{"id":16456,"date":"2024-04-22T00:00:00","date_gmt":"2024-04-22T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/cinde-hizla-ilerliyor\/"},"modified":"2026-05-12T13:19:13","modified_gmt":"2026-05-12T13:19:13","slug":"cinde-hizla-ilerliyor","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/cinde-hizla-ilerliyor\/","title":{"rendered":"\u00c7in\u2019de h\u0131zla ilerliyor"},"content":{"rendered":"<h4>Recently, we marked the 25<sup>th<\/sup> anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116214\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/><\/p>\n<p>We caught up with <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George (\u738b\u6052) Wang<\/a>, Country General Manager, Abdul Latif Jameel China, to discuss the business\u2019s growth, the state of the China\u2019s automotive market and his ambitions for the future.<\/p>\n<h2>Can you provide a brief background of Abdul Latif Jameel Motors in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-116200 alignright\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"463\" height=\"241\" \/>It is common to see foreign automotive businesses in China these days, but it did not used to be the case. \u00a0Abdul Latif Jameel was a pioneer when it first launched in China 25 years ago.<\/p>\n<p>The original plan was to setup a Toyota Authorized Service Station (TASS) to provide aftersales service for Chinese Toyota customers, as we had already been doing for many years in markets like Saudi Arabia.\u00a0 The first Abdul Latif Jameel TASS in China officially opened in Chengdu on November 11, 1998, the second in Qingdao in 2000, and the third in Wuhan in 2002.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-116207\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/><\/p>\n<p>In 2002, Toyota Motor Corporation (TMC) and First Auto Works (FAW Group) signed a significant agreement in Beijing at the Great Hall of the People, to establish a strategic and long-term cooperative relationship.\u00a0 In 2003 they formed a 50:50 joint venture, FAW-Toyota Marketing and Sales, or \u2018FTMS\u2019, to step up the distribution and sale of Toyota passenger car sales in China.\u00a0 Abdul Latif Jameel China saw the opportunity to support Toyota\u2019s investment in the market by expanding its own operations and turning the three TASS sites into \u20184S\u2019 Toyota dealerships, covering <strong>s<\/strong>ales, <strong>s<\/strong>ervice, <strong>s<\/strong>pare parts, and survey, to cater to the growing number of Toyota owners in China.<\/p>\n<p>This was at a time when China\u2019s automotive market was really beginning to take off as more and more models entered the market.\u00a0 Tapping into this exciting growth over the past 25 years, Abdul Latif Jameel China has developed three more FTMS dealerships in Leshan, Yinchuan and Lanzhou, plus a Lexus dealership in Wuhan and another dealership in Chengdu (with Toyota\u2019s other JV partner GTMC). \u00a0It now operates in eight locations across four provinces.<\/p>\n<p><iframe loading=\"lazy\" title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>What has been Abdul Latif Jameel\u2019s strategy in China?<\/h2>\n<p>There are different ways to develop dealerships. \u00a0Our current strategy has so far been to go with Toyota\/Lexus only. \u00a0Abdul Latif Jameel Motors China has, in the past, declined invitations from other brands like Buick and Volkswagen in order to retain our deep relationship, award-winning focus, and mutual respect with Toyota. \u00a0TMC only chooses trusted investors to support its network expansion.\u00a0 Abdul Latif Jameel Motors China\u2019s outstanding performance over the past 25 years puts us in a strong position to maintain its partnership with TMC as it continues to grow in the market.<\/p>\n<h2>When did you first join Abdul Latif Jameel?<\/h2>\n<p>I joined Abdul Latif Jameel as a management trainee in Saudi Arabia in 1995.\u00a0 I only knew a little about the business at that time. \u00a0Abdul Latif Jameel was already well known in the MENAT region, but not so much elsewhere.\u00a0 Our Chairman, <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a>, KBE, could foresee the potential in China, however, and was already planning to invest there.\u00a0 As a result, the businesses were actively recruiting management trainees from China.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I had recently completed an important R&amp;D project as a project leader in China\u2019s Eighth National Five-Year Plan.\u00a0 As a result of this project and its exposure, I had the opportunity to visit the USA in 1992. \u00a0I was surprised with the diversity and volume of cars on the road and immediately realized the huge potential for the expansion of the private vehicle market in China. \u00a0I was already planning to study an MBA abroad as the next stage of my career development, so the Abdul Latif Jameel opportunity was perfect for me.\u00a0 It gave me the chance to study business management abroad while also launching a career in the automotive industry in China.<\/p>\n<h2>What is the position of Abdul Latif Jameel Motors and Toyota in the Chinese market today?\u00a0 How has this evolved over the years?<\/h2>\n<p>When Abdul Latif Jameel China started as a TASS in 1998, we hired nine Thai technicians who had previously worked in Abdul Latif Jameel Motors Saudi Arabia to provide quality assurance and deliver on-the-job-training for the first Chinese technicians.\u00a0 The values they brought with them from Abdul Latif Jameel in Saudi Arabia \u2013 high quality, reliability, \u2018best-in-town\u2019, long-term strategic partners \u2013 are still the values that underpin the reputation of Abdul Latif Jameel China today.<\/p>\n<div id=\"attachment_19113\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19113\" class=\"size-full wp-image-19113\" src=\"https:\/\/media.alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/><p id=\"caption-attachment-19113\" class=\"wp-caption-text\">Toyota technicians in Abdul Latif Jameel Motors Chengdu, celebrate yet another customer service award n 2018. Photo Credit: \u00a9 Abdul Latif Jameel<\/p><\/div>\n<p>Recently, with the growth of new energy vehicles (NEVs) in China, the market has become even more competitive as many new NEV manufacturers have entered the market. \u00a0This has placed additional pressure on Toyota as it is not seen as being as stylish or high-tech as some of the newer domestic Chinese NEV brands, with their ever-shorter product evolution cycles.<\/p>\n<h2>Abdul Latif Jameel Motors China has received numerous awards and recognition for quality, customer service, etc., over the years, how have you achieved this?<\/h2>\n<p>From very beginning, we followed Abdul Latif Jameel\u2019s philosophy and values: respect for our Associates, customers, business partners, and community; <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">continuous improvement (kaizen)<\/a>; innovation; and empowerment.<\/p>\n<p>Respect for our Associates is one of our fundamental values.\u00a0 As senior management, we don\u2019t ask anything of our Associates that we are not prepared to do ourselves.\u00a0 For example, Associates are required to greet customers when they enter the site, so every Monday morning at 8 am management also stand at the gate to greet Associates, whatever the weather.\u00a0 In terms of respecting customers, we are proud to uphold Abdul Latif Jameel\u2019s \u2018guest first\u2019 philosophy.\u00a0 We encourage our Associates to go the extra mile to exceed our customers\u2019 expectations, so they are not only satisfied, but also delighted with the service and support they receive.\u00a0 As far as kaizen is concerned, by the end of 2023 we had completed more than 1,300 kaizen activities in Abdul Latif Jameel Motors China, involving more than 4,000person-times.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I think this focus on respect for our Associates, our \u2018guest first\u2019 philosophy and our commitment to continuous improvement are the foundations of the recognition and awards we have won for quality, customer service and customer loyalty.\u00a0 The most recent of these was the \u2018<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">Outstanding Dealer Group\u2019<\/a> award we received at the FAW-Toyota Motor Sales (FTMS) annual dealer conference in Chengdu, in January 2024.\u00a0 This is the highest accolade given by FTMS.<\/p>\n<div id=\"attachment_112929\" style=\"width: 1254px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-112929\" class=\"size-full wp-image-112929\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-2.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4 (2)\" width=\"1244\" height=\"727\" \/><p id=\"caption-attachment-112929\" class=\"wp-caption-text\">From left to right: \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Ms. Jing Fu, General Manager, Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Ms. Jing Gao, General Manager, ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. &amp; Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Ms. Anita Zhou, Operations General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong Ms. Jasmmine Wong, Vice President, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Mr. George Wang, Country General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Mr. Shijie Zhu, General Manager, Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Mr. Xinggui Wang, General Manager, Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.<\/p><\/div>\n<p>Selected from more than 100 dealer groups with over 700 dealership outlets working with FTMS around the country, the award recognized Abdul Latif Jameel Motors China\u2019s performance across a range of criteria, including vehicle, parts and service sales, financial performance, customer satisfaction and loyalty.<\/p>\n<p>This is especially gratifying, given the difficult market conditions experienced by Toyota dealers in China in 2023.\u00a0 Our Associates rose to the challenge and maintained our commitment to customers. I really appreciate our Associates\u2019 courage, wisdom, and hard work, and would like to also thank our Associates at HQ, for their guidance and support.<\/p>\n<h2>Many of our customers in China are extremely loyal.\u00a0 What makes them come back time and time again?<\/h2>\n<p>Some customers have been with us for more than 20 years; some have bought multiple vehicles from us; some have referred friends and relatives; and some have provided valuable feedback we\u2019ve been able to implement to improve our service levels even more.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>We treat them as our friends, and I hope they see us the same way thanks to our \u2018guest first\u2019 ethos.\u00a0 For example, after heavy rain, some customers\u2019 vehicles were flooded.\u00a0 Our Associates didn\u2019t hesitate to walk into the water to help the customers.\u00a0 On another occasion, our Lexus salesperson wrapped up a vehicle and sent it to the home of the customer, so they could present it to their daughter as a birthday gift.\u00a0 Or there is the \u2018Abdul Latif Jameel Caf\u00e9\u2019 that we host every month in Chengdu.\u00a0 This is when we stay open late into the evening to allow customers to bring their cars to us after they have finished work.\u00a0 As well as servicing their car while they are here, we give them a delicious hot meal cooked by our chefs.\u00a0 Our \u2018caf\u00e9\u2019 was even highlighted on a local restaurant app for the quality of the food!<\/p>\n<h2>How important is it for you to invest in recruiting and retaining the best people to continue your success in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-112369\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>The success of Abdul Latif Jameel China depends on the dedication of our Associates.\u00a0 Every associate is fully respected, not only in terms of they are treated \u2013 with respect, friendliness consideration \u2013 but also in terms of their career development within Abdul Latif Jameel.\u00a0 We arrange systematic training to help them develop their careers and we provide new employee training to help them get to know the Abdul Latif Jameel way and how we expect them to behave.<\/p>\n<p>This includes <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">The Jameel Principles<\/a>, The Toyota Way and specific pre-job and on the job training.<\/p>\n<p>Associates always receive guidance and feedback from their direct line manager, who acts as their mentor.\u00a0 Salespeople, service advisors, technicians and dealership management receive professional training from the OEM and primary distributors.<\/p>\n<p>When vacancies arise, we always try and promote from within where possible.\u00a0 All the current management at Abdul Latif Jameel China have developed in this way.\u00a0 Our Associates really are considered \u2018family\u2019, based on 25 years of mutual respect, trust and responsibility.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>How does the Chinese market differ from markets in the Middle East or Europe?<\/h2>\n<p>China is the biggest car market in the world and total passenger car sales reached 22 million units in 2023.\u00a0 The NEV market is developing extremely fast, with sales reaching 36% penetration and 36% year-on-year growth in 2023.<\/p>\n<p>Chinese brands \u2013 especially new brands \u2013 are very strong in their NEV offer, while legacy international brands, at the moment at least, have a weaker NEV proposition, so the market share of Chinese brands is increasing and overtaking international brands.<\/p>\n<p>China is a huge country, with 9.6 million square km and a 1.4 billion population across 34 provincial-level provinces and numerous cities.\u00a0 Each province or city has its own regulations, for example, there is a limit on the number of internal combustion engine (ICE) registrations in Shanghai, but no limit for NEVs, which has helped to drive NEVs to a 49% market share in the city.<\/p>\n<h2>How hard is it for non-Chinese brands to be successful in China?<\/h2>\n<p>Toyota\/Lexus along with other non-Chinese brands have been negatively affected by the shrinking ICE market because their current NEV portfolios are currently not as strong.\u00a0 This has led to an incredibly competitive market and significant downwards pressure on prices.\u00a0 In the short term, distributors need to subsidize dealers to maintain their success.\u00a0 In the longer term, non-Chinese brands must speed up the development of their NEV propositions and close the gap in this market.\u00a0 Toyota has already set up an electric vehicle R&amp;D Centre in Changshu, for example, which should help deliver longer term success in the market.<\/p>\n<h2>What trends and developments are driving change in the Chinese mobility market?<\/h2>\n<p>The plug-in hybrid electric vehicles (PHEV) market in China expanded by 83% in 2023, while electric vehicles (EVs) grew by 21%.\u00a0 This suggests that an increasing number of customers are preferring PHEVs to EVs. \u00a0Smart cars and autonomous vehicles, which bring a totally new driving experience, are also becoming a very hot selling point, and I\u2019m sure this market will also experience further growth over the coming years.<\/p>\n<h2>Is the market ready for further growth in electric vehicles, in terms of infrastructure or government support, for example?<\/h2>\n<p>The Chinese government has done a lot to support NEVs in terms of both subsidies and infrastructure, such as charging points. \u00a0However, cash subsidies for NEVs came to an end in 2023 and purchase tax deduction will decrease from 2023, completely stopping by 2027.<\/p>\n<p>Instead, the momentum behind NEVs has shifted from government support to customer preference.\u00a0 As long as the superior customer experience with NEVs continues, especially with features like intelligent functions, they will never come back to ICE.\u00a0 NEVs will continue to grow, and PHEVs will grow faster than EVs because there is no range anxiety with a PHEV.<\/p>\n<h2>What are you plans for further growth of Abdul Latif Jameel Motors?<\/h2>\n<p>We are ready for further growth!\u00a0 With 25 years\u2019 experience in China, the strong reputation Abdul Latif Jameel China has earned over that time, the trust of more than 270,000 customers (and growing!), and a professional, dedicated, and loyal Chinese team, we look forward to continuing our partnership with Toyota and Lexus, as we explore new business opportunities and strive for an even better next 25 years.<\/p>\n<h2>What does the future hold for the automotive market in China?<\/h2>\n<p>Total vehicle sales exceeded 30 million units (including 5.2 million export) in 2023. \u00a0Both domestic and foreign markets have room for further growth.\u00a0 Some experts forecast sales of 40 million units in the near future.<\/p>\n<p>At the same time, we expect to see further consolidation in the market.\u00a0 There are roughly 90 Chinese brands in the NEV market and competition is fierce.\u00a0 Wima and Skyline went bankrupt last year, for example, while Hiphi stopped production and sales at the beginning of 2023. \u00a0More will follow and only the strongest brands will survive for the longer term.<\/p>\n<p>For Abdul Latif Jameel, our partnership with Chinese brands outside China has already begun with the appointment of <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Morocco<\/a> as the distributor for <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (a SAIC brand), Jameel Motors Egypt as the distributor for <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> and also with <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a> in T\u00fcrkiye \u2013 so the future looks very bright.<\/p>\n","protected":false},"featured_media":16442,"menu_order":0,"template":"","class_list":["post-16456","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7in\u2019de h\u0131zla ilerliyor - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7in\u2019de h\u0131zla ilerliyor - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Recently, we marked the 25th anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service. 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title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_5c44b8d867bcaa13395790f6fdf9ef71":["1773675801"],"content":["<h4>K\u0131sa bir s\u00fcre \u00f6nce, Abdul Latif Jameel'in \u00c7in otomotiv pazar\u0131na giri\u015finin 25. y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlad\u0131k. Abdul Latif Jameel Motors \u00c7in, bu s\u00fcre zarf\u0131nda kalite, g\u00fcvenilirlik ve m\u00fc\u015fteri hizmetleri konusunda ola\u011fan\u00fcst\u00fc bir itibar kazanm\u0131\u015ft\u0131r.<\/h4>\r\n<img class=\"aligncenter size-full wp-image-116220\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/>\r\n\r\n\u015eirketin b\u00fcy\u00fcmesi, \u00c7in otomotiv pazar\u0131n\u0131n durumu ve gelece\u011fe y\u00f6nelik hedefleri tart\u0131\u015fmak i\u00e7in Abdul Latif Jameel \u00c7in \u00dclke Genel M\u00fcd\u00fcr\u00fc <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George Wang<\/a><u> (<\/u><u>\u738b\u6052<\/u><u>)<\/u> ile bir araya geldik.\r\n<h2>Abdul Latif Jameel Motors\u2019un \u00c7in\u2019deki ge\u00e7mi\u015finden k\u0131saca bahseder misiniz?<\/h2>\r\n<img class=\"alignright wp-image-116206\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"457\" height=\"238\" \/>G\u00fcn\u00fcm\u00fczde \u00c7in\u2019de yabanc\u0131 otomotiv i\u015fletmelerini g\u00f6rmek yayg\u0131n olsa da eskiden b\u00f6yle de\u011fildi. Abdul Latif Jameel, 25 y\u0131l \u00f6nce \u00c7in\u2019de ilk kez piyasaya girerek \u00f6nc\u00fc oldu.\r\n\r\nBa\u015flang\u0131\u00e7taki plan, Suudi Arabistan gibi pazarlarda uzun y\u0131llard\u0131r yapt\u0131\u011f\u0131m\u0131z gibi, Toyota\u2019n\u0131n \u00c7in\u2019deki m\u00fc\u015fterilerine sat\u0131\u015f sonras\u0131 hizmet sunmak amac\u0131yla bir Toyota Yetkili Servis \u0130stasyonu (TASS) kurmakt\u0131. \u00c7in\u2019deki ilk Abdul Latif Jameel TASS resmi olarak 11 Kas\u0131m 1998\u2019de Chengdu\u2019da, ikincisi 2000\u2019de Qingdao\u2019da ve \u00fc\u00e7\u00fcnc\u00fcs\u00fc 2002\u2019de Wuhan\u2019da a\u00e7\u0131ld\u0131.\r\n\r\n<img class=\"alignright size-medium wp-image-116213\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/>2002 y\u0131l\u0131nda Toyota Motor Corporation (TMC) ve First Auto Works (FAW Group), stratejik ve uzun vadeli bir i\u015f birli\u011fi ili\u015fkisi kurmak i\u00e7in Pekin\u2019deki B\u00fcy\u00fck Halk Salonu\u2019nda \u00f6nemli bir anla\u015fma imzalad\u0131. 2003 y\u0131l\u0131nda, \u00c7in\u2019de Toyota binek otomobili sat\u0131\u015flar\u0131n\u0131n da\u011f\u0131t\u0131m\u0131n\u0131 ve sat\u0131\u015f\u0131n\u0131 h\u0131zland\u0131rmak i\u00e7in yar\u0131 yar\u0131ya ortak giri\u015fim olan FAW-Toyota Pazarlama ve Sat\u0131\u015f\u2019\u0131 (FTMS) kurdular. Abdul Latif Jameel \u00c7in, kendi operasyonlar\u0131n\u0131 geni\u015fleterek ve \u00fc\u00e7 TASS tesisini \u00c7in\u2019de say\u0131lar\u0131 artan Toyota sahiplerine hitap etmek \u00fczere <strong>s<\/strong>ales (sat\u0131\u015f), <strong>s<\/strong>ervice (servis), <strong>s<\/strong>pare parts (yedek par\u00e7a) ve <strong>s<\/strong>urvey (anket) s\u00fcre\u00e7lerini kapsayan \u201c4S\u201d Toyota bayilerine d\u00f6n\u00fc\u015ft\u00fcrerek Toyota\u2019n\u0131n bu pazara yat\u0131r\u0131m\u0131n\u0131 destekleme f\u0131rsat\u0131n\u0131 g\u00f6rd\u00fc.\r\n\r\nBu d\u00f6nem, giderek daha fazla modelin pazara girmesiyle \u00c7in otomotiv piyasas\u0131n\u0131n tam anlam\u0131yla y\u00fckselmeye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemdi. Abdul Latif Jameel \u00c7in, ge\u00e7ti\u011fimiz 25 y\u0131l boyunca bu heyecan verici b\u00fcy\u00fcmeden g\u00fc\u00e7 alarak Leshan, Yinchuan ve Lanzhou\u2019da \u00fc\u00e7 FTMS bayili\u011fi, Wuhan\u2019da bir Lexus bayili\u011fi ve Chengdu\u2019da (Toyota\u2019n\u0131n di\u011fer Ortak Giri\u015fim orta\u011f\u0131 GTMC ile) ba\u015fka bir bayilik daha a\u00e7t\u0131. \u015eu anda d\u00f6rt il genelinde sekiz konumda faaliyet g\u00f6steriyor.\r\n\r\n[embed]https:\/\/youtu.be\/7p0gUt_iO1U[\/embed]\r\n<h2>Abdul Latif Jameel\u2019in \u00c7in\u2019deki stratejisi neydi?<\/h2>\r\nBayilik geli\u015ftirmenin farkl\u0131 yollar\u0131 vard\u0131r. \u015eu ana kadarki stratejimiz sadece Toyota\/Lexus ile birlikte \u00e7al\u0131\u015fmakt\u0131. Abdul Latif Jameel Motors \u00c7in, Toyota ile derin ili\u015fkimizi, \u00f6d\u00fcll\u00fc oda\u011f\u0131m\u0131z\u0131 ve kar\u015f\u0131l\u0131kl\u0131 sayg\u0131m\u0131z\u0131 korumak i\u00e7in ge\u00e7mi\u015fte Buick ve Volkswagen gibi di\u011fer markalar\u0131n davetlerini reddetmi\u015ftir. TMC, a\u011f geni\u015flemesini desteklemek i\u00e7in yaln\u0131zca g\u00fcvenilir yat\u0131r\u0131mc\u0131lar\u0131 se\u00e7er. Abdul Latif Jameel Motors \u00c7in\u2019in son 25 y\u0131ldaki \u00fcst\u00fcn performans\u0131, pazarda b\u00fcy\u00fcmeye devam ederken TMC ile ortakl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrme konusunda da bizi g\u00fc\u00e7l\u00fc bir konuma getirmektedir.\r\n<h2>Abdul Latif Jameel\u2019e ilk ne zaman kat\u0131ld\u0131n\u0131z?<\/h2>\r\nAbdul Latif Jameel\u2019e 1995 y\u0131l\u0131nda Suudi Arabistan\u2019da y\u00f6netici aday\u0131 olarak kat\u0131ld\u0131m. O zamanlar i\u015f hakk\u0131nda \u00e7ok az \u015fey biliyordum. MENAT b\u00f6lgesinde Abdul Latif Jameel gayet iyi biliniyordu ancak ba\u015fka yerlerde pek de bilinmiyordu. Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a><u>, KBE<\/u>, \u00c7in\u2019deki potansiyeli g\u00f6rebiliyordu ve \u00e7oktand\u0131r oraya yat\u0131r\u0131m yapmay\u0131 planl\u0131yordu. T\u00fcm bunlar\u0131n sonucunda i\u015fletmeler aktif olarak \u00c7in\u2019den y\u00f6netici adaylar\u0131n\u0131 i\u015fe almaya ba\u015flad\u0131.\r\n\r\n[embed]https:\/\/youtu.be\/yyycd2TVxC0[\/embed]\r\n\r\nK\u0131sa s\u00fcre \u00f6nce \u00c7in\u2019in Sekizinci Ulusal Be\u015f Y\u0131ll\u0131k Plan\u0131nda bir proje lideri olarak \u00f6nemli bir Ar-Ge projesini tamamlam\u0131\u015ft\u0131m. Bu projenin ve projede yer almam\u0131n bir sonucu olarak 1992 y\u0131l\u0131nda ABD\u2019yi ziyaret etme f\u0131rsat\u0131m oldu. Yoldaki ara\u00e7lar\u0131n \u00e7e\u015fitlili\u011fi ve say\u0131s\u0131 beni \u00e7ok \u015fa\u015f\u0131rtm\u0131\u015ft\u0131. \u00c7in\u2019de \u00f6zel ara\u00e7 pazar\u0131n\u0131n geni\u015flemesi i\u00e7in ne kadar b\u00fcy\u00fck bir potansiyel oldu\u011funu o anda fark ettim. Kariyer geli\u015fimimin bir sonraki a\u015famas\u0131 olarak yurt d\u0131\u015f\u0131nda bir MBA yapmay\u0131 planl\u0131yordum. Dolay\u0131s\u0131yla Abdul Latif Jameel benim i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131. Bana yurtd\u0131\u015f\u0131nda i\u015fletme y\u00f6netimi e\u011fitimi alma ve ayn\u0131 zamanda \u00c7in\u2019de otomotiv sekt\u00f6r\u00fcnde bir kariyer edinme \u015fans\u0131 verdi.\r\n<h2>Abdul Latif Jameel Motors ve Toyota\u2019n\u0131n bug\u00fcn \u00c7in pazar\u0131ndaki konumu nedir? Bu konum y\u0131llar i\u00e7inde nas\u0131l geli\u015fti?<\/h2>\r\nAbdul Latif Jameel \u00c7in, 1998 y\u0131l\u0131nda bir TASS olarak faaliyetlerine ba\u015flad\u0131\u011f\u0131nda, kalite g\u00fcvenceyi sa\u011flamak ve ilk \u00c7inli teknisyenlere i\u015f ba\u015f\u0131nda e\u011fitim vermek \u00fczere daha \u00f6nce Abdul Latif Jameel Motors Suudi Arabistan\u2019da \u00e7al\u0131\u015fm\u0131\u015f dokuz Taylandl\u0131 teknisyeni g\u00f6revlendirdik. Suudi Arabistan Abdul Latif Jameel\u2019den getirdikleri y\u00fcksek kalite, g\u00fcvenilirlik, \u201c\u015fehrin en iyisi\u201d olma ve uzun vadeli stratejik ortakl\u0131k de\u011ferleri, bug\u00fcn h\u00e2l\u00e2 Abdul Latif Jameel \u00c7in\u2019in itibar\u0131n\u0131 destekleyen de\u011ferlerdir.\r\n\r\n[caption id=\"attachment_34893\" align=\"aligncenter\" width=\"840\"]<img class=\"size-full wp-image-34893\" src=\"https:\/\/alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/> Abdul Latif Jameel Motors Chengdu\u2019daki Toyota teknisyenleri, 2018 y\u0131l\u0131nda bir ba\u015fka m\u00fc\u015fteri hizmetleri \u00f6d\u00fcl\u00fcn\u00fc daha kutluyor. Foto\u011fraf Sahibi: \u00a9 Abdul Latif Jameel[\/caption]\r\n\r\n\u00c7in\u2019de son zamanlarda yeni enerji ara\u00e7lar\u0131n\u0131n (NEV) b\u00fcy\u00fcmesiyle birlikte bir\u00e7ok yeni NEV \u00fcreticisi pazara girerek piyasay\u0131 daha da rekabet\u00e7i hale getirmi\u015ftir. Bu durum, daha k\u0131sa \u00fcr\u00fcn d\u00f6n\u00fc\u015f\u00fcm d\u00f6ng\u00fclerine sahip daha yeni yerli \u00c7in NEV markalar\u0131ndan baz\u0131lar\u0131 kadar \u015f\u0131k veya y\u00fcksek teknolojili g\u00f6r\u00fcnmedi\u011fi i\u00e7in Toyota \u00fczerinde ekstra bask\u0131 yaratm\u0131\u015ft\u0131r.\r\n<h2>Abdul Latif Jameel Motors \u00c7in, y\u0131llar i\u00e7inde kalite ve m\u00fc\u015fteri hizmetleri gibi bir\u00e7ok konuda \u00e7ok say\u0131da \u00f6d\u00fcl ve takdir toplad\u0131. Bu ba\u015far\u0131n\u0131n s\u0131rr\u0131 nedir?<\/h2>\r\n\u00c7al\u0131\u015fanlar\u0131m\u0131za, m\u00fc\u015fterilerimize, i\u015f ortaklar\u0131m\u0131za ve topluma sayg\u0131; <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">s\u00fcrekli iyile\u015ftirme (kaizen)<\/a>; inovasyon ve yetki delegasyonu\u2026 En ba\u015f\u0131ndan beri Abdul Latif Jameel\u2019in felsefesini ve de\u011ferlerini izledik.\r\n\r\n\u00c7al\u0131\u015fanlar\u0131m\u0131za sayg\u0131 temel de\u011ferlerimizden biridir. \u00dcst y\u00f6netim olarak \u00c7al\u0131\u015fanlar\u0131m\u0131zdan kendimizin yapmaya haz\u0131r olmad\u0131\u011f\u0131 hi\u00e7bir \u015feyi yapmalar\u0131n\u0131 istemeyiz. \u00d6rne\u011fin, m\u00fc\u015fteriler bayiye girdi\u011finde \u00c7al\u0131\u015fanlar\u0131n onlar\u0131 kar\u015f\u0131lamas\u0131 gerekir. Dolay\u0131s\u0131yla her pazartesi sabah saat 8\u2019de hava durumu ne olursa olsun y\u00f6neticiler de \u00c7al\u0131\u015fanlar\u0131 kar\u015f\u0131lamak i\u00e7in kap\u0131da durur. M\u00fc\u015fterilere sayg\u0131 g\u00f6sterme a\u00e7\u0131s\u0131ndan, Abdul Latif Jameel\u2019in \u201c\u00f6nce misafir\u201d felsefesini s\u00fcrd\u00fcrmekten gurur duyuyoruz. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131 m\u00fc\u015fterilerimizin beklentilerini a\u015fmak i\u00e7in elinden gelenin fazlas\u0131n\u0131 yapmaya te\u015fvik ediyoruz. B\u00f6ylece m\u00fc\u015fterilerimiz ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n yan\u0131 s\u0131ra ald\u0131klar\u0131 hizmet ve destekten de memnun kal\u0131yorlar. Kaizen ile ilgili olarak 2023 sonu itibar\u0131yla Abdul Latif Jameel Motors \u00c7in\u2019de 4.000\u2019den fazla ki\u015fiyi i\u00e7eren 1.300\u2019den fazla kaizen faaliyetini tamamlad\u0131k.\r\n\r\n[embed]https:\/\/youtu.be\/9Gjr_mlVEis[\/embed]\r\n\r\n\u00c7al\u0131\u015fanlar\u0131m\u0131za sayg\u0131, \u201c\u00f6nce misafir\u201d felsefemiz ve s\u00fcrekli iyile\u015ftirmeye olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z bizim kalite, m\u00fc\u015fteri hizmetleri ve m\u00fc\u015fteri sadakati i\u00e7in kazand\u0131\u011f\u0131m\u0131z takdir ve \u00f6d\u00fcllerin temellerini olu\u015fturuyor. Son ald\u0131\u011f\u0131m\u0131z \u00f6d\u00fcl de Ocak 2024\u2019te Chengdu\u2019daki FAW-Toyota Motor Sat\u0131\u015flar\u0131 (FTMS) y\u0131ll\u0131k bayi konferans\u0131nda ald\u0131\u011f\u0131m\u0131z \u201c<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">\u00dcst\u00fcn Bayi Grubu<\/a>\u201d \u00f6d\u00fcl\u00fcyd\u00fc. Bu \u00f6d\u00fcl, FTMS taraf\u0131ndan verilen en prestijli \u00f6d\u00fcld\u00fcr.\r\n\r\n[caption id=\"attachment_112935\" align=\"aligncenter\" width=\"1244\"]<img class=\"size-full wp-image-112935\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-2.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4 (2)\" width=\"1244\" height=\"727\" \/> Soldan sa\u011fa: \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Sn. Jing Fu, Genel M\u00fcd\u00fcr, Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Sn. Jing Gao, Genel M\u00fcd\u00fcr, ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. &amp; Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Sn. Anita Zhou, Operasyon Genel M\u00fcd\u00fcr\u00fc \u00c7in, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong Sn. Jasmmine Wong, Ba\u015fkan Yard\u0131mc\u0131s\u0131, Mobilite, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Sn. George Wang, \u00dclke Genel M\u00fcd\u00fcr\u00fc \u00c7in, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Sn. Shijie Zhu, Genel M\u00fcd\u00fcr, Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Sn. Xinggui Wang, Genel M\u00fcd\u00fcr, Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.[\/caption]\r\n\r\n\u00dclke genelinde FTMS ile \u00e7al\u0131\u015fan 700\u2019den fazla bayi sat\u0131\u015f noktas\u0131 bulunan 100\u2019\u00fcn \u00fczerinde bayi grubu aras\u0131ndan se\u00e7ilerek verilen bu \u00f6d\u00fcl, Abdul Latif Jameel Motors \u00c7in\u2019in performans\u0131n\u0131 ara\u00e7, par\u00e7a ve servis sat\u0131\u015f\u0131, finansal performans, m\u00fc\u015fteri memnuniyeti ve sadakati gibi \u00e7e\u015fitli kriterlerde takdir ediyor.\r\n\r\n2023 y\u0131l\u0131nda \u00c7in\u2019deki Toyota bayilerinin ya\u015fad\u0131\u011f\u0131 zorlu pazar ko\u015fullar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu, \u00f6zellikle takdir edilecek bir ba\u015far\u0131d\u0131r. \u00c7al\u0131\u015fanlar\u0131m\u0131z bu zorlu\u011fa g\u00f6\u011f\u00fcs gerdi ve m\u00fc\u015fterilerimize olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fc. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n cesaretini, sa\u011fduyusunu ve s\u0131k\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 ger\u00e7ekten takdir ediyorum ve ayr\u0131ca genel merkezdeki \u00c7al\u0131\u015fanlar\u0131m\u0131za da yol g\u00f6sterdikleri ve destek olduklar\u0131 i\u00e7in te\u015fekk\u00fcr etmek istiyorum.\r\n<h2>\u00c7in\u2019deki m\u00fc\u015fterilerimizin bir\u00e7o\u011fu markam\u0131za son derece sadakat g\u00f6steriyor. Tekrar tekrar gelmelerini sa\u011flayan sebep nedir?<\/h2>\r\nBaz\u0131 m\u00fc\u015fteriler 20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir bizimle, baz\u0131lar\u0131 bizden birden fazla ara\u00e7 sat\u0131n alm\u0131\u015f, baz\u0131lar\u0131 arkada\u015flar\u0131n\u0131 ve akrabalar\u0131n\u0131 y\u00f6nlendirmi\u015f ve baz\u0131lar\u0131 da servis seviyelerimizi daha da iyile\u015ftirmemiz i\u00e7in uygulamaya koydu\u011fumuz de\u011ferli geri bildirimler sa\u011flam\u0131\u015ft\u0131r.\r\n\r\n[embed]https:\/\/youtu.be\/jIDXGkr-rz0[\/embed]\r\n\r\nOnlara dostlar\u0131m\u0131z gibi davran\u0131yoruz. \u201c\u00d6nce misafir\u201d anlay\u0131\u015f\u0131m\u0131z do\u011frultusunda umar\u0131m onlar da bizi ayn\u0131 \u015fekilde g\u00f6rmeye devam ederler. \u00d6rnek vermek gerekirse \u015fiddetli ya\u011fmurdan sonra baz\u0131 m\u00fc\u015fterilerin ara\u00e7lar\u0131 su bask\u0131n\u0131na u\u011frad\u0131. \u00c7al\u0131\u015fanlar\u0131m\u0131z, m\u00fc\u015fterilere yard\u0131mc\u0131 olmak i\u00e7in suya girmekte teredd\u00fct bile etmedi. Ba\u015fka bir \u00f6rnekse M\u00fc\u015fterimiz k\u0131z\u0131na do\u011fum g\u00fcn\u00fcnde ara\u00e7 hediye edecekti. Lexus sat\u0131\u015f sorumlumuz bir arac\u0131 paketleyip m\u00fc\u015fterinin evine kadar g\u00f6nderdi. Bir de Chengdu\u2019da her ay ev sahipli\u011fi yapt\u0131\u011f\u0131m\u0131z \u201cAbdul Latif Jameel Caf\u00e9\u201d var. Bu, m\u00fc\u015fterilerimizin i\u015ften \u00e7\u0131kt\u0131ktan sonra ara\u00e7lar\u0131n\u0131 bize getirebilmeleri i\u00e7in ak\u015fam ge\u00e7 saatlere kadar a\u00e7\u0131k kald\u0131\u011f\u0131m\u0131z bir zaman. Buradayken ara\u00e7lar\u0131na bak\u0131m yapman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fterilerimize \u015feflerimizin pi\u015firdi\u011fi lezzetli s\u0131cak yemeklerden de ikram ediyoruz. Hatta \u201ckafemiz\u201d yerel bir restoran uygulamas\u0131nda yemeklerinin kalitesiyle bile \u00f6ne \u00e7\u0131kt\u0131!\r\n<h2>\u00c7in\u2019deki ba\u015far\u0131n\u0131z\u0131 s\u00fcrd\u00fcrmek i\u00e7in en iyi insanlar\u0131 i\u015fe almaya ve elde tutmaya yat\u0131r\u0131m yapmak sizin i\u00e7in ne kadar \u00f6nemli?<\/h2>\r\n<img class=\"alignright size-full wp-image-112375\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>Abdul Latif Jameel \u00c7in\u2019in ba\u015far\u0131s\u0131n\u0131n kayna\u011f\u0131 \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n \u00f6zverisidir. Her \u00e7al\u0131\u015fana yaln\u0131zca sayg\u0131 ve samimiyetle davran\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan de\u011fil ayn\u0131 zamanda Abdul Latif Jameel\u2019deki kariyer geli\u015fimleri a\u00e7\u0131s\u0131ndan da tamamen sayg\u0131 g\u00f6sterilir. Kariyerlerini geli\u015ftirmelerine yard\u0131mc\u0131 olmak i\u00e7in sistematik e\u011fitimler d\u00fczenleriz ve Abdul Latif Jameel yolunu ve nas\u0131l davranmalar\u0131n\u0131 bekledi\u011fimizi \u00f6\u011frenmelerine yard\u0131mc\u0131 olmak i\u00e7in yeni \u00e7al\u0131\u015fan e\u011fitimleri veririz.\r\n\r\nBu, <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">Jameel \u0130lkelerini<\/a>, Toyota Tarz\u0131n\u0131 ve \u00f6zel i\u015f \u00f6ncesi ve i\u015fba\u015f\u0131 e\u011fitimini i\u00e7erir.\r\n\r\n\u00c7al\u0131\u015fanlar, do\u011frudan ba\u011fl\u0131 olduklar\u0131 ve ak\u0131l hocalar\u0131 olarak hareket eden y\u00f6neticilerinden her zaman rehberlik ve geri bildirim al\u0131rlar. Sat\u0131\u015f sorumlular\u0131, servis dan\u0131\u015fmanlar\u0131, teknisyenler ve bayi y\u00f6netimi, orijinal ekipman \u00fcreticisinden (OEM) ve birincil distrib\u00fct\u00f6rlerden profesyonel e\u011fitim al\u0131r.\r\n\r\nA\u00e7\u0131k pozisyonlar ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, her zaman m\u00fcmk\u00fcn oldu\u011funca i\u00e7eriden terfi ettirmeye \u00e7al\u0131\u015f\u0131r\u0131z. Abdul Latif Jameel \u00c7in\u2019deki t\u00fcm mevcut y\u00f6netim bu \u015fekilde kariyerlerinde geli\u015fti. \u00c7al\u0131\u015fanlar\u0131m\u0131z 25 y\u0131ll\u0131k kar\u015f\u0131l\u0131kl\u0131 sayg\u0131, g\u00fcven ve sorumluluk temelinde ger\u00e7ek bir \u201caile\u201d olarak kabul edilir.\r\n\r\n[embed]https:\/\/youtu.be\/otVGdS6D8pM[\/embed]\r\n<h2>\u00c7in pazar\u0131n\u0131n Orta Do\u011fu veya Avrupa pazarlar\u0131ndan fark\u0131 nedir?<\/h2>\r\n\u00c7in, d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil pazar\u0131d\u0131r ve toplam binek otomobil sat\u0131\u015flar\u0131 2023 y\u0131l\u0131nda 22 milyon adede ula\u015fm\u0131\u015ft\u0131r. NEV pazar\u0131 son derece h\u0131zl\u0131 geli\u015fmektedir. 2023 y\u0131l\u0131nda sat\u0131\u015f penetrasyonu %36\u2019ya ve y\u0131ldan y\u0131la b\u00fcy\u00fcme de %36\u2019ya ula\u015fm\u0131\u015ft\u0131r.\r\n\r\n\u00c7inli markalar, \u00f6zellikle yeni markalar, NEV kategorisinde olduk\u00e7a g\u00fc\u00e7l\u00fcyken eski uluslararas\u0131 markalar en az\u0131ndan \u015fimdilik daha zay\u0131f bir NEV kategorisine sahipler. Bu nedenle \u00c7inli markalar\u0131n pazar pay\u0131 artmakta ve uluslararas\u0131 markalar\u0131 geride b\u0131rakmaktad\u0131r.\r\n\r\n\u00c7in, 9,6 milyon kilometrekare y\u00fcz \u00f6l\u00e7\u00fcm\u00fcne ve 34 eyaletteki say\u0131s\u0131z \u015fehirde 1,4 milyar n\u00fcfusa sahip b\u00fcy\u00fck bir \u00fclkedir. Her eyaletin veya \u015fehrin kendi d\u00fczenlemeleri vard\u0131r. \u00d6rne\u011fin \u015eangay\u2019daki i\u00e7ten yanmal\u0131 motor (ICE) tescillerinin say\u0131s\u0131nda bir s\u0131n\u0131r varken NEV\u2019ler i\u00e7in bir s\u0131n\u0131r yoktur. Bu da NEV\u2019lerin \u015fehirde %49 pazar pay\u0131na ula\u015fmas\u0131na yard\u0131mc\u0131 olmu\u015ftur.\r\n<h2>\u00c7in men\u015feli olmayan markalar\u0131n \u00c7in\u2019de ba\u015far\u0131l\u0131 olmas\u0131 ne kadar zor?<\/h2>\r\nToyota\/Lexus ve di\u011fer \u00c7in men\u015feli olmayan markalar, mevcut NEV portf\u00f6yleri \u015fu anda o kadar g\u00fc\u00e7l\u00fc olmad\u0131\u011f\u0131 i\u00e7in k\u00fc\u00e7\u00fclen ICE pazar\u0131ndan olumsuz etkilenmi\u015ftir. Bu da inan\u0131lmaz derecede rekabet\u00e7i bir pazara ve fiyatlar \u00fczerinde kayda de\u011fer bir a\u015fa\u011f\u0131 y\u00f6nl\u00fc bask\u0131ya yol a\u00e7m\u0131\u015ft\u0131r. K\u0131sa vadede, distrib\u00fct\u00f6rlerin ba\u015far\u0131lar\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in bayilere yard\u0131mc\u0131 olmalar\u0131 gerekir. Uzun vadedeyse \u00c7in men\u015feli olmayan markalar NEV kategorisindeki geli\u015fimlerini h\u0131zland\u0131rmal\u0131 ve bu pazardaki bo\u015flu\u011fu kapatmal\u0131d\u0131r. \u00d6rne\u011fin Toyota, Changshu\u2019da piyasada daha uzun vadeli ba\u015far\u0131 elde etmeye yard\u0131mc\u0131 olacak bir elektrikli ara\u00e7 Ar-Ge Merkezi kurmu\u015ftur.\r\n<h2>\u00c7in mobilite pazar\u0131nda hangi trendler ve geli\u015fmeler de\u011fi\u015fime y\u00f6n veriyor?<\/h2>\r\n\u00c7in\u2019deki \u015farj edilebilir hibrit elektrikli ara\u00e7 (PHEV) pazar\u0131 2023 y\u0131l\u0131nda %83 b\u00fcy\u00fcrken elektrikli ara\u00e7larsa (EV) %21 b\u00fcy\u00fcd\u00fc. Bu da giderek artan say\u0131da m\u00fc\u015fterinin EV\u2019ler yerine PHEV\u2019leri tercih etti\u011fini g\u00f6stermektedir. Tamamen yeni bir s\u00fcr\u00fc\u015f deneyimi sunan ak\u0131ll\u0131 ara\u00e7lar ve otonom ara\u00e7lar da \u00e7ok fazla sat\u0131\u015f imkan\u0131 sunuyor ve bu pazarda \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha fazla b\u00fcy\u00fcme ya\u015fayaca\u011f\u0131ndan eminim.\r\n<h2>Bu pazar, \u00f6rne\u011fin altyap\u0131 veya devlet deste\u011fi a\u00e7\u0131s\u0131ndan elektrikli ara\u00e7larda daha fazla b\u00fcy\u00fcmeye haz\u0131r m\u0131?<\/h2>\r\n\u00c7in h\u00fck\u00fcmeti hem s\u00fcbvansiyonlar hem de \u015farj noktalar\u0131 gibi altyap\u0131 a\u00e7\u0131s\u0131ndan NEV\u2019leri desteklemek i\u00e7in \u00e7ok \u00e7aba sarf etti. Ne var ki NEV\u2019lere y\u00f6nelik nakit s\u00fcbvansiyonlar 2023\u2019te sona erdi. Sat\u0131n alma vergisindeki muafiyet 2023\u2019ten itibaren azalarak 2027\u2019de tamamen sona erecek.\r\n\r\nBunun yerine NEV\u2019lerin ard\u0131ndaki ivmenin kayna\u011f\u0131 devlet deste\u011finden m\u00fc\u015fteri tercihine ge\u00e7ti. \u00d6zellikle ak\u0131ll\u0131 fonksiyonlar gibi \u00f6zelliklerle NEV\u2019lerdeki \u00fcst\u00fcn m\u00fc\u015fteri deneyimi devam etti\u011fi s\u00fcrece m\u00fc\u015fteriler i\u00e7ten yanmal\u0131 motorlara bir daha geri d\u00f6nmeyecek gibi g\u00f6r\u00fcn\u00fcyor. NEV\u2019ler b\u00fcy\u00fcmeye devam edecek ve PHEV\u2019ler de EV\u2019lerden daha h\u0131zl\u0131 b\u00fcy\u00fcyecektir, \u00e7\u00fcnk\u00fc bir PHEV ara\u00e7ta menzil kayg\u0131s\u0131 yoktur.\r\n<h2>Abdul Latif Jameel Motors\u2019un daha fazla b\u00fcy\u00fcmesi i\u00e7in ne planl\u0131yorsunuz?<\/h2>\r\nDaha fazla b\u00fcy\u00fcmeye haz\u0131r\u0131z! \u00c7in\u2019deki 25 y\u0131ll\u0131k deneyimimiz, Abdul Latif Jameel \u00c7in\u2019in bu s\u00fcre zarf\u0131nda kazand\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc itibar, g\u00fcnden g\u00fcne say\u0131s\u0131 giderek artan 270.000\u2019den fazla m\u00fc\u015fterinin g\u00fcveni ve profesyonel, \u00f6zverili ve vefal\u0131 bir \u00c7in ekibiyle, yeni ticari f\u0131rsatlar\u0131 ke\u015ffederken Toyota ve Lexus ile ortakl\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcrmeyi ve \u00f6n\u00fcm\u00fczdeki 25 y\u0131l\u0131 daha da iyi ge\u00e7irmek i\u00e7in elimizden geleni yapaca\u011f\u0131m\u0131z\u0131 sab\u0131rs\u0131zl\u0131kla bekliyoruz.\r\n<h2>\u00c7in\u2019deki otomotiv pazar\u0131nda gelecekte neler olacak?<\/h2>\r\nToplam ara\u00e7 sat\u0131\u015f\u0131 2023 y\u0131l\u0131nda 5,2 milyonu ihracat olmak \u00fczere 30 milyon adedi a\u015ft\u0131. Hem yerli hem de yabanc\u0131 pazarlar daha fazla b\u00fcy\u00fcmeye a\u00e7\u0131k. Baz\u0131 uzmanlar yak\u0131n gelecekte sat\u0131\u015flar\u0131n 40 milyon adede ula\u015faca\u011f\u0131n\u0131 tahmin ediyor.\r\n\r\nAyn\u0131 zamanda pazarda daha fazla konsolidasyon g\u00f6rmeyi bekliyoruz. NEV pazar\u0131nda yakla\u015f\u0131k 90 \u00c7in markas\u0131 var ve rekabet olduk\u00e7a sert. \u00d6rne\u011fin Wima ve Skyline ge\u00e7en y\u0131l iflas etti, Hiphi ise 2023\u2019\u00fcn ba\u015f\u0131nda \u00fcretimi ve sat\u0131\u015flar\u0131 durdurdu. Daha pek \u00e7ok marka bu s\u00fcre\u00e7te elenecek ve sadece en g\u00fc\u00e7l\u00fc markalar uzun vadede ayakta kalmay\u0131 ba\u015faracak.\r\n\r\nAbdul Latif Jameel i\u00e7in \u00c7in d\u0131\u015f\u0131ndaki \u00c7inli markalarla ortakl\u0131\u011f\u0131m\u0131z, <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Fas<\/a>\u2019\u0131n <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (bir SAIC markas\u0131) distrib\u00fct\u00f6r\u00fc olarak g\u00f6revlendirilmesiyle Jameel Motors M\u0131s\u0131r\u2019\u0131n <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> ve ayn\u0131 zamanda T\u00fcrkiye\u2019de <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a>\u2019nin distrib\u00fct\u00f6r\u00fc olarak g\u00f6revlendirilmesiyle ba\u015flad\u0131. Yani gelecek epey parlak g\u00f6r\u00fcn\u00fcyor."],"_content":[""],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_wp_trash_meta_status":["publish"],"_wp_trash_meta_time":["1777901801"],"_wp_old_slug":["cinde-hizla-ilerliyor__trashed"],"_oembed_83bd08b4bfc7e515e5d70eaf37fdeed6":["<iframe title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_83bd08b4bfc7e515e5d70eaf37fdeed6":["1778591931"],"_oembed_f4f725eef8dfe442d516904453d96bb0":["<iframe title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_f4f725eef8dfe442d516904453d96bb0":["1778591931"],"_oembed_b76040f748bc334fe1290596ebec3c31":["<iframe title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_2b5e45494ca97285806962d849fc2646":["<iframe title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_b76040f748bc334fe1290596ebec3c31":["1778591931"],"_oembed_time_2b5e45494ca97285806962d849fc2646":["1778591931"],"_oembed_e448258c5bb9430ba85f16f6581c5cec":["<iframe title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_e448258c5bb9430ba85f16f6581c5cec":["1778591931"],"_edit_last":["22"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["13"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives\/16456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media\/16442"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media?parent=16456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}