{"id":49144,"date":"2019-05-20T00:00:00","date_gmt":"2019-05-20T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/e-commerce-serving-a-new-generation-of-consumers\/"},"modified":"2026-05-12T11:58:36","modified_gmt":"2026-05-12T11:58:36","slug":"e-commerce-serving-a-new-generation-of-consumers","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/perspectives\/e-commerce-serving-a-new-generation-of-consumers\/","title":{"rendered":"Commerce \u00e9lectronique\u00a0: au service d&#8217;une nouvelle g\u00e9n\u00e9ration de consommateurs"},"content":{"rendered":"<p>L\u2019impact d\u2019Internet se fait sentir \u00e0 tout instant et partout dans le monde. L\u2019av\u00e8nement des services de streaming a r\u00e9volutionn\u00e9 le divertissement. La communication instantan\u00e9e a transform\u00e9 la m\u00e9decine, les m\u00e9thodes de travail, le d\u00e9bat politique et m\u00eame les relations personnelles. Dans le secteur commercial, la d\u00e9finition m\u00eame de la vente au d\u00e9tail ainsi que son but sont en train d&#8217;\u00eatre r\u00e9invent\u00e9s. Ils sont fa\u00e7onn\u00e9s pour un nouveau monde d&#8217;acheteurs en ligne pla\u00e7ant aujourd\u2019hui la connectivit\u00e9 Internet au c\u0153ur de leur quotidien.<\/p>\n","protected":false},"featured_media":45694,"menu_order":0,"template":"","class_list":["post-49144","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commerce \u00e9lectronique\u00a0: au service d&#039;une nouvelle g\u00e9n\u00e9ration de consommateurs - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce \u00e9lectronique\u00a0: au service d&#039;une nouvelle g\u00e9n\u00e9ration de consommateurs - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"L\u2019impact d\u2019Internet se fait sentir \u00e0 tout instant et partout dans le monde. 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L\u2019av\u00e8nement des services de streaming a r\u00e9volutionn\u00e9 le divertissement. La communication instantan\u00e9e a transform\u00e9 la m\u00e9decine, les m\u00e9thodes de travail, le d\u00e9bat politique et m\u00eame les relations personnelles. Dans le secteur commercial, la d\u00e9finition m\u00eame de la vente au d\u00e9tail ainsi que son but sont en train d'\u00eatre r\u00e9invent\u00e9s. Ils sont fa\u00e7onn\u00e9s pour un nouveau monde d'acheteurs en ligne pla\u00e7ant aujourd\u2019hui la connectivit\u00e9 Internet au c\u0153ur de leur quotidien.<\/p>"],"_content":[""],"footnotes":["<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/www.pwc.com\/gx\/en\/consumer-markets\/consumer-insights-survey\/2019\/report.pdf\">Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/10ecommercetrends.com\/\">10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019\r\n\r\n<a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> <a href=\"https:\/\/www.pwc.com\/m1\/en\/issues\/megatrends.html\">Middle East Megatrends<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> <a href=\"https:\/\/www.zawya.com\/mena\/en\/business\/story\/Mobile_internet_penetration_nears_100_in_2018_in_Saudi_Arabia-ZAWYA20190102050230\/\">Mobile, internet penetration nears 100% in 2018 in Saudi Arabia<\/a>, Zawya, 2 January 2019\r\n\r\n<a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018\r\n\r\n<a href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a> <a href=\"https:\/\/www.pwc.com\/gx\/en\/consumer-markets\/consumer-insights-survey\/2019\/report.pdf\">Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019\r\n\r\n<a href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a> <a href=\"https:\/\/www.bain.com\/insights\/ecommerce-in-MENA-opportunity-beyond-the-hype\/\">E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain &amp; Company, 19 February 2019\r\n\r\n<a href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a> GfK Market-i Kingdom of Saudi Arabia Report September 2016\r\n\r\n<a href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/collections\/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce\/\">MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018"],"_footnotes":["field_66fd39afb9383"],"published_date":["20190520"],"_published_date":["field_6057129b493f5"],"location":["Jeddah. Arabie Saoudite"],"_location":["field_601267396ce72"],"business_sector":["Op\u00e9rations diversifi\u00e9es"],"_business_sector":["field_66f6b5bcac8cb"],"short_title":["Une nouvelle g\u00e9n\u00e9ration de consommateurs"],"_short_title":["field_60925d67125ef"],"summary":["<p>L\u2019impact d\u2019Internet se fait sentir \u00e0 tout instant et partout dans le monde.<\/p>"],"_summary":["field_6019304103a20"],"_wpml_word_count":["{\"total\":415,\"to_translate\":{\"ar\":415,\"zh-hans\":415,\"en\":415,\"ja\":415,\"es\":415,\"tr\":415}}"],"_wp_old_date":["2026-03-16"],"status":["publish"],"_thumbnail_id":["45694"],"mobile_featured_image":["https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/mike-petrucci-131817-unsplash.jpg"],"_mobile_featured_image":["field_66f6b4bee65f3"],"_edit_lock":["1778587146:22"],"_edit_last":["22"],"_status":["field_652694983fe12"],"featured":["0"],"_featured":["field_601a3b473c5c5"],"content_series":[""],"_content_series":["field_66fe3c439f8f6"],"_old_post_id":["field_66fe3fd59f8f7"],"push_notification":[""],"_push_notification":["field_66f6b47de65f1"],"publish_mobile":["0"],"_publish_mobile":["field_66f6b491e65f2"],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["1"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/perspectives\/49144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/media\/45694"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/media?parent=49144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}