89:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/file_example_MP4_1280_10MG.mp4\";a:2:{s:2:\"id\";s:5:\"20006\";s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/wp-block-img-15.jpg\";a:2:{s:2:\"id\";s:5:\"20241\";s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/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g\u00f6m\u00fcl\u00fc finans uzman\u0131s\u0131n\u0131z ama bunun fark\u0131nda de\u011filsiniz.\r\n\r\nAmazon gibi bir e-ticaret platformundan yeni bir kitap veya spor ayakkab\u0131 m\u0131 ald\u0131n\u0131z? Demek ki g\u00f6m\u00fcl\u00fc finans kulland\u0131n\u0131z. Dijital c\u00fczdan\u0131n\u0131zdan bir arkada\u015f\u0131n\u0131za konser bileti paras\u0131 m\u0131 g\u00f6nderdiniz? Yine g\u00f6m\u00fcl\u00fc finans\u0131 kulland\u0131n\u0131z. Bir yolculu\u011funuzu bir ara\u00e7 \u00e7a\u011f\u0131rma uygulamas\u0131ndan \u00f6dediniz, kripto para yat\u0131r\u0131m\u0131 yapt\u0131n\u0131z ya da \u015fimdi al, sonra \u00f6de se\u00e7ene\u011fiyle k\u0131sa bir tatil mi ayarlad\u0131n\u0131z? Muhtemelen bunlarda da g\u00f6m\u00fcl\u00fc finans\u0131n pay\u0131 b\u00fcy\u00fck.\r\n\r\nG\u00f6m\u00fcl\u00fc finans art\u0131k hayat\u0131m\u0131z\u0131n o kadar i\u00e7inde ki \u00e7o\u011fu zaman onunla etkile\u015fimde oldu\u011fumuzu bile fark etmiyoruz.\r\n\r\nRakamlar durumu a\u00e7\u0131k\u00e7a g\u00f6zler \u00f6n\u00fcne seriyor: Kar\u015f\u0131m\u0131zda, sundu\u011fu benzersiz kolayl\u0131k sayesinde h\u0131zla benimsenen, d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir finansal ara\u00e7 var.\r\n\r\n2024 itibar\u0131yla g\u00f6m\u00fcl\u00fc finans pazar\u0131n\u0131n k\u00fcresel de\u011feri 111 milyar ABD dolar\u0131 olarak \u00f6l\u00e7\u00fcld\u00fc. H\u0131zl\u0131 b\u00fcy\u00fcmesiyle birlikte 2030\u2019da bu rakam\u0131n 613 milyar dolara ula\u015fmas\u0131 bekleniyor.<a href=\"#_ftn1\""],"_content":[""],"_oembed_955e53adbf6faa900fcdd0dd76626d34":["<iframe title=\"JIMCO Technology Fund speaks to Faisal Toukan, CEO Ziina (EN VO Subs)\" width=\"1125\" height=\"633\" src=\"https:\/\/www.youtube.com\/embed\/d10Ci9uIbMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_955e53adbf6faa900fcdd0dd76626d34":["1777274595"],"_oembed_847ad4e833fdf409572ad6ae142d7af0":["<iframe title=\"JIMCO Technology Fund  talks to tabby Founder Hosam Arab EN 16x9\" width=\"1125\" height=\"633\" src=\"https:\/\/www.youtube.com\/embed\/V9hyTxtVsdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_847ad4e833fdf409572ad6ae142d7af0":["1777274595"],"_oembed_10fa729435eb4463b41412329435a22c":["<iframe title=\"JIMCO Technology Fund  talks to tabby Founder Hosam Arab EN 16x9\" width=\"1156\" height=\"650\" src=\"https:\/\/www.youtube.com\/embed\/V9hyTxtVsdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_10fa729435eb4463b41412329435a22c":["1777274645"],"_oembed_8438c9a4a098df87ae3cb13610699872":["<iframe title=\"JIMCO Technology Fund speaks to Faisal Toukan, CEO Ziina (EN VO Subs)\" width=\"1156\" height=\"650\" src=\"https:\/\/www.youtube.com\/embed\/d10Ci9uIbMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_8438c9a4a098df87ae3cb13610699872":["1777274645"],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives\/31295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media\/31275"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media?parent=31295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}