{"id":16450,"date":"2024-04-22T00:00:00","date_gmt":"2024-04-22T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/lenvolee-en-chine\/"},"modified":"2026-05-12T06:30:05","modified_gmt":"2026-05-12T06:30:05","slug":"lenvolee-en-chine","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/perspectives\/lenvolee-en-chine\/","title":{"rendered":"L\u2019envol\u00e9e en Chine"},"content":{"rendered":"<h4>Recently, we marked the 25<sup>th<\/sup> anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116214\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/><\/p>\n<p>We caught up with <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George (\u738b\u6052) Wang<\/a>, Country General Manager, Abdul Latif Jameel China, to discuss the business\u2019s growth, the state of the China\u2019s automotive market and his ambitions for the future.<\/p>\n<h2>Can you provide a brief background of Abdul Latif Jameel Motors in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-116200 alignright\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"463\" height=\"241\" \/>It is common to see foreign automotive businesses in China these days, but it did not used to be the case. \u00a0Abdul Latif Jameel was a pioneer when it first launched in China 25 years ago.<\/p>\n<p>The original plan was to setup a Toyota Authorized Service Station (TASS) to provide aftersales service for Chinese Toyota customers, as we had already been doing for many years in markets like Saudi Arabia.\u00a0 The first Abdul Latif Jameel TASS in China officially opened in Chengdu on November 11, 1998, the second in Qingdao in 2000, and the third in Wuhan in 2002.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-116207\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/><\/p>\n<p>In 2002, Toyota Motor Corporation (TMC) and First Auto Works (FAW Group) signed a significant agreement in Beijing at the Great Hall of the People, to establish a strategic and long-term cooperative relationship.\u00a0 In 2003 they formed a 50:50 joint venture, FAW-Toyota Marketing and Sales, or \u2018FTMS\u2019, to step up the distribution and sale of Toyota passenger car sales in China.\u00a0 Abdul Latif Jameel China saw the opportunity to support Toyota\u2019s investment in the market by expanding its own operations and turning the three TASS sites into \u20184S\u2019 Toyota dealerships, covering <strong>s<\/strong>ales, <strong>s<\/strong>ervice, <strong>s<\/strong>pare parts, and survey, to cater to the growing number of Toyota owners in China.<\/p>\n<p>This was at a time when China\u2019s automotive market was really beginning to take off as more and more models entered the market.\u00a0 Tapping into this exciting growth over the past 25 years, Abdul Latif Jameel China has developed three more FTMS dealerships in Leshan, Yinchuan and Lanzhou, plus a Lexus dealership in Wuhan and another dealership in Chengdu (with Toyota\u2019s other JV partner GTMC). \u00a0It now operates in eight locations across four provinces.<\/p>\n<p><iframe loading=\"lazy\" title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>What has been Abdul Latif Jameel\u2019s strategy in China?<\/h2>\n<p>There are different ways to develop dealerships. \u00a0Our current strategy has so far been to go with Toyota\/Lexus only. \u00a0Abdul Latif Jameel Motors China has, in the past, declined invitations from other brands like Buick and Volkswagen in order to retain our deep relationship, award-winning focus, and mutual respect with Toyota. \u00a0TMC only chooses trusted investors to support its network expansion.\u00a0 Abdul Latif Jameel Motors China\u2019s outstanding performance over the past 25 years puts us in a strong position to maintain its partnership with TMC as it continues to grow in the market.<\/p>\n<h2>When did you first join Abdul Latif Jameel?<\/h2>\n<p>I joined Abdul Latif Jameel as a management trainee in Saudi Arabia in 1995.\u00a0 I only knew a little about the business at that time. \u00a0Abdul Latif Jameel was already well known in the MENAT region, but not so much elsewhere.\u00a0 Our Chairman, <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a>, KBE, could foresee the potential in China, however, and was already planning to invest there.\u00a0 As a result, the businesses were actively recruiting management trainees from China.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I had recently completed an important R&amp;D project as a project leader in China\u2019s Eighth National Five-Year Plan.\u00a0 As a result of this project and its exposure, I had the opportunity to visit the USA in 1992. \u00a0I was surprised with the diversity and volume of cars on the road and immediately realized the huge potential for the expansion of the private vehicle market in China. \u00a0I was already planning to study an MBA abroad as the next stage of my career development, so the Abdul Latif Jameel opportunity was perfect for me.\u00a0 It gave me the chance to study business management abroad while also launching a career in the automotive industry in China.<\/p>\n<h2>What is the position of Abdul Latif Jameel Motors and Toyota in the Chinese market today?\u00a0 How has this evolved over the years?<\/h2>\n<p>When Abdul Latif Jameel China started as a TASS in 1998, we hired nine Thai technicians who had previously worked in Abdul Latif Jameel Motors Saudi Arabia to provide quality assurance and deliver on-the-job-training for the first Chinese technicians.\u00a0 The values they brought with them from Abdul Latif Jameel in Saudi Arabia \u2013 high quality, reliability, \u2018best-in-town\u2019, long-term strategic partners \u2013 are still the values that underpin the reputation of Abdul Latif Jameel China today.<\/p>\n<div id=\"attachment_19113\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19113\" class=\"size-full wp-image-19113\" src=\"https:\/\/media.alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/><p id=\"caption-attachment-19113\" class=\"wp-caption-text\">Toyota technicians in Abdul Latif Jameel Motors Chengdu, celebrate yet another customer service award n 2018. Photo Credit: \u00a9 Abdul Latif Jameel<\/p><\/div>\n<p>Recently, with the growth of new energy vehicles (NEVs) in China, the market has become even more competitive as many new NEV manufacturers have entered the market. \u00a0This has placed additional pressure on Toyota as it is not seen as being as stylish or high-tech as some of the newer domestic Chinese NEV brands, with their ever-shorter product evolution cycles.<\/p>\n<h2>Abdul Latif Jameel Motors China has received numerous awards and recognition for quality, customer service, etc., over the years, how have you achieved this?<\/h2>\n<p>From very beginning, we followed Abdul Latif Jameel\u2019s philosophy and values: respect for our Associates, customers, business partners, and community; <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">continuous improvement (kaizen)<\/a>; innovation; and empowerment.<\/p>\n<p>Respect for our Associates is one of our fundamental values.\u00a0 As senior management, we don\u2019t ask anything of our Associates that we are not prepared to do ourselves.\u00a0 For example, Associates are required to greet customers when they enter the site, so every Monday morning at 8 am management also stand at the gate to greet Associates, whatever the weather.\u00a0 In terms of respecting customers, we are proud to uphold Abdul Latif Jameel\u2019s \u2018guest first\u2019 philosophy.\u00a0 We encourage our Associates to go the extra mile to exceed our customers\u2019 expectations, so they are not only satisfied, but also delighted with the service and support they receive.\u00a0 As far as kaizen is concerned, by the end of 2023 we had completed more than 1,300 kaizen activities in Abdul Latif Jameel Motors China, involving more than 4,000person-times.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I think this focus on respect for our Associates, our \u2018guest first\u2019 philosophy and our commitment to continuous improvement are the foundations of the recognition and awards we have won for quality, customer service and customer loyalty.\u00a0 The most recent of these was the \u2018<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">Outstanding Dealer Group\u2019<\/a> award we received at the FAW-Toyota Motor Sales (FTMS) annual dealer conference in Chengdu, in January 2024.\u00a0 This is the highest accolade given by FTMS.<\/p>\n<div id=\"attachment_112929\" style=\"width: 1254px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-112929\" class=\"size-full wp-image-112929\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-2.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4 (2)\" width=\"1244\" height=\"727\" \/><p id=\"caption-attachment-112929\" class=\"wp-caption-text\">From left to right: \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Ms. Jing Fu, General Manager, Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Ms. Jing Gao, General Manager, ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. &amp; Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Ms. Anita Zhou, Operations General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong Ms. Jasmmine Wong, Vice President, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Mr. George Wang, Country General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Mr. Shijie Zhu, General Manager, Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Mr. Xinggui Wang, General Manager, Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.<\/p><\/div>\n<p>Selected from more than 100 dealer groups with over 700 dealership outlets working with FTMS around the country, the award recognized Abdul Latif Jameel Motors China\u2019s performance across a range of criteria, including vehicle, parts and service sales, financial performance, customer satisfaction and loyalty.<\/p>\n<p>This is especially gratifying, given the difficult market conditions experienced by Toyota dealers in China in 2023.\u00a0 Our Associates rose to the challenge and maintained our commitment to customers. I really appreciate our Associates\u2019 courage, wisdom, and hard work, and would like to also thank our Associates at HQ, for their guidance and support.<\/p>\n<h2>Many of our customers in China are extremely loyal.\u00a0 What makes them come back time and time again?<\/h2>\n<p>Some customers have been with us for more than 20 years; some have bought multiple vehicles from us; some have referred friends and relatives; and some have provided valuable feedback we\u2019ve been able to implement to improve our service levels even more.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>We treat them as our friends, and I hope they see us the same way thanks to our \u2018guest first\u2019 ethos.\u00a0 For example, after heavy rain, some customers\u2019 vehicles were flooded.\u00a0 Our Associates didn\u2019t hesitate to walk into the water to help the customers.\u00a0 On another occasion, our Lexus salesperson wrapped up a vehicle and sent it to the home of the customer, so they could present it to their daughter as a birthday gift.\u00a0 Or there is the \u2018Abdul Latif Jameel Caf\u00e9\u2019 that we host every month in Chengdu.\u00a0 This is when we stay open late into the evening to allow customers to bring their cars to us after they have finished work.\u00a0 As well as servicing their car while they are here, we give them a delicious hot meal cooked by our chefs.\u00a0 Our \u2018caf\u00e9\u2019 was even highlighted on a local restaurant app for the quality of the food!<\/p>\n<h2>How important is it for you to invest in recruiting and retaining the best people to continue your success in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-112369\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>The success of Abdul Latif Jameel China depends on the dedication of our Associates.\u00a0 Every associate is fully respected, not only in terms of they are treated \u2013 with respect, friendliness consideration \u2013 but also in terms of their career development within Abdul Latif Jameel.\u00a0 We arrange systematic training to help them develop their careers and we provide new employee training to help them get to know the Abdul Latif Jameel way and how we expect them to behave.<\/p>\n<p>This includes <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">The Jameel Principles<\/a>, The Toyota Way and specific pre-job and on the job training.<\/p>\n<p>Associates always receive guidance and feedback from their direct line manager, who acts as their mentor.\u00a0 Salespeople, service advisors, technicians and dealership management receive professional training from the OEM and primary distributors.<\/p>\n<p>When vacancies arise, we always try and promote from within where possible.\u00a0 All the current management at Abdul Latif Jameel China have developed in this way.\u00a0 Our Associates really are considered \u2018family\u2019, based on 25 years of mutual respect, trust and responsibility.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>How does the Chinese market differ from markets in the Middle East or Europe?<\/h2>\n<p>China is the biggest car market in the world and total passenger car sales reached 22 million units in 2023.\u00a0 The NEV market is developing extremely fast, with sales reaching 36% penetration and 36% year-on-year growth in 2023.<\/p>\n<p>Chinese brands \u2013 especially new brands \u2013 are very strong in their NEV offer, while legacy international brands, at the moment at least, have a weaker NEV proposition, so the market share of Chinese brands is increasing and overtaking international brands.<\/p>\n<p>China is a huge country, with 9.6 million square km and a 1.4 billion population across 34 provincial-level provinces and numerous cities.\u00a0 Each province or city has its own regulations, for example, there is a limit on the number of internal combustion engine (ICE) registrations in Shanghai, but no limit for NEVs, which has helped to drive NEVs to a 49% market share in the city.<\/p>\n<h2>How hard is it for non-Chinese brands to be successful in China?<\/h2>\n<p>Toyota\/Lexus along with other non-Chinese brands have been negatively affected by the shrinking ICE market because their current NEV portfolios are currently not as strong.\u00a0 This has led to an incredibly competitive market and significant downwards pressure on prices.\u00a0 In the short term, distributors need to subsidize dealers to maintain their success.\u00a0 In the longer term, non-Chinese brands must speed up the development of their NEV propositions and close the gap in this market.\u00a0 Toyota has already set up an electric vehicle R&amp;D Centre in Changshu, for example, which should help deliver longer term success in the market.<\/p>\n<h2>What trends and developments are driving change in the Chinese mobility market?<\/h2>\n<p>The plug-in hybrid electric vehicles (PHEV) market in China expanded by 83% in 2023, while electric vehicles (EVs) grew by 21%.\u00a0 This suggests that an increasing number of customers are preferring PHEVs to EVs. \u00a0Smart cars and autonomous vehicles, which bring a totally new driving experience, are also becoming a very hot selling point, and I\u2019m sure this market will also experience further growth over the coming years.<\/p>\n<h2>Is the market ready for further growth in electric vehicles, in terms of infrastructure or government support, for example?<\/h2>\n<p>The Chinese government has done a lot to support NEVs in terms of both subsidies and infrastructure, such as charging points. \u00a0However, cash subsidies for NEVs came to an end in 2023 and purchase tax deduction will decrease from 2023, completely stopping by 2027.<\/p>\n<p>Instead, the momentum behind NEVs has shifted from government support to customer preference.\u00a0 As long as the superior customer experience with NEVs continues, especially with features like intelligent functions, they will never come back to ICE.\u00a0 NEVs will continue to grow, and PHEVs will grow faster than EVs because there is no range anxiety with a PHEV.<\/p>\n<h2>What are you plans for further growth of Abdul Latif Jameel Motors?<\/h2>\n<p>We are ready for further growth!\u00a0 With 25 years\u2019 experience in China, the strong reputation Abdul Latif Jameel China has earned over that time, the trust of more than 270,000 customers (and growing!), and a professional, dedicated, and loyal Chinese team, we look forward to continuing our partnership with Toyota and Lexus, as we explore new business opportunities and strive for an even better next 25 years.<\/p>\n<h2>What does the future hold for the automotive market in China?<\/h2>\n<p>Total vehicle sales exceeded 30 million units (including 5.2 million export) in 2023. \u00a0Both domestic and foreign markets have room for further growth.\u00a0 Some experts forecast sales of 40 million units in the near future.<\/p>\n<p>At the same time, we expect to see further consolidation in the market.\u00a0 There are roughly 90 Chinese brands in the NEV market and competition is fierce.\u00a0 Wima and Skyline went bankrupt last year, for example, while Hiphi stopped production and sales at the beginning of 2023. \u00a0More will follow and only the strongest brands will survive for the longer term.<\/p>\n<p>For Abdul Latif Jameel, our partnership with Chinese brands outside China has already begun with the appointment of <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Morocco<\/a> as the distributor for <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (a SAIC brand), Jameel Motors Egypt as the distributor for <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> and also with <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a> in T\u00fcrkiye \u2013 so the future looks very bright.<\/p>\n","protected":false},"featured_media":16442,"menu_order":0,"template":"","class_list":["post-16450","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019envol\u00e9e en Chine - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019envol\u00e9e en Chine - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Recently, we marked the 25th anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service. 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title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_5c44b8d867bcaa13395790f6fdf9ef71":["1773675799"],"content":["<h4>R\u00e9cemment, nous avons c\u00e9l\u00e9br\u00e9 le 25<sup>e\u00a0<\/sup>anniversaire de l\u2019entr\u00e9e d\u2019Abdul Latif Jameel sur le march\u00e9 automobile chinois. Au cours de cette p\u00e9riode, Abdul Latif Jameel Motors Chine a \u00e9tabli une r\u00e9putation exceptionnelle autour de la qualit\u00e9, la fiabilit\u00e9 et le service client\u00e8le.<\/h4>\r\n<img class=\"aligncenter size-full wp-image-116217\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/>\r\n\r\nNous avons rencontr\u00e9 <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George Wang<\/a><u> (<\/u><u>\u738b\u6052<\/u><u>)<\/u>, directeur g\u00e9n\u00e9ral national d\u2019Abdul Latif Jameel Chine, pour discuter de la croissance de l\u2019entreprise, de l\u2019\u00e9tat du march\u00e9 automobile chinois et de ses ambitions pour l\u2019avenir.\r\n<h2>Pouvez-vous fournir un aper\u00e7u d\u2019Abdul Latif Jameel Motors en Chine\u00a0?<\/h2>\r\n<img class=\"alignright wp-image-116203\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"456\" height=\"237\" \/>Il est courant de voir des constructeurs automobiles \u00e9trangers en Chine de nos jours, mais ce n\u2019\u00e9tait pas le cas auparavant. Abdul Latif Jameel \u00e9tait \u00e0 l\u2019avant-garde lorsqu\u2019il a lanc\u00e9 son activit\u00e9 en Chine, il y a 25\u00a0ans.\r\n\r\nLe plan initial consistait \u00e0 installer une station-service agr\u00e9\u00e9e Toyota (<em>Toyota Authorized Service Station<\/em>, TASS) pour fournir un service apr\u00e8s-vente aux clients Toyota chinois, comme nous le faisions d\u00e9j\u00e0 depuis de nombreuses ann\u00e9es sur des march\u00e9s comme l\u2019Arabie saoudite. La premi\u00e8re TASS Abdul Latif Jameel en Chine a officiellement ouvert \u00e0 Chengdu le 11\u00a0novembre\u00a01998, la deuxi\u00e8me \u00e0 Qingdao en\u00a02000 et la troisi\u00e8me \u00e0 Wuhan en\u00a02002.\r\n\r\n<img class=\"alignright size-medium wp-image-116210\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/>En\u00a02002, Toyota Motor Corporation (TMC) et First Auto Works (FAW Group) ont sign\u00e9 un accord important \u00e0 P\u00e9kin, au Grand Palais du peuple, pour \u00e9tablir une relation de coop\u00e9ration strat\u00e9gique sur le long terme. En\u00a02003, ils ont form\u00e9 une co-entreprise \u00e0 parts \u00e9gales, FAW-Toyota Marketing and Sales, ou \u00ab\u00a0FTMS\u00a0\u00bb, pour augmenter la distribution et la vente de voitures de tourisme Toyota en Chine. Abdul Latif Jameel Chine a rep\u00e9r\u00e9 une occasion de soutenir l\u2019investissement de Toyota sur le march\u00e9 en \u00e9largissant ses propres op\u00e9rations et en transformant les trois sites TASS en concessions Toyota int\u00e9grales, couvrant les ventes, le service, les pi\u00e8ces d\u00e9tach\u00e9es et les enqu\u00eates. Le but \u00e9tait de r\u00e9pondre au nombre croissant de propri\u00e9taires de Toyota en Chine.\r\n\r\nC\u2019\u00e9tait \u00e0 une \u00e9poque o\u00f9 le march\u00e9 automobile chinois commen\u00e7ait vraiment \u00e0 d\u00e9coller, et o\u00f9 de plus en plus de mod\u00e8les arrivaient sur le march\u00e9. S\u2019appuyant sur cette croissance remarquable des 25\u00a0derni\u00e8res ann\u00e9es, Abdul Latif Jameel Chine a d\u00e9velopp\u00e9 trois concessionnaires FTMS suppl\u00e9mentaires \u00e0 Leshan, Yinchuan et Lanzhou, ainsi qu\u2019un concessionnaire Lexus \u00e0 Wuhan et un autre concessionnaire \u00e0 Chengdu (avec l\u2019autre partenaire de coentreprise de Toyota, GTMC). Abdul Latif Jameel Chine op\u00e8re d\u00e9sormais sur huit sites r\u00e9partis dans quatre provinces.\r\n\r\n[embed]https:\/\/youtu.be\/7p0gUt_iO1U[\/embed]\r\n<h2>Quelle a \u00e9t\u00e9 la strat\u00e9gie d\u2019Abdul Latif Jameel en Chine\u00a0?<\/h2>\r\nIl existe diff\u00e9rentes fa\u00e7ons de d\u00e9velopper les concessions. Jusqu\u2019\u00e0 pr\u00e9sent, notre strat\u00e9gie a \u00e9t\u00e9 de nous associer exclusivement avec Toyota\/Lexus. Il est d\u00e9j\u00e0 arriv\u00e9 \u00e0 Abdul Latif Jameel Motors Chine de refuser les invitations d\u2019autres marques comme Buick et Volkswagen pour conserver notre relation significative, le respect de nos objectifs pour lequel nous sommes reconnus et notre respect mutuel avec Toyota. TMC choisit uniquement des investisseurs de confiance pour soutenir l\u2019expansion de son r\u00e9seau. La performance exceptionnelle d\u2019Abdul Latif Jameel Motors Chine au cours des 25\u00a0derni\u00e8res ann\u00e9es nous place dans une position solide pour maintenir son partenariat avec TMC, alors que sa croissance sur le march\u00e9 continue.\r\n<h2>Quand avez-vous rejoint Abdul Latif Jameel\u00a0?<\/h2>\r\nJ\u2019ai rejoint Abdul Latif Jameel en tant que stagiaire en gestion. C\u2019\u00e9tait en\u00a01995, en Arabie saoudite. Je ne connaissais que peu l\u2019entreprise \u00e0 cette \u00e9poque. Abdul Latif Jameel \u00e9tait d\u00e9j\u00e0 bien r\u00e9put\u00e9e dans la r\u00e9gion Moyen-Orient Afrique du Nord et Turquie, mais pas tr\u00e8s connue ailleurs. Notre pr\u00e9sident, <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a><u>, KBE<\/u>, anticipait pourtant le potentiel en Chine, et pr\u00e9voyait d\u00e9j\u00e0 d\u2019y investir. Par cons\u00e9quent, les entreprises recrutaient activement des stagiaires en gestion chinois.\r\n\r\n[embed]https:\/\/youtu.be\/yyycd2TVxC0[\/embed]\r\n\r\nJ\u2019avais r\u00e9cemment achev\u00e9 un important projet de R&amp;D en tant que chef de projet dans le cadre du huiti\u00e8me plan national quinquennal chinois. Suite \u00e0 ce projet et \u00e0 la publicit\u00e9 dont il a b\u00e9n\u00e9fici\u00e9, j\u2019ai eu la chance de visiter les \u00c9tats-Unis en\u00a01992. J\u2019ai \u00e9t\u00e9 surpris par la diversit\u00e9 et le volume des voitures sur la route et j\u2019ai imm\u00e9diatement r\u00e9alis\u00e9 l\u2019\u00e9norme potentiel d\u2019expansion du march\u00e9 des v\u00e9hicules particuliers en Chine. Je pensais d\u00e9j\u00e0 faire un\u00a0MBA \u00e0 l\u2019\u00e9tranger pour le d\u00e9veloppement de ma carri\u00e8re, donc l\u2019opportunit\u00e9 d\u2019Abdul Latif Jameel \u00e9tait parfaite pour moi. Cela m\u2019a permis d\u2019\u00e9tudier la gestion d\u2019entreprise \u00e0 l\u2019\u00e9tranger tout en lan\u00e7ant ma carri\u00e8re dans l\u2019industrie automobile en Chine.\r\n<h2>Quelle est la position actuelle d\u2019Abdul Latif Jameel Motors et de Toyota sur le march\u00e9 chinois\u00a0? Comment cela a-t-il \u00e9volu\u00e9 au fil des ans\u00a0?<\/h2>\r\nLorsque Abdul Latif Jameel Chine a commenc\u00e9 en tant que TASS en 1998, nous avons embauch\u00e9 neuf techniciens tha\u00eflandais qui avaient travaill\u00e9 en Arabie saoudite auparavant afin de fournir une assurance qualit\u00e9 et de former sur le terrain les premiers techniciens chinois. Ils ont su transmettre les valeurs d\u2019Abdul Latif Jameel en Arabie Saoudite\u00a0: haute qualit\u00e9, fiabilit\u00e9, la meilleure exp\u00e9rience de vente, des partenariats strat\u00e9giques sur le long terme. Ces derni\u00e8res portent, aujourd\u2019hui encore, la r\u00e9putation d\u2019Abdul Latif Jameel Chine.\r\n\r\n[caption id=\"attachment_34890\" align=\"aligncenter\" width=\"840\"]<img class=\"size-full wp-image-34890\" src=\"https:\/\/alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/> Les techniciens de Toyota \u00e0 Abdul Latif Jameel Motors Chengdu c\u00e9l\u00e8brent une nouvelle fois le prix du service client\u00e8le en 2018. Cr\u00e9dit photo : \u00a9 Abdul Latif Jameel[\/caption]\r\n\r\nR\u00e9cemment, avec la croissance des v\u00e9hicules \u00e0 \u00e9nergie nouvelle (VEN) en Chine, le march\u00e9 est devenu encore plus comp\u00e9titif, car de nombreux nouveaux fabricants de VEN sont entr\u00e9s sur le march\u00e9. Cela a exerc\u00e9 une pression suppl\u00e9mentaire sur Toyota, car elle n\u2019est pas consid\u00e9r\u00e9e comme aussi \u00e9l\u00e9gante ou high-tech que certaines des nouvelles marques de VEN chinoises, avec leurs cycles d\u2019\u00e9volution de produits toujours plus courts.\r\n<h2>Abdul Latif Jameel Motors Chine a re\u00e7u de nombreux prix et reconnaissances pour sa qualit\u00e9, son service client\u00e8le, etc., au fil des ans, comment avez-vous r\u00e9ussi\u00a0?<\/h2>\r\nD\u00e8s le tout d\u00e9but, nous avons suivi la philosophie et les valeurs d\u2019Abdul Latif Jameel\u00a0: respect de nos collaborateurs, de nos clients, de nos partenaires commerciaux et de notre communaut\u00e9, <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">am\u00e9lioration continue (kaizen)<\/a>, innovation et responsabilisation.\r\n\r\nLe respect de nos collaborateurs est l\u2019une de nos valeurs fondamentales. En tant que responsables exp\u00e9riment\u00e9s, nous ne demandons rien \u00e0 nos collaborateurs que nous ne serions pas pr\u00eats \u00e0 faire nous-m\u00eames. Par exemple, nos collaborateurs sont tenus d\u2019accueillir les clients lorsqu\u2019ils entrent sur le site. Donc chaque lundi matin \u00e0 8\u00a0h, les responsables se tiennent \u00e9galement au portail pour accueillir les collaborateurs, quelle que soit la m\u00e9t\u00e9o. En ce qui concerne le respect des clients, nous sommes fiers de respecter la philosophie \u00ab\u00a0Priorit\u00e9 au client\u00a0\u00bb d\u2019Abdul Latif Jameel. Nous encourageons nos collaborateurs \u00e0 aller plus loin pour d\u00e9passer les attentes de nos clients, afin qu\u2019ils soient non seulement satisfaits, mais aussi ravis du service et de l\u2019assistance qu\u2019ils re\u00e7oivent. En ce qui concerne le Kaizen, \u00e0 la fin de l\u2019ann\u00e9e\u00a02023, nous avions r\u00e9alis\u00e9 plus de 1\u00a0300\u00a0activit\u00e9s Kaizen \u00e0 Abdul Latif Jameel Motors Chine, impliquant plus de 4\u00a0000\u00a0unit\u00e9s temps-personne.\r\n\r\n[embed]https:\/\/youtu.be\/9Gjr_mlVEis[\/embed]\r\n\r\nJe pense que l\u2019accent mis sur le respect de nos collaborateurs, notre philosophie de la \u00ab\u00a0priorit\u00e9 au client\u00a0\u00bb et notre engagement envers l\u2019am\u00e9lioration continue sont les piliers de cette reconnaissance et des r\u00e9compenses que nous avons remport\u00e9es pour notre qualit\u00e9, notre service client\u00e8le et la fid\u00e9lit\u00e9 de nos clients. Le plus r\u00e9cent d\u2019entre eux est le prix \u00ab\u00a0<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">Outstanding Dealer Group<\/a>\u00a0\u00bb que nous avons re\u00e7u lors de la conf\u00e9rence annuelle des concessionnaires FAW-Toyota Motor Sales (FTMS) \u00e0 Chengdu, en janvier\u00a02024. Il s\u2019agit de la plus haute distinction d\u00e9cern\u00e9e par FTMS.\r\n\r\n[caption id=\"attachment_112916\" align=\"aligncenter\" width=\"1278\"]<img class=\"size-full wp-image-112916\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4\" width=\"1278\" height=\"720\" \/> De gauche \u00e0 droite : \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Mme Jing Fu, responsable g\u00e9n\u00e9rale, Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Mme Jing Gao, responsable g\u00e9n\u00e9rale, ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. &amp; Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Mme Anita Zhou, responsable g\u00e9n\u00e9rale des activit\u00e9s en Chine, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong Mme Jasmmine Wong, pr\u00e9sidente adjointe \u00e0 la mobilit\u00e9, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 M. George Wang, responsable g\u00e9n\u00e9ral national en Chine, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 M. Shijie Zhu, responsable g\u00e9n\u00e9ral, Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 M. Xinggui Wang, responsable g\u00e9n\u00e9ral, Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.[\/caption]\r\n\r\nS\u00e9lectionn\u00e9 parmi plus de 100\u00a0groupes de concessionnaires avec plus de 700\u00a0points de vente travaillant avec FTMS dans tout le pays, ce prix a r\u00e9compens\u00e9 les performances d\u2019Abdul Latif Jameel Motors Chine sur la base de diff\u00e9rents crit\u00e8res, notamment les ventes de v\u00e9hicules, de pi\u00e8ces et de services, les performances financi\u00e8res, la satisfaction et la fid\u00e9lit\u00e9 de la client\u00e8le.\r\n\r\nCela est particuli\u00e8rement gratifiant, compte tenu des conditions de march\u00e9 difficiles rencontr\u00e9es par les concessionnaires Toyota en Chine en\u00a02023. Nos collaborateurs ont relev\u00e9 le d\u00e9fi et maintenu notre engagement envers les clients. J\u2019appr\u00e9cie vraiment le courage, la sagesse et le travail acharn\u00e9 de nos collaborateurs, et j\u2019aimerais \u00e9galement remercier nos collaborateurs au si\u00e8ge social pour leurs conseils et leur soutien.\r\n<h2>Beaucoup de nos clients en Chine sont extr\u00eamement fid\u00e8les. Qu\u2019est-ce qui les fait revenir encore et encore\u00a0?<\/h2>\r\nCertains clients sont chez nous depuis plus de 20\u00a0ans. D\u2019autres ont achet\u00e9 plusieurs v\u00e9hicules chez nous. D\u2019autres nous ont recommand\u00e9 aupr\u00e8s d\u2019amis et de proches. D\u2019autres encore nous ont fourni de pr\u00e9cieuses r\u00e9troactions, que nous avons pu \u00e9tudier pour am\u00e9liorer davantage les services que nous proposons.\r\n\r\n[embed]https:\/\/youtu.be\/jIDXGkr-rz0[\/embed]\r\n\r\nNous les traitons comme nos amis, et j\u2019esp\u00e8re qu\u2019ils nous voient de la m\u00eame mani\u00e8re gr\u00e2ce \u00e0 notre philosophie de la \u00ab\u00a0priorit\u00e9 au client\u00a0\u00bb. Par exemple, les v\u00e9hicules de certains clients ont \u00e9t\u00e9 inond\u00e9s apr\u00e8s de fortes pluies. Nos collaborateurs n\u2019ont pas h\u00e9sit\u00e9 \u00e0 marcher dans l\u2019eau pour aider nos clients. Une autre fois, notre vendeur Lexus a emball\u00e9 un v\u00e9hicule et l\u2019a envoy\u00e9 chez le client, afin qu\u2019il puisse le pr\u00e9senter \u00e0 sa fille pour son anniversaire. Il y a aussi le \u00ab\u00a0Abdul Latif Jameel Caf\u00e9\u00a0\u00bb, que nous organisons chaque mois \u00e0 Chengdu. \u00c0 cette occasion, nous restons ouverts tard dans la soir\u00e9e pour permettre aux clients d\u2019apporter leur voiture chez nous apr\u00e8s le travail. Nous leur offrons un d\u00e9licieux repas chaud pr\u00e9par\u00e9 par nos chefs pendant l\u2019entretien de leur v\u00e9hicule. Notre \u00ab\u00a0caf\u00e9\u00a0\u00bb a m\u00eame \u00e9t\u00e9 reconnu sur une application de restaurants locaux pour la qualit\u00e9 de ses plats\u00a0!\r\n<h2>Dans quelle mesure est-il important pour vous d\u2019investir dans le recrutement et la fid\u00e9lisation des meilleurs collaborateurs pour poursuivre votre r\u00e9ussite en Chine\u00a0?<\/h2>\r\n<img class=\"alignright size-full wp-image-112372\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>Le succ\u00e8s d\u2019Abdul Latif Jameel Chine d\u00e9pend du d\u00e9vouement de nos collaborateurs. Chaque collaborateur est sinc\u00e8rement respect\u00e9, non seulement avec la mani\u00e8re par laquelle il est trait\u00e9, avec politesse et consid\u00e9ration amicale, mais \u00e9galement en termes de d\u00e9veloppement de carri\u00e8re au sein d\u2019Abdul Latif Jameel. Nous organisons une formation m\u00e9thodique pour les aider \u00e0 d\u00e9velopper leur carri\u00e8re. Nous dispensons \u00e9galement une formation aux nouveaux employ\u00e9s pour les aider \u00e0 cerner l\u2019esprit Abdul Latif Jameel et ce que nous attendons d\u2019eux en mati\u00e8re de comportement.\r\n\r\nCela inclut <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">les principes Jameel<\/a>, la Toyota Way et une formation pr\u00e9alable et sur le terrain sp\u00e9cifiques.\r\n\r\nNos collaborateurs re\u00e7oivent toujours des conseils et des r\u00e9troactions de leur sup\u00e9rieur hi\u00e9rarchique direct, qui agit en tant que mentor pour eux. Nos vendeurs, nos conseillers en service, nos techniciens et la direction de nos concessions re\u00e7oivent une formation professionnelle de la part des FEO et des distributeurs principaux.\r\n\r\nLorsque des postes vacants surgissent, nous essayons toujours de les promouvoir en interne, dans la mesure du possible. Toute la direction actuelle d\u2019Abdul Latif Jameel Chine s\u2019est ainsi form\u00e9e. Nos collaborateurs sont vraiment consid\u00e9r\u00e9s comme des \u00ab\u00a0membres de la famille\u00a0\u00bb, sur une base de 25\u00a0ans de respect, de confiance et de responsabilit\u00e9 r\u00e9ciproques.\r\n\r\n[embed]https:\/\/youtu.be\/otVGdS6D8pM[\/embed]\r\n<h2>En quoi le march\u00e9 chinois diff\u00e8re-t-il des march\u00e9s du Moyen-Orient ou de l\u2019Europe\u00a0?<\/h2>\r\nLa Chine est le plus grand march\u00e9 automobile au monde. Le total des ventes de voitures de tourisme a atteint 22\u00a0millions d\u2019unit\u00e9s en\u00a02023. Le march\u00e9 VEN se d\u00e9veloppe extr\u00eamement rapidement, avec des ventes atteignant 36\u00a0% de p\u00e9n\u00e9tration et une croissance de 36\u00a0% en glissement annuel en\u00a02023.\r\n\r\nLes marques chinoises, en particulier les nouvelles marques, sont tr\u00e8s puissantes dans leur offre VEN, tandis que les marques internationales existantes, en ce moment du moins, ont une offre VEN plus r\u00e9duite. La part de march\u00e9 des marques chinoises augmente donc et d\u00e9passe les marques internationales.\r\n\r\nLa Chine est un pays tr\u00e8s vaste\u00a0: 9,6\u00a0millions de kilom\u00e8tres carr\u00e9s, 1,4\u00a0milliard d\u2019habitants, 34\u00a0provinces et de nombreuses villes. Chaque province ou ville a ses propres r\u00e9glementations. Par exemple, il existe une limite au nombre d\u2019immatriculations de moteurs \u00e0 combustion interne (MCI) \u00e0 Shanghai, mais aucune limite pour les VEN. Cela a pouss\u00e9 la part de march\u00e9 des VEN \u00e0 49\u00a0% dans cette ville.\r\n<h2>Quelles difficult\u00e9s rencontrent les marques non chinoises pour r\u00e9ussir en Chine\u00a0?<\/h2>\r\nLa baisse du march\u00e9 des MCI a eu une incidence n\u00e9gative sur Toyota\/Lexus ainsi que d\u2019autres marques non chinoises, car leurs portefeuilles VEN actuels ne sont pas aussi solides. Cela a entra\u00een\u00e9 un march\u00e9 incroyablement concurrentiel et une pression \u00e0 la baisse significative sur les prix. \u00c0 court terme, les distributeurs doivent subventionner les concessionnaires pour maintenir leur r\u00e9ussite. \u00c0 plus long terme, les marques non chinoises doivent acc\u00e9l\u00e9rer le d\u00e9veloppement de leurs propositions VEN et combler l\u2019\u00e9cart sur ce march\u00e9. Par exemple, Toyota a d\u00e9j\u00e0 mis en place un centre de R&amp;D pour v\u00e9hicules \u00e9lectriques \u00e0 Changshu, ce qui devrait contribuer \u00e0 la r\u00e9ussite \u00e0 plus long terme du march\u00e9.\r\n<h2>Quelles tendances et quels d\u00e9veloppements sont \u00e0 l\u2019origine du changement sur le march\u00e9 chinois de la mobilit\u00e9\u00a0?<\/h2>\r\nLe march\u00e9 des v\u00e9hicules \u00e9lectriques hybrides rechargeables (VEHR) en Chine a augment\u00e9 de 83\u00a0% en\u00a02023, tandis que les v\u00e9hicules \u00e9lectriques (VE) ont augment\u00e9 de 21\u00a0%. Cela sugg\u00e8re qu\u2019un nombre croissant de clients pr\u00e9f\u00e8rent les VEHR aux\u00a0VE. Les voitures intelligentes et les v\u00e9hicules autonomes, qui offrent une exp\u00e9rience de conduite totalement nouvelle, deviennent \u00e9galement un argument de vente tr\u00e8s int\u00e9ressant, et je suis s\u00fbr que ce march\u00e9 conna\u00eetra \u00e9galement une croissance suppl\u00e9mentaire au cours des prochaines ann\u00e9es.\r\n<h2>Le march\u00e9 est-il pr\u00eat pour une croissance suppl\u00e9mentaire des v\u00e9hicules \u00e9lectriques, en termes d\u2019infrastructure ou de soutien gouvernemental, par exemple\u00a0?<\/h2>\r\nLe gouvernement chinois a pris beaucoup d\u2019initiatives pour soutenir les VEN en termes de subventions et d\u2019infrastructures, comme celle des points de recharge. Cependant, les subventions en esp\u00e8ces pour les VEN ont pris fin en\u00a02023 et la d\u00e9duction de l\u2019imp\u00f4t sur les achats diminuera \u00e0 partir de\u00a02023 et s\u2019arr\u00eatera compl\u00e8tement d\u2019ici\u00a02027.\r\n\r\nC\u2019est maintenant la pr\u00e9f\u00e9rence des clients qui entra\u00eene la progression des VEN plut\u00f4t que le soutien du gouvernement. Tant que l\u2019exp\u00e9rience client avec les VEN reste excellente, en particulier gr\u00e2ce aux fonctions intelligentes, ils ne reviendront jamais aux MCI. Les VNE continueront de cro\u00eetre, et les VEHR augmenteront plus rapidement que les VE, car l\u2019autonomie des VEHR n\u2019est plus une source d\u2019inqui\u00e9tude.\r\n<h2>Quels sont vos projets de croissance future pour Abdul Latif Jameel Motors\u00a0?<\/h2>\r\nNous sommes pr\u00eats \u00e0 poursuivre notre croissance\u00a0! Forts de 25\u00a0ans d\u2019exp\u00e9rience en Chine, de la solide r\u00e9putation qu\u2019Abdul Latif Jameel Chine a gagn\u00e9e au cours de cette p\u00e9riode, de la confiance de plus de 270\u00a0000\u00a0clients (un chiffre en augmentation\u00a0!) et d\u2019une \u00e9quipe chinoise professionnelle, d\u00e9vou\u00e9e et loyale, nous sommes impatients de poursuivre notre partenariat avec Toyota et Lexus, alors que nous explorons de nouvelles opportunit\u00e9s commerciales et nous effor\u00e7ons de poursuivre notre r\u00e9ussite pour les 25\u00a0prochaines ann\u00e9es.\r\n<h2>Qu\u2019est-ce que l\u2019avenir r\u00e9serve au march\u00e9 automobile en Chine\u00a0?<\/h2>\r\nLe total des ventes de v\u00e9hicules a d\u00e9pass\u00e9 30\u00a0millions d\u2019unit\u00e9s (dont 5,2\u00a0millions d\u2019exportations) en\u00a02023. Les march\u00e9s nationaux et \u00e9trangers ont une marge de croissance suppl\u00e9mentaire. Certains experts pr\u00e9voient la vente de 40\u00a0millions d\u2019unit\u00e9s dans un avenir proche.\r\n\r\nDans le m\u00eame temps, nous nous attendons \u00e0 voir une nouvelle consolidation du march\u00e9. Il existe environ 90\u00a0marques chinoises sur le march\u00e9 VEN et la concurrence est f\u00e9roce. Wima et Skyline ont fait faillite l\u2019ann\u00e9e derni\u00e8re, par exemple, tandis que Hiphi a arr\u00eat\u00e9 la production et les ventes d\u00e9but\u00a02023. D\u2019autres suivront et seules les marques les plus fortes survivront \u00e0 plus long terme.\r\n\r\nPour Abdul Latif Jameel, notre partenariat avec des marques chinoises en dehors de la Chine a d\u00e9j\u00e0 commenc\u00e9 avec la nomination de <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Maroc<\/a> en tant que distributeur de <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (une marque SAIC), Jameel Motors Egypt en tant que distributeur de <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> et \u00e9galement avec <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a> en Turquie. L\u2019avenir semble donc tr\u00e8s prometteur."],"_content":[""],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_oembed_2b5e45494ca97285806962d849fc2646":["<iframe title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_2b5e45494ca97285806962d849fc2646":["1778567386"],"_oembed_b76040f748bc334fe1290596ebec3c31":["<iframe title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_b76040f748bc334fe1290596ebec3c31":["1778567386"],"_oembed_e448258c5bb9430ba85f16f6581c5cec":["<iframe title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_e448258c5bb9430ba85f16f6581c5cec":["1778567386"],"_oembed_f4f725eef8dfe442d516904453d96bb0":["<iframe title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_f4f725eef8dfe442d516904453d96bb0":["1778567386"],"_oembed_83bd08b4bfc7e515e5d70eaf37fdeed6":["<iframe title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_83bd08b4bfc7e515e5d70eaf37fdeed6":["1778567386"],"_edit_last":["22"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["1"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/perspectives\/16450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/media\/16442"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/fr\/wp-json\/wp\/v2\/media?parent=16450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}