{"id":8926,"date":"2024-01-17T06:43:29","date_gmt":"2024-01-17T06:43:29","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/quick-reads\/lexus-turkiye-wins-best-public-relations-event-award-3\/"},"modified":"2026-04-09T08:16:14","modified_gmt":"2026-04-09T08:16:14","slug":"lexus-turkiye-wins-best-public-relations-event-award-3","status":"publish","type":"quickreads","link":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/quick-reads\/lexus-turkiye-wins-best-public-relations-event-award-3\/","title":{"rendered":"Lexus Turquie remporte le prix du \u00ab Meilleur \u00e9v\u00e9nement de relations publiques \u00bb"},"content":{"rendered":"\n

Abdul Latif Jameel Turquie poursuit son succ\u00e8s en ce d\u00e9but d\u2019ann\u00e9e 2024, avec une nouvelle r\u00e9compense importante. L\u2019\u00e9quipe de Lexus Turquie<\/a>, qui fait partie d\u2019Abdul Latif Jameel Motors<\/a>, remporte la r\u00e9compense du \u00ab Meilleur \u00e9v\u00e9nement de relations publiques \u00bb d\u00e9cern\u00e9 par ACE of MICE<\/a> , pour le lancement m\u00e9diatique innovant du nouveau mod\u00e8le Lexus LM en 2023.<\/p>\n\n\n

\n
\"Lexus<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Le lancement de Lexus LM, qui s\u2019est tenu \u00e0 Thessalonique, en Gr\u00e8ce, a \u00e9t\u00e9 consacr\u00e9 au 100e<\/sup> anniversaire de la R\u00e9publique de Turquie, et a donn\u00e9 lieu \u00e0 une premi\u00e8re mondiale avec une conf\u00e9rence de presse interactive diffus\u00e9e en direct depuis l\u2019int\u00e9rieur d\u2019un v\u00e9hicule en mouvement.<\/p>\n\n\n

\n
\"Lexus<\/figure>\n<\/div>\n\n\n

Le concept de l\u2019\u00e9v\u00e9nement hautement innovant et attrayant a transform\u00e9 un h\u00f4tel de Thessalonique en salon d\u2019affaires d\u2019une compagnie a\u00e9rienne de premi\u00e8re classe.<\/p>\n\n\n\n

Tous les clients de Lexus Turquie<\/a> ont v\u00e9cu une v\u00e9ritable exp\u00e9rience de voyage \u00e0 l\u2019a\u00e9roport avec des billets, des \u00e9tiquettes pour les bagages, une carte d\u2019invitation \u00e0 l\u2019entr\u00e9e du salon et des annonces pour \u00ab Fly Lexus \u00bb dans le style des a\u00e9roports, qui refl\u00e9taient l\u2019approche de Lexus \u00ab Making Luxury Personal \u00bb (faire du luxe une affaire personnelle).<\/p>\n\n\n\n

Les mod\u00e8les Lexus LM, dot\u00e9s d\u2019un \u00ab confort de premi\u00e8re classe \u00bb in\u00e9gal\u00e9, constituaient la flotte de \u00ab Fly Lexus \u00bb et permettaient aux clients de se d\u00e9tendre dans le salon de premi\u00e8re classe de l\u2019a\u00e9roport.<\/p>\n\n\n

\n
\"Lexus<\/figure>\n<\/div>\n\n\n

Les clients \u00e9taient conduits jusqu\u2019aux places arri\u00e8re VIP des mod\u00e8les Lexus LM par des annonces sp\u00e9ciales, tandis qu\u2019\u00e0 l\u2019int\u00e9rieur du v\u00e9hicule, les caract\u00e9ristiques du mod\u00e8le \u00e9taient soulign\u00e9es par des voix off inspir\u00e9es des \u00ab annonces du capitaine \u00bb d\u2019un avion.<\/p>\n\n\n\n

Les clients \u00e9taient \u00e9galement accompagn\u00e9s d\u2019un capitaine en uniforme de pilote sur le si\u00e8ge conducteur et d\u2019un h\u00f4te en \u00e9l\u00e9gante tenue d\u2019aviateur sur le si\u00e8ge passager avant.<\/p>\n\n\n\n

Les surprises du lancement de Lexus Turquie se sont poursuivies avec la conf\u00e9rence de presse, qui s\u2019est d\u00e9roul\u00e9e en direct dans la Lexus LM, une premi\u00e8re mondiale pour une conf\u00e9rence de presse interactive dans un v\u00e9hicule en mouvement.<\/p>\n\n\n\n

Les clients regardaient les d\u00e9tails du produit et d\u00e9couvraient en m\u00eame temps les caract\u00e9ristiques \u00e0 l\u2019int\u00e9rieur du v\u00e9hicule.<\/p>\n\n\n\n

Apr\u00e8s la conf\u00e9rence de presse, les clients se sont rendus \u00e0 la maison-mus\u00e9e Atat\u00fcrk<\/a> accompagn\u00e9s par le c\u00e9l\u00e8bre historien, auteur et guide professionnel Saffet Emre Tongu\u00e7<\/a>, dans la Lexus LM, pour assister \u00e0 un \u00e9v\u00e9nement unique en son genre, \u00e0 l\u2019occasion du 100e<\/sup> anniversaire de la R\u00e9publique de Turquie.<\/p>\n\n\n\n

Pour en savoir plus sur Lexus Turquie, rendez-vous sur https:\/\/www.lexus.com.tr\/<\/a><\/p>\n","protected":false},"featured_media":8879,"menu_order":0,"template":"","class_list":["post-8926","quickreads","type-quickreads","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLexus Turquie remporte le prix du \u00ab Meilleur \u00e9v\u00e9nement de relations publiques \u00bb - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus Turquie remporte le prix du \u00ab Meilleur \u00e9v\u00e9nement de relations publiques \u00bb - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Abdul Latif Jameel Turquie poursuit son succ\u00e8s en ce d\u00e9but d\u2019ann\u00e9e 2024, avec une nouvelle r\u00e9compense importante. L\u2019\u00e9quipe de Lexus Turquie, qui fait partie d\u2019Abdul Latif Jameel Motors, remporte la r\u00e9compense du \u00ab Meilleur \u00e9v\u00e9nement de relations publiques \u00bb d\u00e9cern\u00e9 par ACE of MICE , pour le lancement m\u00e9diatique innovant du nouveau mod\u00e8le Lexus LM en 2023. 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