{"id":15812,"date":"2022-11-16T00:00:00","date_gmt":"2022-11-16T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/eyes-on-egypt-7\/"},"modified":"2026-05-12T13:25:12","modified_gmt":"2026-05-12T13:25:12","slug":"eyes-on-egypt-7","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/","title":{"rendered":"G\u00f6zler M\u0131s\u0131r\u2019da"},"content":{"rendered":"<p>Bir zamanlar d\u00fcnyan\u0131n en geli\u015fmi\u015f ve g\u00fc\u00e7l\u00fc antik medeniyetlerinden birinin be\u015fi\u011fi olan M\u0131s\u0131r, Orta Do\u011fu ve Kuzey Afrika b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan biri olma konusunda gizli bir potansiyele sahiptir, ancak \u015fimdiye kadar bu potansiyel de\u011ferlendirilmemi\u015ftir. Bu, de\u011fi\u015fimin ba\u015flang\u0131c\u0131 m\u0131? M\u0131s\u0131r\u2019\u0131n \u00dclke Direkt\u00f6r\u00fc <a href=\"https:\/\/alj.com\/en\/our-people\/tarek-abdulatif\/\"><em>Tarek Abdullatif<\/em><\/a> ile, geli\u015fen M\u0131s\u0131r otomotiv pazar\u0131, Abdul Latif Jameel Motors\u2019daki 30 y\u0131l\u0131 a\u015fk\u0131n deneyimi ve i\u015fletmenin bir sonraki b\u00fcy\u00fcme a\u015famas\u0131na liderlik etme planlar\u0131 hakk\u0131nda konu\u015ftuk.<\/p>\n<p>Tarek Abdullatif\u2019in <a href=\"https:\/\/alj.com\">Abdul Latif Jameel<\/a>\u2019e kat\u0131lmas\u0131ndan bu yana otuz y\u0131ldan uzun bir s\u00fcre ge\u00e7ti; ancak \u015fu an \u015firkete olan tutkusu ve gelece\u011fe y\u00f6nelik vizyonu, 1991 y\u0131l\u0131nda ilk kez kat\u0131ld\u0131\u011f\u0131 zamanki kadar g\u00fc\u00e7l\u00fc.<\/p>\n<div id=\"attachment_103987\" style=\"width: 201px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-103987\" class=\"size-full wp-image-103987\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Tarek-Abdullatif.jpg\" alt=\"\" width=\"191\" height=\"238\" \/><p id=\"caption-attachment-103987\" class=\"wp-caption-text\">Tarek Abdullatif<br \/>\nB\u00f6lge Direkt\u00f6r\u00fc, M\u0131s\u0131r<br \/>\nAbdul Latif Jameel Motors International<\/p><\/div>\n<p>Abdul Latif Jameel\u2019in i\u015f ilan\u0131n\u0131 ilk g\u00f6rd\u00fc\u011f\u00fcnde, M\u0131s\u0131r\u2019daki Kahire \u00dcniversitesi\u2019nde i\u015fletme b\u00f6l\u00fcm\u00fcn\u00fc hen\u00fcz bitirmi\u015fti. Bu markay\u0131 duymu\u015ftu ve b\u00fcy\u00fck bir \u015firket oldu\u011funu biliyordu. bu nedenle i\u015fe ba\u015fvurdu ve Suudi Arabistan\u2019daki Abdul Latif Jameel Motors\u2019da Lexus sat\u0131\u015f sorumlusu olarak i\u015fe ba\u015flad\u0131. O zamanlar, \u015firket zaten kendi pazar\u0131nda tan\u0131n\u0131yordu ancak k\u00fcresel olarak hen\u00fcz geli\u015fmekteydi.<\/p>\n<p>1995 y\u0131l\u0131na gelindi\u011finde, Tarek\u2019in \u00fcr\u00fcn ve teknik bilgi konusundaki ilgisi ve uzmanl\u0131\u011f\u0131, sat\u0131\u015f departman\u0131ndan pazarlama departman\u0131na bir \u00fcr\u00fcn planlama uzman\u0131 olarak ge\u00e7mesine neden oldu. Potansiyeli \u015firket taraf\u0131ndan desteklendi ve \u015firketteki kariyer potansiyeline ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6zel e\u011fitim ve ko\u00e7luk alarak \u201cy\u00fcksek performansl\u0131 bireyler\u201d program\u0131na (bug\u00fcnk\u00fc ad\u0131yla Abdul Latif Jameel <a href=\"https:\/\/www.linkedin.com\/company\/alj\/life\/management-trainee-program\/?\">Y\u00f6netici Yeti\u015ftirme Program\u0131<\/a>) al\u0131nd\u0131. Daha sonra birka\u00e7 terfi ald\u0131 ve 2005 y\u0131l\u0131na kadar Pazarlama Departman\u0131 alt\u0131ndaki planlama grubunun genel m\u00fcd\u00fcr\u00fcyd\u00fc.<\/p>\n<p>Tarek hala Suudi Arabistan\u2019da bulunuyordu, ancak Abdul Latif Jameel\u2019in Daihatsu markas\u0131n\u0131 M\u0131s\u0131r\u2019da piyasaya s\u00fcrmek istemesinin ard\u0131ndan M\u0131s\u0131r \u00fclke m\u00fcd\u00fcr\u00fc olarak Kahire\u2019ye geri ta\u015f\u0131nd\u0131.<\/p>\n<blockquote>\n<p>Tarek <em>\u201cKahire\u2019ye geldim ve ekibi kurmaya yard\u0131mc\u0131 oldum. Lansman i\u00e7in t\u00fcm haz\u0131rl\u0131klar\u0131 y\u00f6nettik, sat\u0131\u015f a\u011f\u0131n\u0131, sat\u0131\u015f sonras\u0131 sat\u0131\u015flar\u0131, her \u015feyi kurduk. Haziran 2006\u2019da piyasaya b\u00fcy\u00fck bir ba\u015far\u0131yla girdik\u201d<\/em> diye hat\u0131rlat\u0131yor.<\/p>\n<\/blockquote>\n<div id=\"attachment_103980\" style=\"width: 333px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-103980\" class=\" wp-image-103980\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Ford-Trucks-Egypt.jpg\" alt=\"Ford Trucks Egypt\" width=\"323\" height=\"193\" \/><p id=\"caption-attachment-103980\" class=\"wp-caption-text\">Soldan sa\u011fa: Ford Trucks Pazarlama Uzman\u0131 Otman Tebbane; Afrika B\u00f6lge M\u00fcd\u00fcr\u00fc Tufan Altu\u011f ve Abdul Latif Jameel Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Sorumlusu Dina Kamal. M\u00fcd\u00fcr, Mohamed Moussa, End\u00fcstriyel Proje dan\u0131\u015fman\u0131; Fatih \u00c7eken, B\u00f6lge Temsilcisi\/\u0130hracat, Ford Trucks; Tarek Abdullatif, Abdul Latif Jameel B\u00f6lge Direkt\u00f6r\u00fc ve Korhan D\u00fcndar, MarComms Ford Trucks 2017 M\u0131s\u0131r lansman\u0131nda.<\/p><\/div>\n<p>Sonraki 10 y\u0131l i\u00e7inde \u015firket M\u0131s\u0131r ve Kuzey Afrika\u2019daki operasyonlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletti ve Ford, Hino Trucks ve <a href=\"https:\/\/alj.com\/en\/news\/ford-trucks-drive-egypt\/\">Ford Trucks<\/a> gibi bir dizi ba\u015far\u0131l\u0131 lansman ger\u00e7ekle\u015ftirdi. 2020 y\u0131l\u0131nda, farkl\u0131 markada ta\u015f\u0131tlar\u0131n sat\u0131ld\u0131\u011f\u0131 bir otomotiv perakende a\u011f\u0131 olan Auto Store\u2019un lansman\u0131n\u0131 y\u00f6netti.<\/p>\n<p>M\u0131s\u0131r \u00dclke M\u00fcd\u00fcr\u00fc olarak sorumluluklar\u0131 \u00fc\u00e7 ana otomotiv i\u015f birimini kapsamaktad\u0131r: Auto Jameel; da\u011f\u0131t\u0131m, a\u011f geli\u015ftirme, perakende sat\u0131\u015f, sat\u0131\u015f sonras\u0131 hizmetler vb. dahil olmak \u00fczere <a href=\"https:\/\/en.fordegypt.com\/\">M\u0131s\u0131r Ford<\/a>\u2019un resmi distrib\u00fct\u00f6rl\u00fc\u011f\u00fc; Hino a\u011f\u0131r vas\u0131talar\u0131n\u0131 ve <a href=\"https:\/\/www.facebook.com\/FordTrucksEgypt\/\">Ford a\u011f\u0131r vas\u0131talar\u0131n\u0131<\/a> i\u00e7eren a\u011f\u0131r vas\u0131ta distrib\u00fct\u00f6r\u00fc ALJICO Misr.<\/p>\n<p>Abdul Latif Jameel ayn\u0131 zamanda M\u0131s\u0131r\u2019da MG, Peugeot, Renault ve Mitsubishi\u2019nin resmi bayisidir ve ikinci el ta\u015f\u0131t (POV) pazar\u0131nda \u201cAuto Store\u201d markas\u0131 alt\u0131nda h\u0131zla b\u00fcy\u00fcmektedir.<\/p>\n<h2>De\u011ferlendirilmemi\u015f potansiyel<\/h2>\n<p>M\u0131s\u0131r otomotiv pazar\u0131 genellikle muazzam ancak de\u011ferlendirilmemi\u015f potansiyeliyle an\u0131l\u0131r. T\u00fcrkiye veya \u0130ran ile k\u0131yaslanabilir b\u00fcy\u00fckl\u00fckteki n\u00fcfusu 2022 y\u0131l\u0131nda 108 milyona ula\u015fan bir \u00fclkede sat\u0131\u015flar y\u0131lda yakla\u015f\u0131k 600.000 ila 800.000 adet, belki de iyi y\u0131llarda 1.000.000 adet olmal\u0131d\u0131r. Ancak pratikte M\u0131s\u0131r\u2019daki otomotiv sat\u0131\u015flar\u0131 asla 300.000\u2019e ula\u015fmam\u0131\u015ft\u0131r. Neden? Belirli aral\u0131klarla ya\u015fanan ekonomik (ve politik) istikrars\u0131zl\u0131k d\u00f6ng\u00fcleri ve hane halk\u0131n\u0131n harcanabilir gelirine k\u0131yasla ta\u015f\u0131t fiyatlar\u0131n\u0131n y\u00fcksek olmas\u0131.<\/p>\n<div id=\"attachment_103952\" style=\"width: 1074px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-103952\" class=\"size-full wp-image-103952\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Auto-Jameel-Ford-HQ-Egypt.jpg\" alt=\"Auto Jameel Ford HQ Egypt\" width=\"1064\" height=\"729\" \/><p id=\"caption-attachment-103952\" class=\"wp-caption-text\">Auto Jameel Ford Genel Merkezi, Kahire, M\u0131s\u0131r<\/p><\/div>\n<p>Tarek, 107 milyonu a\u015fan n\u00fcfusun yaln\u0131zca %5\u2019inin bir araba alabilecek finansal g\u00fcce sahip oldu\u011funu ifade ediyor. Bu, 15 veya 20 y\u0131l \u00f6nce \u00c7in\u2019dekine benzer bir durum. Halbuki, \u00c7in otomotiv pazar\u0131 on y\u0131ldan daha uzun s\u00fcren bir b\u00fcy\u00fcme ile d\u00fcnyan\u0131n en b\u00fcy\u00fck pazar\u0131 haline gelmi\u015f olsa da; M\u0131s\u0131r, istikrars\u0131zl\u0131k ve d\u00fc\u015f\u00fck \u00fccretler d\u00f6ng\u00fcs\u00fcnde s\u0131k\u0131\u015f\u0131p kalm\u0131\u015f bir \u00fclke. Buna ra\u011fmen Tarek, eninde sonunda bu \u00fclkenin otomotiv pazar\u0131n\u0131n potansiyelinin ger\u00e7ekle\u015ftirilece\u011fi konusundaki iyimserli\u011fini koruyor.<\/p>\n<blockquote>\n<p>Tarek <em>\u201cTalep kaybolmaz. Talep her zaman ger\u00e7ek anlamda b\u00fcy\u00fcyecektir, \u00e7\u00fcnk\u00fc y\u0131lda %2,5 oran\u0131nda b\u00fcy\u00fcyen b\u00fcy\u00fck bir n\u00fcfusa sahibiz. Ancak bu talebi kar\u015f\u0131lamak, ekonomik duruma ve pazardaki ini\u015f ve \u00e7\u0131k\u0131\u015flara ba\u011fl\u0131d\u0131r. Bunu \u00e7\u00f6zebilirsek, talebin patlayaca\u011f\u0131n\u0131 ve f\u0131rsatlar\u0131n gelece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum,\u201d<\/em> diyor.<\/p>\n<\/blockquote>\n<p>Elbette h\u00fck\u00fcmetin izleyece\u011fi strateji yaln\u0131zca M\u0131s\u0131r\u2019daki sosyoekonomik dalgalanmay\u0131 d\u00fczeltmek i\u00e7in de\u011fil, ayn\u0131 zamanda \u00fclkenin otomotiv pazar\u0131n\u0131n geli\u015fimini \u015fekillendirmek i\u00e7in de \u00e7ok \u00f6nemlidir.<\/p>\n<p>En b\u00fcy\u00fck iki politika, montaj\u0131 yap\u0131lmam\u0131\u015f otomobil (SKD) ve montaj\u0131 yap\u0131lm\u0131\u015f otomobil (CKD) yerel montaj\u0131 ve elektrikli ta\u015f\u0131tlar (EV) \u00fczerine odaklanmaktad\u0131r. H\u00fck\u00fcmet, 2022 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda yeni otomotiv stratejisinin en son s\u00fcr\u00fcm\u00fcn\u00fc tan\u0131tt\u0131. Bu strateji, \u00fcretilen ve montaj\u0131 yap\u0131lan yerel ta\u015f\u0131t say\u0131s\u0131n\u0131 art\u0131rmay\u0131 ve b\u00f6lgesel bir \u00fcretim merkezi haline gelmek ve ihracatlar\u0131 art\u0131rmak i\u00e7in sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fc geli\u015ftirmeyi ama\u00e7lamaktad\u0131r<a href=\"#_ftn1\"\n<\/p>\n","protected":false},"featured_media":15795,"menu_order":0,"template":"","class_list":["post-15812","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Bir zamanlar d\u00fcnyan\u0131n en geli\u015fmi\u015f ve g\u00fc\u00e7l\u00fc antik medeniyetlerinden birinin be\u015fi\u011fi olan M\u0131s\u0131r, Orta Do\u011fu ve Kuzey Afrika b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan biri olma konusunda gizli bir potansiyele sahiptir, ancak \u015fimdiye kadar bu potansiyel de\u011ferlendirilmemi\u015ftir. Bu, de\u011fi\u015fimin ba\u015flang\u0131c\u0131 m\u0131? M\u0131s\u0131r\u2019\u0131n \u00dclke Direkt\u00f6r\u00fc Tarek Abdullatif ile, geli\u015fen M\u0131s\u0131r otomotiv pazar\u0131, Abdul Latif Jameel Motors\u2019daki 30 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T13:25:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2047\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/\",\"url\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/\",\"name\":\"G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel\",\"isPartOf\":{\"@id\":\"https:\/\/10.0.2.222\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg\",\"datePublished\":\"2022-11-16T00:00:00+00:00\",\"dateModified\":\"2026-05-12T13:25:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage\",\"url\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg\",\"contentUrl\":\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg\",\"width\":2047,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.0.2.222\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"G\u00f6zler M\u0131s\u0131r\u2019da\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.0.2.222\/en\/#website\",\"url\":\"https:\/\/10.0.2.222\/en\/\",\"name\":\"Abdul Latif Jameel\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.0.2.222\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel","og_description":"Bir zamanlar d\u00fcnyan\u0131n en geli\u015fmi\u015f ve g\u00fc\u00e7l\u00fc antik medeniyetlerinden birinin be\u015fi\u011fi olan M\u0131s\u0131r, Orta Do\u011fu ve Kuzey Afrika b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan biri olma konusunda gizli bir potansiyele sahiptir, ancak \u015fimdiye kadar bu potansiyel de\u011ferlendirilmemi\u015ftir. Bu, de\u011fi\u015fimin ba\u015flang\u0131c\u0131 m\u0131? M\u0131s\u0131r\u2019\u0131n \u00dclke Direkt\u00f6r\u00fc Tarek Abdullatif ile, geli\u015fen M\u0131s\u0131r otomotiv pazar\u0131, Abdul Latif Jameel Motors\u2019daki 30 [&hellip;]","og_url":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/","og_site_name":"Abdul Latif Jameel","article_modified_time":"2026-05-12T13:25:12+00:00","og_image":[{"width":2047,"height":1024,"url":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tahmini okuma s\u00fcresi":"1 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/","url":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/","name":"G\u00f6zler M\u0131s\u0131r\u2019da - Abdul Latif Jameel","isPartOf":{"@id":"https:\/\/10.0.2.222\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage"},"image":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage"},"thumbnailUrl":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg","datePublished":"2022-11-16T00:00:00+00:00","dateModified":"2026-05-12T13:25:12+00:00","breadcrumb":{"@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#primaryimage","url":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg","contentUrl":"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg","width":2047,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/perspectives\/eyes-on-egypt-7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10.0.2.222\/en\/"},{"@type":"ListItem","position":2,"name":"G\u00f6zler M\u0131s\u0131r\u2019da"}]},{"@type":"WebSite","@id":"https:\/\/10.0.2.222\/en\/#website","url":"https:\/\/10.0.2.222\/en\/","name":"Abdul Latif Jameel","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10.0.2.222\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"}]}},"post-meta-fields":{"_wp_page_template":["default"],"_published_date":["field_6057129b493f5"],"published_date":["20221116"],"_location":["field_601267396ce72"],"location":["Kahire, M\u0131s\u0131r"],"_featured":["field_601a3b473c5c5"],"featured":["0"],"_footnotes":["field_66fd39afb9383"],"footnotes":["<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> https:\/\/enterprise.press\/stories\/2022\/03\/13\/a-first-look-at-the-long-awaited-automotive-strategy-bidding-for-new-ev-charging-company-management-this-week-66761\/\r\n\r\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> https:\/\/english.ahram.org.eg\/News\/464553.aspx"],"_business_sector":["field_66f6b5bcac8cb"],"business_sector":["Ula\u015f\u0131m"],"_content_series":["field_66fe3c439f8f6"],"content_series":[""],"_old_post_id":["field_66fe3fd59f8f7"],"old_post_id":["104021"],"_short_title":["field_60925d67125ef"],"short_title":["G\u00f6zler M\u0131s\u0131r\u2019da"],"_summary":["field_6019304103a20"],"summary":["<p>M\u0131s\u0131r \u00dclke Direkt\u00f6r\u00fc Tarek Abdullatif ile yeni bir Soru-Cevap oturumunda, MENA b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan birinin sakl\u0131 kalm\u0131\u015f potansiyeli ve gelecekteki d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131nda konu\u015fuyoruz.<\/p>"],"_mobile_featured_image":["field_66f6b4bee65f3"],"mobile_featured_image":["https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Egypt-landscape.jpg"],"_push_notification":["field_66f6b47de65f1"],"push_notification":[""],"_publish_mobile":["field_66f6b491e65f2"],"publish_mobile":["0"],"_status":["field_652694983fe12"],"status":["publish"],"_thumbnail_id":["15795"],"_wpml_word_count":["{\"total\":1508,\"to_translate\":{\"ar\":1508,\"zh-hans\":1508,\"fr\":1508,\"ja\":1508,\"es\":1508,\"tr\":1508}}"],"_last_translation_edit_mode":["native-editor"],"amazonS3_cache":["a:12:{s:77:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Tarek-Abdullatif.jpg\";a:2:{s:2:\"id\";s:5:\"15796\";s:11:\"source_type\";s:13:\"media-library\";}s:79:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Tarek-Abdullatif.jpg\";a:2:{s:2:\"id\";s:5:\"15796\";s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Ford-Trucks-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15797\";s:11:\"source_type\";s:13:\"media-library\";}s:80:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Ford-Trucks-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15797\";s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Jameel-Ford-HQ-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15798\";s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Jameel-Ford-HQ-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15798\";s:11:\"source_type\";s:13:\"media-library\";}s:71:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Cop27-logo.jpg\";a:2:{s:2:\"id\";s:5:\"15799\";s:11:\"source_type\";s:13:\"media-library\";}s:73:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Cop27-logo.jpg\";a:2:{s:2:\"id\";s:5:\"15799\";s:11:\"source_type\";s:13:\"media-library\";}s:79:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Store-opening.jpg\";a:2:{s:2:\"id\";s:5:\"15800\";s:11:\"source_type\";s:13:\"media-library\";}s:81:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Store-opening.jpg\";a:2:{s:2:\"id\";s:5:\"15800\";s:11:\"source_type\";s:13:\"media-library\";}s:94:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Store-Boutique-Renault-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15801\";s:11:\"source_type\";s:13:\"media-library\";}s:96:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Auto-Store-Boutique-Renault-Egypt.jpg\";a:2:{s:2:\"id\";s:5:\"15801\";s:11:\"source_type\";s:13:\"media-library\";}}"],"content":["<p>Bir zamanlar d\u00fcnyan\u0131n en geli\u015fmi\u015f ve g\u00fc\u00e7l\u00fc antik medeniyetlerinden birinin be\u015fi\u011fi olan M\u0131s\u0131r, Orta Do\u011fu ve Kuzey Afrika b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan biri olma konusunda gizli bir potansiyele sahiptir, ancak \u015fimdiye kadar bu potansiyel de\u011ferlendirilmemi\u015ftir. Bu, de\u011fi\u015fimin ba\u015flang\u0131c\u0131 m\u0131? M\u0131s\u0131r\u2019\u0131n \u00dclke Direkt\u00f6r\u00fc <a href=\"https:\/\/alj.com\/en\/our-people\/tarek-abdulatif\/\"><em>Tarek Abdullatif<\/em><\/a> ile, geli\u015fen M\u0131s\u0131r otomotiv pazar\u0131, Abdul Latif Jameel Motors\u2019daki 30 y\u0131l\u0131 a\u015fk\u0131n deneyimi ve i\u015fletmenin bir sonraki b\u00fcy\u00fcme a\u015famas\u0131na liderlik etme planlar\u0131 hakk\u0131nda konu\u015ftuk.<\/p>\r\n<p>Tarek Abdullatif\u2019in <a href=\"https:\/\/alj.com\">Abdul Latif Jameel<\/a>\u2019e kat\u0131lmas\u0131ndan bu yana otuz y\u0131ldan uzun bir s\u00fcre ge\u00e7ti; ancak \u015fu an \u015firkete olan tutkusu ve gelece\u011fe y\u00f6nelik vizyonu, 1991 y\u0131l\u0131nda ilk kez kat\u0131ld\u0131\u011f\u0131 zamanki kadar g\u00fc\u00e7l\u00fc.<\/p>\r\n\r\n[caption id=\"attachment_103987\" align=\"alignright\" width=\"191\"]<img class=\"size-full wp-image-103987\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Tarek-Abdullatif.jpg\" alt=\"\" width=\"191\" height=\"238\" \/> Tarek Abdullatif<br \/>\r\nB\u00f6lge Direkt\u00f6r\u00fc, M\u0131s\u0131r<br \/>\r\nAbdul Latif Jameel Motors International[\/caption]\r\n\r\n<p>Abdul Latif Jameel\u2019in i\u015f ilan\u0131n\u0131 ilk g\u00f6rd\u00fc\u011f\u00fcnde, M\u0131s\u0131r\u2019daki Kahire \u00dcniversitesi\u2019nde i\u015fletme b\u00f6l\u00fcm\u00fcn\u00fc hen\u00fcz bitirmi\u015fti. Bu markay\u0131 duymu\u015ftu ve b\u00fcy\u00fck bir \u015firket oldu\u011funu biliyordu. bu nedenle i\u015fe ba\u015fvurdu ve Suudi Arabistan\u2019daki Abdul Latif Jameel Motors\u2019da Lexus sat\u0131\u015f sorumlusu olarak i\u015fe ba\u015flad\u0131. O zamanlar, \u015firket zaten kendi pazar\u0131nda tan\u0131n\u0131yordu ancak k\u00fcresel olarak hen\u00fcz geli\u015fmekteydi.<\/p>\r\n<p>1995 y\u0131l\u0131na gelindi\u011finde, Tarek\u2019in \u00fcr\u00fcn ve teknik bilgi konusundaki ilgisi ve uzmanl\u0131\u011f\u0131, sat\u0131\u015f departman\u0131ndan pazarlama departman\u0131na bir \u00fcr\u00fcn planlama uzman\u0131 olarak ge\u00e7mesine neden oldu. Potansiyeli \u015firket taraf\u0131ndan desteklendi ve \u015firketteki kariyer potansiyeline ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6zel e\u011fitim ve ko\u00e7luk alarak \u201cy\u00fcksek performansl\u0131 bireyler\u201d program\u0131na (bug\u00fcnk\u00fc ad\u0131yla Abdul Latif Jameel <a href=\"https:\/\/www.linkedin.com\/company\/alj\/life\/management-trainee-program\/?\">Y\u00f6netici Yeti\u015ftirme Program\u0131<\/a>) al\u0131nd\u0131. Daha sonra birka\u00e7 terfi ald\u0131 ve 2005 y\u0131l\u0131na kadar Pazarlama Departman\u0131 alt\u0131ndaki planlama grubunun genel m\u00fcd\u00fcr\u00fcyd\u00fc.<\/p>\r\n<p>Tarek hala Suudi Arabistan\u2019da bulunuyordu, ancak Abdul Latif Jameel\u2019in Daihatsu markas\u0131n\u0131 M\u0131s\u0131r\u2019da piyasaya s\u00fcrmek istemesinin ard\u0131ndan M\u0131s\u0131r \u00fclke m\u00fcd\u00fcr\u00fc olarak Kahire\u2019ye geri ta\u015f\u0131nd\u0131.<\/p>\r\n<blockquote>\r\n<p>Tarek <em>\u201cKahire\u2019ye geldim ve ekibi kurmaya yard\u0131mc\u0131 oldum. Lansman i\u00e7in t\u00fcm haz\u0131rl\u0131klar\u0131 y\u00f6nettik, sat\u0131\u015f a\u011f\u0131n\u0131, sat\u0131\u015f sonras\u0131 sat\u0131\u015flar\u0131, her \u015feyi kurduk. Haziran 2006\u2019da piyasaya b\u00fcy\u00fck bir ba\u015far\u0131yla girdik\u201d<\/em> diye hat\u0131rlat\u0131yor.<\/p>\r\n<\/blockquote>\r\n\r\n[caption id=\"attachment_103980\" align=\"alignright\" width=\"323\"]<img class=\" wp-image-103980\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Ford-Trucks-Egypt.jpg\" alt=\"Ford Trucks Egypt\" width=\"323\" height=\"193\" \/> Soldan sa\u011fa: Ford Trucks Pazarlama Uzman\u0131 Otman Tebbane; Afrika B\u00f6lge M\u00fcd\u00fcr\u00fc Tufan Altu\u011f ve Abdul Latif Jameel Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Sorumlusu Dina Kamal. M\u00fcd\u00fcr, Mohamed Moussa, End\u00fcstriyel Proje dan\u0131\u015fman\u0131; Fatih \u00c7eken, B\u00f6lge Temsilcisi\/\u0130hracat, Ford Trucks; Tarek Abdullatif, Abdul Latif Jameel B\u00f6lge Direkt\u00f6r\u00fc ve Korhan D\u00fcndar, MarComms Ford Trucks 2017 M\u0131s\u0131r lansman\u0131nda.[\/caption]\r\n\r\n<p>Sonraki 10 y\u0131l i\u00e7inde \u015firket M\u0131s\u0131r ve Kuzey Afrika\u2019daki operasyonlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletti ve Ford, Hino Trucks ve <a href=\"https:\/\/alj.com\/en\/news\/ford-trucks-drive-egypt\/\">Ford Trucks<\/a> gibi bir dizi ba\u015far\u0131l\u0131 lansman ger\u00e7ekle\u015ftirdi. 2020 y\u0131l\u0131nda, farkl\u0131 markada ta\u015f\u0131tlar\u0131n sat\u0131ld\u0131\u011f\u0131 bir otomotiv perakende a\u011f\u0131 olan Auto Store\u2019un lansman\u0131n\u0131 y\u00f6netti.<\/p>\r\n<p>M\u0131s\u0131r \u00dclke M\u00fcd\u00fcr\u00fc olarak sorumluluklar\u0131 \u00fc\u00e7 ana otomotiv i\u015f birimini kapsamaktad\u0131r: Auto Jameel; da\u011f\u0131t\u0131m, a\u011f geli\u015ftirme, perakende sat\u0131\u015f, sat\u0131\u015f sonras\u0131 hizmetler vb. dahil olmak \u00fczere <a href=\"https:\/\/en.fordegypt.com\/\">M\u0131s\u0131r Ford<\/a>\u2019un resmi distrib\u00fct\u00f6rl\u00fc\u011f\u00fc; Hino a\u011f\u0131r vas\u0131talar\u0131n\u0131 ve <a href=\"https:\/\/www.facebook.com\/FordTrucksEgypt\/\">Ford a\u011f\u0131r vas\u0131talar\u0131n\u0131<\/a> i\u00e7eren a\u011f\u0131r vas\u0131ta distrib\u00fct\u00f6r\u00fc ALJICO Misr.<\/p>\r\n<p>Abdul Latif Jameel ayn\u0131 zamanda M\u0131s\u0131r\u2019da MG, Peugeot, Renault ve Mitsubishi\u2019nin resmi bayisidir ve ikinci el ta\u015f\u0131t (POV) pazar\u0131nda \u201cAuto Store\u201d markas\u0131 alt\u0131nda h\u0131zla b\u00fcy\u00fcmektedir.<\/p>\r\n<h2>De\u011ferlendirilmemi\u015f potansiyel<\/h2>\r\n<p>M\u0131s\u0131r otomotiv pazar\u0131 genellikle muazzam ancak de\u011ferlendirilmemi\u015f potansiyeliyle an\u0131l\u0131r. T\u00fcrkiye veya \u0130ran ile k\u0131yaslanabilir b\u00fcy\u00fckl\u00fckteki n\u00fcfusu 2022 y\u0131l\u0131nda 108 milyona ula\u015fan bir \u00fclkede sat\u0131\u015flar y\u0131lda yakla\u015f\u0131k 600.000 ila 800.000 adet, belki de iyi y\u0131llarda 1.000.000 adet olmal\u0131d\u0131r. Ancak pratikte M\u0131s\u0131r\u2019daki otomotiv sat\u0131\u015flar\u0131 asla 300.000\u2019e ula\u015fmam\u0131\u015ft\u0131r. Neden? Belirli aral\u0131klarla ya\u015fanan ekonomik (ve politik) istikrars\u0131zl\u0131k d\u00f6ng\u00fcleri ve hane halk\u0131n\u0131n harcanabilir gelirine k\u0131yasla ta\u015f\u0131t fiyatlar\u0131n\u0131n y\u00fcksek olmas\u0131.<\/p>\r\n\r\n[caption id=\"attachment_103952\" align=\"aligncenter\" width=\"1064\"]<img class=\"size-full wp-image-103952\" src=\"https:\/\/alj.com\/app\/uploads\/2022\/11\/Auto-Jameel-Ford-HQ-Egypt.jpg\" alt=\"Auto Jameel Ford HQ Egypt\" width=\"1064\" height=\"729\" \/> Auto Jameel Ford Genel Merkezi, Kahire, M\u0131s\u0131r[\/caption]\r\n\r\n<p>Tarek, 107 milyonu a\u015fan n\u00fcfusun yaln\u0131zca %5\u2019inin bir araba alabilecek finansal g\u00fcce sahip oldu\u011funu ifade ediyor. Bu, 15 veya 20 y\u0131l \u00f6nce \u00c7in\u2019dekine benzer bir durum. Halbuki, \u00c7in otomotiv pazar\u0131 on y\u0131ldan daha uzun s\u00fcren bir b\u00fcy\u00fcme ile d\u00fcnyan\u0131n en b\u00fcy\u00fck pazar\u0131 haline gelmi\u015f olsa da; M\u0131s\u0131r, istikrars\u0131zl\u0131k ve d\u00fc\u015f\u00fck \u00fccretler d\u00f6ng\u00fcs\u00fcnde s\u0131k\u0131\u015f\u0131p kalm\u0131\u015f bir \u00fclke. Buna ra\u011fmen Tarek, eninde sonunda bu \u00fclkenin otomotiv pazar\u0131n\u0131n potansiyelinin ger\u00e7ekle\u015ftirilece\u011fi konusundaki iyimserli\u011fini koruyor.<\/p>\r\n<blockquote>\r\n<p>Tarek <em>\u201cTalep kaybolmaz. Talep her zaman ger\u00e7ek anlamda b\u00fcy\u00fcyecektir, \u00e7\u00fcnk\u00fc y\u0131lda %2,5 oran\u0131nda b\u00fcy\u00fcyen b\u00fcy\u00fck bir n\u00fcfusa sahibiz. Ancak bu talebi kar\u015f\u0131lamak, ekonomik duruma ve pazardaki ini\u015f ve \u00e7\u0131k\u0131\u015flara ba\u011fl\u0131d\u0131r. Bunu \u00e7\u00f6zebilirsek, talebin patlayaca\u011f\u0131n\u0131 ve f\u0131rsatlar\u0131n gelece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum,\u201d<\/em> diyor.<\/p>\r\n<\/blockquote>\r\n<p>Elbette h\u00fck\u00fcmetin izleyece\u011fi strateji yaln\u0131zca M\u0131s\u0131r\u2019daki sosyoekonomik dalgalanmay\u0131 d\u00fczeltmek i\u00e7in de\u011fil, ayn\u0131 zamanda \u00fclkenin otomotiv pazar\u0131n\u0131n geli\u015fimini \u015fekillendirmek i\u00e7in de \u00e7ok \u00f6nemlidir.<\/p>\r\n<p>En b\u00fcy\u00fck iki politika, montaj\u0131 yap\u0131lmam\u0131\u015f otomobil (SKD) ve montaj\u0131 yap\u0131lm\u0131\u015f otomobil (CKD) yerel montaj\u0131 ve elektrikli ta\u015f\u0131tlar (EV) \u00fczerine odaklanmaktad\u0131r. H\u00fck\u00fcmet, 2022 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda yeni otomotiv stratejisinin en son s\u00fcr\u00fcm\u00fcn\u00fc tan\u0131tt\u0131. Bu strateji, \u00fcretilen ve montaj\u0131 yap\u0131lan yerel ta\u015f\u0131t say\u0131s\u0131n\u0131 art\u0131rmay\u0131 ve b\u00f6lgesel bir \u00fcretim merkezi haline gelmek ve ihracatlar\u0131 art\u0131rmak i\u00e7in sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fc geli\u015ftirmeyi ama\u00e7lamaktad\u0131r<a href=\"#_ftn1\""],"_content":[""],"_edit_lock":["1778592364:22"],"_edit_last":["22"],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["1"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives\/15812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media\/15795"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/tr\/wp-json\/wp\/v2\/media?parent=15812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}