{"id":16168,"date":"2023-08-03T00:00:00","date_gmt":"2023-08-03T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/"},"modified":"2026-05-12T13:23:00","modified_gmt":"2026-05-12T13:23:00","slug":"kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/","title":{"rendered":"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc"},"content":{"rendered":"<p>Corporate culture has long been seen as an important pillar in building and maintaining a successful business. \u00a0As global competition has intensified over the past two decades and more, not least in the labor market, it has become an even more important indicator of intention, ambition, and differentiation.<\/p>\n<p>Cynics may see it as little more than a corporate buzzword, but there are many others who believe that having a positive corporate culture can make the difference between long-term success or failure. \u00a0Indeed, according to experts at McKinsey &amp; Company<\/p>\n<p><a href=\"#_ftn1\">https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/the-organization-blog\/establish-a-performance-culture-as-your-secret-sauce<\/a><\/p>\n<p>https:\/\/www.toyota-europe.com\/about-us\/toyota-vision-and-philosophy\/the-toyota-way<\/p>\n","protected":false},"featured_media":16157,"menu_order":0,"template":"","class_list":["post-16168","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Corporate culture has long been seen as an important pillar in building and maintaining a successful business. \u00a0As global competition has intensified over the past two decades and more, not least in the labor market, it has become an even more important indicator of intention, ambition, and differentiation. Cynics may see it as little more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T13:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-The-Jameel-Principles-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1630\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/\",\"url\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/\",\"name\":\"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc - Abdul Latif Jameel\",\"isPartOf\":{\"@id\":\"https:\/\/10.0.2.222\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-The-Jameel-Principles-2.jpg\",\"datePublished\":\"2023-08-03T00:00:00+00:00\",\"dateModified\":\"2026-05-12T13:23:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/#primaryimage\",\"url\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-The-Jameel-Principles-2.jpg\",\"contentUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-The-Jameel-Principles-2.jpg\",\"width\":1630,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/kultur-kulubu-is-performansinda-kurumsal-kulturun-rolu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.0.2.222\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.0.2.222\/en\/#website\",\"url\":\"https:\/\/10.0.2.222\/en\/\",\"name\":\"Abdul Latif Jameel\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.0.2.222\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc - Abdul Latif Jameel","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"K\u00fclt\u00fcr kul\u00fcb\u00fc: i\u015f performans\u0131nda kurumsal k\u00fclt\u00fcr\u00fcn rol\u00fc - Abdul Latif Jameel","og_description":"Corporate culture has long been seen as an important pillar in building and maintaining a successful business. \u00a0As global competition has intensified over the past two decades and more, not least in the labor market, it has become an even more important indicator of intention, ambition, and differentiation. 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K\u00fcresel rekabet \u00f6zellikle i\u015f g\u00fcc\u00fc pazar\u0131nda son yirmi y\u0131ldan daha uzun bir s\u00fcredir yo\u011funla\u015ft\u0131k\u00e7a istek, tutku ve farkl\u0131la\u015fman\u0131n daha da \u00f6nemli bir g\u00f6stergesi haline gelmi\u015ftir.<\/p>"],"_mobile_featured_image":["field_66f6b4bee65f3"],"mobile_featured_image":["https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-The-Jameel-Principles.jpg"],"_push_notification":["field_66f6b47de65f1"],"push_notification":[""],"_publish_mobile":["field_66f6b491e65f2"],"publish_mobile":["0"],"_status":["field_652694983fe12"],"status":["publish"],"_thumbnail_id":["16157"],"_wpml_word_count":["{\"total\":1618,\"to_translate\":{\"ar\":1618,\"zh-hans\":1618,\"fr\":1618,\"ja\":1618,\"es\":1618,\"tr\":1618}}"],"_last_translation_edit_mode":["native-editor"],"amazonS3_cache":["a:16:{s:132:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Sheikh-Abdul-Latif-Jameel-with-two-business-associates-1932-680x378-1-1.jpg\";a:2:{s:2:\"id\";s:5:\"16151\";s:11:\"source_type\";s:13:\"media-library\";}s:140:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Sheikh-Abdul-Latif-Jameel-with-two-business-associates-1932-680x378-1-300x167-1.jpg\";a:2:{s:2:\"id\";s:5:\"16151\";s:11:\"source_type\";s:13:\"media-library\";}s:124:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Sheikh-Abdul-Latif-Jameel-with-two-business-associates-1932-1-1.jpg\";a:1:{s:9:\"timestamp\";i:1729591432;}s:95:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-associates-1.jpg\";a:2:{s:2:\"id\";s:5:\"16152\";s:11:\"source_type\";s:13:\"media-library\";}s:90:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-culture.jpg\";a:2:{s:2:\"id\";s:5:\"16153\";s:11:\"source_type\";s:13:\"media-library\";}s:75:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Toyota-Way.jpg\";a:2:{s:2:\"id\";s:5:\"16154\";s:11:\"source_type\";s:13:\"media-library\";}s:83:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Toyota-Way-217x300.jpg\";a:2:{s:2:\"id\";s:5:\"16154\";s:11:\"source_type\";s:13:\"media-library\";}s:89:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-header.jpg\";a:2:{s:2:\"id\";s:5:\"16155\";s:11:\"source_type\";s:13:\"media-library\";}s:107:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-at-The-Jameel-Principles-launch.jpg\";a:2:{s:2:\"id\";s:5:\"16156\";s:11:\"source_type\";s:13:\"media-library\";}s:142:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Sheikh-Abdul-Latif-Jameel-with-two-business-associates-1932-680x378-1-300x167-1.jpg\";a:2:{s:2:\"id\";s:5:\"16151\";s:11:\"source_type\";s:13:\"media-library\";}s:97:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-associates-1.jpg\";a:2:{s:2:\"id\";s:5:\"16152\";s:11:\"source_type\";s:13:\"media-library\";}s:92:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-culture.jpg\";a:2:{s:2:\"id\";s:5:\"16153\";s:11:\"source_type\";s:13:\"media-library\";}s:77:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Toyota-Way.jpg\";a:2:{s:2:\"id\";s:5:\"16154\";s:11:\"source_type\";s:13:\"media-library\";}s:85:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Toyota-Way-217x300.jpg\";a:2:{s:2:\"id\";s:5:\"16154\";s:11:\"source_type\";s:13:\"media-library\";}s:91:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-Jameel-Principles-header.jpg\";a:2:{s:2:\"id\";s:5:\"16155\";s:11:\"source_type\";s:13:\"media-library\";}s:109:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Faisal-Abdalla-at-The-Jameel-Principles-launch.jpg\";a:2:{s:2:\"id\";s:5:\"16156\";s:11:\"source_type\";s:13:\"media-library\";}}"],"content":["Kurumsal k\u00fclt\u00fcr, uzun zamand\u0131r ba\u015far\u0131l\u0131 bir i\u015f kurmada ve s\u00fcrd\u00fcrmede \u00f6nemli bir rol oynamaktad\u0131r. K\u00fcresel rekabet \u00f6zellikle i\u015f g\u00fcc\u00fc pazar\u0131nda son yirmi y\u0131ldan daha uzun bir s\u00fcredir yo\u011funla\u015ft\u0131k\u00e7a istek, tutku ve farkl\u0131la\u015fman\u0131n daha da \u00f6nemli bir g\u00f6stergesi haline gelmi\u015ftir.\r\n\r\nBu duruma karamsar bir \u015fekilde bakanlar, bunu s\u00fcsl\u00fc kurumsal bir s\u00f6zc\u00fckm\u00fc\u015f gibi g\u00f6rebilir; ancak yap\u0131c\u0131 bir kurumsal k\u00fclt\u00fcre sahip olman\u0131n uzun vadeli ba\u015far\u0131 veya ba\u015far\u0131s\u0131zl\u0131k aras\u0131ndaki fark\u0131 yaratabilece\u011fine inanan ba\u015fka bir\u00e7ok insan var. McKinsey &amp; Company<a href=\"#_ftn1\""],"_content":[""],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_oembed_1b106b27987350d7b67701217e65ec79":["{{unknown}}"],"_edit_lock":["1778592242:22"],"_oembed_3717f24cdee9f6e4f2f39a231e5a8bc3":["{{unknown}}"],"_edit_last":["22"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["1"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives\/16168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media\/16157"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media?parent=16168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}