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href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/www.pwc.com\/gx\/en\/consumer-markets\/consumer-insights-survey\/2019\/report.pdf\">Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> <a href=\"https:\/\/www.pwc.com\/m1\/en\/issues\/megatrends.html\">Middle East Megatrends<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> <a href=\"https:\/\/www.zawya.com\/mena\/en\/business\/story\/Mobile_internet_penetration_nears_100_in_2018_in_Saudi_Arabia-ZAWYA20190102050230\/\">Mobile, internet penetration nears 100% in 2018 in Saudi Arabia<\/a>, Zawya, 2 January 2019\r\n\r\n<a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a> <a href=\"https:\/\/www.pwc.com\/gx\/en\/consumer-markets\/consumer-insights-survey\/2019\/report.pdf\">Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a> GfK Market-i Kingdom of Saudi Arabia Report September 2016\r\n\r\n<a href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 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