{"id":16454,"date":"2024-04-22T00:00:00","date_gmt":"2024-04-22T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/avanzamos-a-toda-maquina-en-china\/"},"modified":"2026-05-12T14:05:40","modified_gmt":"2026-05-12T14:05:40","slug":"avanzamos-a-toda-maquina-en-china","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/perspectives\/avanzamos-a-toda-maquina-en-china\/","title":{"rendered":"Avanzamos a toda m\u00e1quina en China"},"content":{"rendered":"<h4>Recently, we marked the 25<sup>th<\/sup> anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116214\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/><\/p>\n<p>We caught up with <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George (\u738b\u6052) Wang<\/a>, Country General Manager, Abdul Latif Jameel China, to discuss the business\u2019s growth, the state of the China\u2019s automotive market and his ambitions for the future.<\/p>\n<h2>Can you provide a brief background of Abdul Latif Jameel Motors in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-116200 alignright\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"463\" height=\"241\" \/>It is common to see foreign automotive businesses in China these days, but it did not used to be the case. \u00a0Abdul Latif Jameel was a pioneer when it first launched in China 25 years ago.<\/p>\n<p>The original plan was to setup a Toyota Authorized Service Station (TASS) to provide aftersales service for Chinese Toyota customers, as we had already been doing for many years in markets like Saudi Arabia.\u00a0 The first Abdul Latif Jameel TASS in China officially opened in Chengdu on November 11, 1998, the second in Qingdao in 2000, and the third in Wuhan in 2002.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-116207\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/><\/p>\n<p>In 2002, Toyota Motor Corporation (TMC) and First Auto Works (FAW Group) signed a significant agreement in Beijing at the Great Hall of the People, to establish a strategic and long-term cooperative relationship.\u00a0 In 2003 they formed a 50:50 joint venture, FAW-Toyota Marketing and Sales, or \u2018FTMS\u2019, to step up the distribution and sale of Toyota passenger car sales in China.\u00a0 Abdul Latif Jameel China saw the opportunity to support Toyota\u2019s investment in the market by expanding its own operations and turning the three TASS sites into \u20184S\u2019 Toyota dealerships, covering <strong>s<\/strong>ales, <strong>s<\/strong>ervice, <strong>s<\/strong>pare parts, and survey, to cater to the growing number of Toyota owners in China.<\/p>\n<p>This was at a time when China\u2019s automotive market was really beginning to take off as more and more models entered the market.\u00a0 Tapping into this exciting growth over the past 25 years, Abdul Latif Jameel China has developed three more FTMS dealerships in Leshan, Yinchuan and Lanzhou, plus a Lexus dealership in Wuhan and another dealership in Chengdu (with Toyota\u2019s other JV partner GTMC). \u00a0It now operates in eight locations across four provinces.<\/p>\n<p><iframe loading=\"lazy\" title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>What has been Abdul Latif Jameel\u2019s strategy in China?<\/h2>\n<p>There are different ways to develop dealerships. \u00a0Our current strategy has so far been to go with Toyota\/Lexus only. \u00a0Abdul Latif Jameel Motors China has, in the past, declined invitations from other brands like Buick and Volkswagen in order to retain our deep relationship, award-winning focus, and mutual respect with Toyota. \u00a0TMC only chooses trusted investors to support its network expansion.\u00a0 Abdul Latif Jameel Motors China\u2019s outstanding performance over the past 25 years puts us in a strong position to maintain its partnership with TMC as it continues to grow in the market.<\/p>\n<h2>When did you first join Abdul Latif Jameel?<\/h2>\n<p>I joined Abdul Latif Jameel as a management trainee in Saudi Arabia in 1995.\u00a0 I only knew a little about the business at that time. \u00a0Abdul Latif Jameel was already well known in the MENAT region, but not so much elsewhere.\u00a0 Our Chairman, <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a>, KBE, could foresee the potential in China, however, and was already planning to invest there.\u00a0 As a result, the businesses were actively recruiting management trainees from China.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I had recently completed an important R&amp;D project as a project leader in China\u2019s Eighth National Five-Year Plan.\u00a0 As a result of this project and its exposure, I had the opportunity to visit the USA in 1992. \u00a0I was surprised with the diversity and volume of cars on the road and immediately realized the huge potential for the expansion of the private vehicle market in China. \u00a0I was already planning to study an MBA abroad as the next stage of my career development, so the Abdul Latif Jameel opportunity was perfect for me.\u00a0 It gave me the chance to study business management abroad while also launching a career in the automotive industry in China.<\/p>\n<h2>What is the position of Abdul Latif Jameel Motors and Toyota in the Chinese market today?\u00a0 How has this evolved over the years?<\/h2>\n<p>When Abdul Latif Jameel China started as a TASS in 1998, we hired nine Thai technicians who had previously worked in Abdul Latif Jameel Motors Saudi Arabia to provide quality assurance and deliver on-the-job-training for the first Chinese technicians.\u00a0 The values they brought with them from Abdul Latif Jameel in Saudi Arabia \u2013 high quality, reliability, \u2018best-in-town\u2019, long-term strategic partners \u2013 are still the values that underpin the reputation of Abdul Latif Jameel China today.<\/p>\n<div id=\"attachment_19113\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19113\" class=\"size-full wp-image-19113\" src=\"https:\/\/media.alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/><p id=\"caption-attachment-19113\" class=\"wp-caption-text\">Toyota technicians in Abdul Latif Jameel Motors Chengdu, celebrate yet another customer service award n 2018. Photo Credit: \u00a9 Abdul Latif Jameel<\/p><\/div>\n<p>Recently, with the growth of new energy vehicles (NEVs) in China, the market has become even more competitive as many new NEV manufacturers have entered the market. \u00a0This has placed additional pressure on Toyota as it is not seen as being as stylish or high-tech as some of the newer domestic Chinese NEV brands, with their ever-shorter product evolution cycles.<\/p>\n<h2>Abdul Latif Jameel Motors China has received numerous awards and recognition for quality, customer service, etc., over the years, how have you achieved this?<\/h2>\n<p>From very beginning, we followed Abdul Latif Jameel\u2019s philosophy and values: respect for our Associates, customers, business partners, and community; <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">continuous improvement (kaizen)<\/a>; innovation; and empowerment.<\/p>\n<p>Respect for our Associates is one of our fundamental values.\u00a0 As senior management, we don\u2019t ask anything of our Associates that we are not prepared to do ourselves.\u00a0 For example, Associates are required to greet customers when they enter the site, so every Monday morning at 8 am management also stand at the gate to greet Associates, whatever the weather.\u00a0 In terms of respecting customers, we are proud to uphold Abdul Latif Jameel\u2019s \u2018guest first\u2019 philosophy.\u00a0 We encourage our Associates to go the extra mile to exceed our customers\u2019 expectations, so they are not only satisfied, but also delighted with the service and support they receive.\u00a0 As far as kaizen is concerned, by the end of 2023 we had completed more than 1,300 kaizen activities in Abdul Latif Jameel Motors China, involving more than 4,000person-times.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I think this focus on respect for our Associates, our \u2018guest first\u2019 philosophy and our commitment to continuous improvement are the foundations of the recognition and awards we have won for quality, customer service and customer loyalty.\u00a0 The most recent of these was the \u2018<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">Outstanding Dealer Group\u2019<\/a> award we received at the FAW-Toyota Motor Sales (FTMS) annual dealer conference in Chengdu, in January 2024.\u00a0 This is the highest accolade given by FTMS.<\/p>\n<div id=\"attachment_112929\" style=\"width: 1254px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-112929\" class=\"size-full wp-image-112929\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-2.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4 (2)\" width=\"1244\" height=\"727\" \/><p id=\"caption-attachment-112929\" class=\"wp-caption-text\">From left to right: \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Ms. Jing Fu, General Manager, Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Ms. Jing Gao, General Manager, ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. &amp; Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Ms. Anita Zhou, Operations General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong Ms. Jasmmine Wong, Vice President, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Mr. George Wang, Country General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Mr. Shijie Zhu, General Manager, Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Mr. Xinggui Wang, General Manager, Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.<\/p><\/div>\n<p>Selected from more than 100 dealer groups with over 700 dealership outlets working with FTMS around the country, the award recognized Abdul Latif Jameel Motors China\u2019s performance across a range of criteria, including vehicle, parts and service sales, financial performance, customer satisfaction and loyalty.<\/p>\n<p>This is especially gratifying, given the difficult market conditions experienced by Toyota dealers in China in 2023.\u00a0 Our Associates rose to the challenge and maintained our commitment to customers. I really appreciate our Associates\u2019 courage, wisdom, and hard work, and would like to also thank our Associates at HQ, for their guidance and support.<\/p>\n<h2>Many of our customers in China are extremely loyal.\u00a0 What makes them come back time and time again?<\/h2>\n<p>Some customers have been with us for more than 20 years; some have bought multiple vehicles from us; some have referred friends and relatives; and some have provided valuable feedback we\u2019ve been able to implement to improve our service levels even more.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>We treat them as our friends, and I hope they see us the same way thanks to our \u2018guest first\u2019 ethos.\u00a0 For example, after heavy rain, some customers\u2019 vehicles were flooded.\u00a0 Our Associates didn\u2019t hesitate to walk into the water to help the customers.\u00a0 On another occasion, our Lexus salesperson wrapped up a vehicle and sent it to the home of the customer, so they could present it to their daughter as a birthday gift.\u00a0 Or there is the \u2018Abdul Latif Jameel Caf\u00e9\u2019 that we host every month in Chengdu.\u00a0 This is when we stay open late into the evening to allow customers to bring their cars to us after they have finished work.\u00a0 As well as servicing their car while they are here, we give them a delicious hot meal cooked by our chefs.\u00a0 Our \u2018caf\u00e9\u2019 was even highlighted on a local restaurant app for the quality of the food!<\/p>\n<h2>How important is it for you to invest in recruiting and retaining the best people to continue your success in China?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-112369\" src=\"https:\/\/media.alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>The success of Abdul Latif Jameel China depends on the dedication of our Associates.\u00a0 Every associate is fully respected, not only in terms of they are treated \u2013 with respect, friendliness consideration \u2013 but also in terms of their career development within Abdul Latif Jameel.\u00a0 We arrange systematic training to help them develop their careers and we provide new employee training to help them get to know the Abdul Latif Jameel way and how we expect them to behave.<\/p>\n<p>This includes <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">The Jameel Principles<\/a>, The Toyota Way and specific pre-job and on the job training.<\/p>\n<p>Associates always receive guidance and feedback from their direct line manager, who acts as their mentor.\u00a0 Salespeople, service advisors, technicians and dealership management receive professional training from the OEM and primary distributors.<\/p>\n<p>When vacancies arise, we always try and promote from within where possible.\u00a0 All the current management at Abdul Latif Jameel China have developed in this way.\u00a0 Our Associates really are considered \u2018family\u2019, based on 25 years of mutual respect, trust and responsibility.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>How does the Chinese market differ from markets in the Middle East or Europe?<\/h2>\n<p>China is the biggest car market in the world and total passenger car sales reached 22 million units in 2023.\u00a0 The NEV market is developing extremely fast, with sales reaching 36% penetration and 36% year-on-year growth in 2023.<\/p>\n<p>Chinese brands \u2013 especially new brands \u2013 are very strong in their NEV offer, while legacy international brands, at the moment at least, have a weaker NEV proposition, so the market share of Chinese brands is increasing and overtaking international brands.<\/p>\n<p>China is a huge country, with 9.6 million square km and a 1.4 billion population across 34 provincial-level provinces and numerous cities.\u00a0 Each province or city has its own regulations, for example, there is a limit on the number of internal combustion engine (ICE) registrations in Shanghai, but no limit for NEVs, which has helped to drive NEVs to a 49% market share in the city.<\/p>\n<h2>How hard is it for non-Chinese brands to be successful in China?<\/h2>\n<p>Toyota\/Lexus along with other non-Chinese brands have been negatively affected by the shrinking ICE market because their current NEV portfolios are currently not as strong.\u00a0 This has led to an incredibly competitive market and significant downwards pressure on prices.\u00a0 In the short term, distributors need to subsidize dealers to maintain their success.\u00a0 In the longer term, non-Chinese brands must speed up the development of their NEV propositions and close the gap in this market.\u00a0 Toyota has already set up an electric vehicle R&amp;D Centre in Changshu, for example, which should help deliver longer term success in the market.<\/p>\n<h2>What trends and developments are driving change in the Chinese mobility market?<\/h2>\n<p>The plug-in hybrid electric vehicles (PHEV) market in China expanded by 83% in 2023, while electric vehicles (EVs) grew by 21%.\u00a0 This suggests that an increasing number of customers are preferring PHEVs to EVs. \u00a0Smart cars and autonomous vehicles, which bring a totally new driving experience, are also becoming a very hot selling point, and I\u2019m sure this market will also experience further growth over the coming years.<\/p>\n<h2>Is the market ready for further growth in electric vehicles, in terms of infrastructure or government support, for example?<\/h2>\n<p>The Chinese government has done a lot to support NEVs in terms of both subsidies and infrastructure, such as charging points. \u00a0However, cash subsidies for NEVs came to an end in 2023 and purchase tax deduction will decrease from 2023, completely stopping by 2027.<\/p>\n<p>Instead, the momentum behind NEVs has shifted from government support to customer preference.\u00a0 As long as the superior customer experience with NEVs continues, especially with features like intelligent functions, they will never come back to ICE.\u00a0 NEVs will continue to grow, and PHEVs will grow faster than EVs because there is no range anxiety with a PHEV.<\/p>\n<h2>What are you plans for further growth of Abdul Latif Jameel Motors?<\/h2>\n<p>We are ready for further growth!\u00a0 With 25 years\u2019 experience in China, the strong reputation Abdul Latif Jameel China has earned over that time, the trust of more than 270,000 customers (and growing!), and a professional, dedicated, and loyal Chinese team, we look forward to continuing our partnership with Toyota and Lexus, as we explore new business opportunities and strive for an even better next 25 years.<\/p>\n<h2>What does the future hold for the automotive market in China?<\/h2>\n<p>Total vehicle sales exceeded 30 million units (including 5.2 million export) in 2023. \u00a0Both domestic and foreign markets have room for further growth.\u00a0 Some experts forecast sales of 40 million units in the near future.<\/p>\n<p>At the same time, we expect to see further consolidation in the market.\u00a0 There are roughly 90 Chinese brands in the NEV market and competition is fierce.\u00a0 Wima and Skyline went bankrupt last year, for example, while Hiphi stopped production and sales at the beginning of 2023. \u00a0More will follow and only the strongest brands will survive for the longer term.<\/p>\n<p>For Abdul Latif Jameel, our partnership with Chinese brands outside China has already begun with the appointment of <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Morocco<\/a> as the distributor for <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (a SAIC brand), Jameel Motors Egypt as the distributor for <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> and also with <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a> in T\u00fcrkiye \u2013 so the future looks very bright.<\/p>\n","protected":false},"featured_media":16442,"menu_order":0,"template":"","class_list":["post-16454","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avanzamos a toda m\u00e1quina en China - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avanzamos a toda m\u00e1quina en China - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Recently, we marked the 25th anniversary of Abdul Latif Jameel\u2019s entry into the Chinese automotive market. \u00a0During that time, Abdul Latif Jameel Motors China has established an exceptional reputation for quality, reliability and customer service. 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title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_5c44b8d867bcaa13395790f6fdf9ef71":["1773675798"],"content":["<h4>Recientemente, hemos celebrado el 25\u00ba aniversario de la entrada de Abdul Latif Jameel en el mercado chino de automoci\u00f3n. Durante ese tiempo, Abdul Latif Jameel Motors China se ha labrado una reputaci\u00f3n excepcional gracias a su calidad, fiabilidad y servicio al cliente.<\/h4>\r\n<img class=\"aligncenter size-full wp-image-116219\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-25.jpg\" alt=\"\" width=\"1369\" height=\"420\" \/>\r\n\r\nNos reunimos con <a href=\"https:\/\/alj.com\/en\/our-people\/wang-heng-george\/\">George Wang<\/a><u> (<\/u><u>\u738b\u6052<\/u><u>)<\/u>, director general nacional de Abdul Latif Jameel China, para hablar sobre el crecimiento de la empresa, el estado del mercado de automoci\u00f3n chino y sus ambiciones para el futuro.\r\n<h2>\u00bfPodr\u00eda resumirnos brevemente el contexto de Abdul Latif Jameel Motors en China?<\/h2>\r\n<img class=\"alignright wp-image-116205\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/George-Wang-3-300x156.png\" alt=\"\" width=\"508\" height=\"264\" \/>Hoy en d\u00eda es com\u00fan ver negocios de automoci\u00f3n extranjeros en China, pero antes no era as\u00ed. Cuando lleg\u00f3 a China hace 25\u00a0a\u00f1os, Abdul Latif Jameel fue pionero.\r\n\r\nEl plan original era establecer una estaci\u00f3n de servicio autorizada de Toyota (Toyota Authorized Service Station, TASS) para brindar servicio posventa a los clientes chinos de Toyota, como ya llev\u00e1bamos haciendo durante muchos a\u00f1os en mercados como Arabia Saud\u00ed. La primera TASS de Abdul Latif Jameel en China abri\u00f3 oficialmente en Chengd\u00fa el 11 de noviembre de 1998, la segunda, en Qingdao en el 2000 y la tercera, en Wuhan en el 2002.\r\n\r\n<img class=\"alignright size-medium wp-image-116212\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/04\/ALJ-China-Map-300x255.jpg\" alt=\"\" width=\"300\" height=\"255\" \/>En 2002, Toyota Motor Corporation (TMC) y First Auto Works (FAW Group) firmaron un importante acuerdo en el Gran Sal\u00f3n del Pueblo de Pek\u00edn para establecer una relaci\u00f3n de cooperaci\u00f3n estrat\u00e9gica y a largo plazo. En 2003, formaron una agrupaci\u00f3n empresarial a partes iguales, FAW-Toyota Marketing and Sales, o \u201cFTMS\u201d, para aumentar la distribuci\u00f3n y venta de veh\u00edculos de pasajeros Toyota en China. Abdul Latif Jameel China vio la oportunidad de apoyar la inversi\u00f3n de Toyota en el mercado expandiendo sus propias operaciones y convirtiendo las tres estaciones de servicio autorizadas en concesionarios Toyota \u201c4S\u201d, que abarcan las \u00e1reas de ventas (<strong>S<\/strong>ales), servicio (<strong>S<\/strong>ervice), repuestos (<strong>S<\/strong>pare parts) y encuestas (<strong>S<\/strong>urvey), para atender al creciente n\u00famero de propietarios de Toyota en China.\r\n\r\nEn este momento, el mercado de automoci\u00f3n chino empezaba a despegar y cada vez entraban m\u00e1s modelos. Aprovechando este emocionante crecimiento, en los \u00faltimos 25\u00a0a\u00f1os Abdul Latif Jameel China ha desarrollado otros tres concesionarios FTMS en Leshan, Yinchuan y Lanzhou, adem\u00e1s de un concesionario Lexus en Wuhan y otro en Chengd\u00fa (con GTMC, otro socio comercial de Toyota). Actualmente opera en ocho ubicaciones en cuatro provincias.\r\n\r\n[embed]https:\/\/youtu.be\/7p0gUt_iO1U[\/embed]\r\n<h2>\u00bfCu\u00e1l ha sido la estrategia de Abdul Latif Jameel en China?<\/h2>\r\nHay diferentes formas de desarrollar concesionarios. Hasta ahora, nuestra estrategia se ha limitado solamente a Toyota\/Lexus. En el pasado, Abdul Latif Jameel Motors China ha rechazado invitaciones de otras marcas, como Buick y Volkswagen, con el fin de mantener nuestra estrecha relaci\u00f3n, nuestro enfoque galardonado y el respeto mutuo con Toyota. TMC solo elige inversores de confianza para apoyar la expansi\u00f3n de su red. El excelente rendimiento de Abdul Latif Jameel Motors China durante los \u00faltimos 25\u00a0a\u00f1os nos sit\u00faa en una posici\u00f3n s\u00f3lida para mantener nuestra asociaci\u00f3n con TMC a medida que sigue creciendo en el mercado.\r\n<h2>\u00bfCu\u00e1ndo se uni\u00f3 a Abdul Latif Jameel?<\/h2>\r\nMe incorpor\u00e9 a Abdul Latif Jameel como aprendiz de gesti\u00f3n en Arabia Saud\u00ed en 1995. En aquel momento sab\u00eda muy poco del negocio. Abdul Latif Jameel ya era muy conocida en la regi\u00f3n MENAT, pero no tanto en otros lugares. Sin embargo, nuestro presidente, <a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a><u>, <\/u><a href=\"https:\/\/alj.com\/en\/our-people\/mohammed-abdul-latif-jameel\/\">KBE<\/a>\u00a0(Caballero del Imperio Brit\u00e1nico), era consciente del potencial de China y ya ten\u00eda previsto invertir all\u00ed. En consecuencia, las empresas estaban contratando activamente aprendices de gesti\u00f3n de China.\r\n\r\n[embed]https:\/\/youtu.be\/yyycd2TVxC0[\/embed]\r\n\r\nPoco antes de incorporarme a la empresa, hab\u00eda sido el l\u00edder de un importante proyecto de I+D en el octavo plan quinquenal nacional de China. Como resultado de este proyecto y su exposici\u00f3n, en 1992 tuve la oportunidad de visitar los EE.\u00a0UU. Me sorprendi\u00f3 la diversidad y el volumen de coches que hab\u00eda en la carretera e inmediatamente me di cuenta del enorme potencial de expansi\u00f3n del mercado de veh\u00edculos privados en China. Ya ten\u00eda previsto estudiar un MBA en el extranjero como la siguiente etapa de mi desarrollo profesional, as\u00ed que la oportunidad de Abdul Latif Jameel fue perfecta. Me permiti\u00f3 estudiar gesti\u00f3n empresarial en el extranjero y, al mismo tiempo, emprender una carrera en la industria de la automoci\u00f3n en China.\r\n<h2>\u00bfEn qu\u00e9 posici\u00f3n se encuentra actualmente Abdul Latif Jameel Motors y Toyota en el mercado chino? \u00bfC\u00f3mo ha evolucionado a lo largo de los a\u00f1os?<\/h2>\r\nCuando en 1998 Abdul Latif Jameel China comenz\u00f3 como una estaci\u00f3n de servicio autorizada de Toyota, contratamos a nueve t\u00e9cnicos tailandeses que hab\u00edan trabajado anteriormente en Abdul Latif Jameel Motors Arabia Saud\u00ed para que garantizaran la calidad e impartieran formaci\u00f3n pr\u00e1ctica a los primeros t\u00e9cnicos chinos. Los valores que trajeron de Abdul Latif Jameel en Arabia Saud\u00ed (alta calidad, fiabilidad, excelencia y asociaci\u00f3n estrat\u00e9gica a largo plazo) siguen siendo los que sustentan la reputaci\u00f3n de Abdul Latif Jameel China en la actualidad.\r\n\r\n[caption id=\"attachment_34892\" align=\"aligncenter\" width=\"840\"]<img class=\"size-full wp-image-34892\" src=\"https:\/\/alj.com\/app\/uploads\/2018\/06\/AbdulLatifJameelMotorsinChinarecognizedasmarketleader.jpg\" alt=\"\" width=\"840\" height=\"440\" \/> Los t\u00e9cnicos de Toyota en Abdul Latif Jameel Motors Chengd\u00fa celebran otro premio al servicio al cliente en 2018. Cr\u00e9dito de la fotograf\u00eda: \u00a9 Abdul Latif Jameel[\/caption]\r\n\r\nRecientemente, con el crecimiento de los veh\u00edculos de nuevas energ\u00edas (New Energy Vehicles, NEV) en China, el mercado se ha vuelto a\u00fan m\u00e1s competitivo, ya que han entrado en el mercado muchos fabricantes de NEV nuevos. Esto ha ejercido una presi\u00f3n adicional sobre Toyota, que no se considera tan sofisticada o altamente tecnol\u00f3gica como algunas de las nuevas marcas de NEV chinas, cuyos ciclos de producci\u00f3n son cada vez m\u00e1s cortos.\r\n<h2>A lo largo de los a\u00f1os, Abdul Latif Jameel Motors China ha recibido numerosos premios y reconocimientos por su calidad, su servicio al cliente, etc., \u00bfc\u00f3mo lo ha logrado?<\/h2>\r\nDesde el principio seguimos la filosof\u00eda y los valores de Abdul Latif Jameel: respeto por nuestros empleados, clientes, socios comerciales y comunidad, <a href=\"https:\/\/alj.com\/en\/perspective\/a-philosophy-for-better-business-and-a-better-life\/\">mejora continua (kaizen)<\/a>, innovaci\u00f3n y empoderamiento.\r\n\r\nEl respeto por nuestros empleados es uno de nuestros valores fundamentales. Los altos cargos de gerencia no les pedimos a nuestros empleados nada que no estemos preparados para hacer nosotros mismos. Por ejemplo, los empleados deben saludar a los clientes cuando entran al concesionario, as\u00ed que cada lunes a las ocho de la ma\u00f1ana, sin excepci\u00f3n, los gerentes esperamos en la puerta para saludar a los empleados. En t\u00e9rminos de respeto a los clientes, estamos orgullosos de mantener la filosof\u00eda de Abdul Latif Jameel de \u201cel cliente ante todo\u201d. Alentamos a nuestros empleados a esforzarse para superar las expectativas de nuestros clientes, para que no solo est\u00e9n satisfechos, sino encantados con el servicio y el apoyo que reciben. En lo que respecta a la mejora continua, a finales de 2023 Abdul Latif Jameel Motors China hab\u00eda completado m\u00e1s de 1300\u00a0actividades de kaizen, en las que han participado m\u00e1s de 4000\u00a0personas.\r\n\r\n[embed]https:\/\/youtu.be\/9Gjr_mlVEis[\/embed]\r\n\r\nCreo que este enfoque en el respeto por nuestros empleados, nuestra filosof\u00eda de \u201cel cliente ante todo\u201d y nuestro compromiso con la mejora continua son los cimientos del reconocimiento y los premios por la calidad, el servicio al cliente y la fidelidad que hemos ganado. El m\u00e1s reciente ha sido el premio \u201c<a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-motors-china-recognized-by-toyota-with-prestigious-2023-award-outstanding-dealer-group\/\">Outstanding Dealer Group<\/a>\u201d que recibimos en enero de 2024 en la conferencia anual de concesionarios de FAW-Toyota Motor Sales (FTMS) celebrada en Chengd\u00fa. Este es el mayor galard\u00f3n otorgado por FTMS.\r\n\r\n[caption id=\"attachment_112934\" align=\"aligncenter\" width=\"1244\"]<img class=\"size-full wp-image-112934\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-2.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4 (2)\" width=\"1244\" height=\"727\" \/> De izquierda a derecha: \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 D.\u00aa Jing Fu, directora general de Yinchuan ALJ Toyota Automobile Sales &amp; Service Co., Ltd., \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 D.\u00aa Jing Gao, directora general de ALJ (Wuhan) Toyota Automobile Sales &amp; Service Co., Ltd. y Wuhan ALJ Lexus Automobile Sales &amp; Service Co., Ltd., \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd D.\u00aa Anita Zhou, directora general de operaciones para China de Abdul Latif Jameel Motors, \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Jasmmine Wong D.\u00aa Jasmmine Wong, vicepresidenta de Movilidad de Abdul Latif Jameel, \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 D. George Wang, director general nacional para China de Abdul Latif Jameel Motors, \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 D. Shijie Zhu, director general de Anlijie (Qingdao) Toyota Automobile Sales &amp; Service Co., Ltd., \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 D. Xinggui Wang, director general de Leshan ALJ Toyota Automobile Sales &amp; Service Co., Ltd.[\/caption]\r\n\r\nSeleccionado entre m\u00e1s de 100\u00a0grupos de distribuidores con m\u00e1s de 700\u00a0concesionarios que trabajan con FTMS en todo el pa\u00eds, el premio reconoce el rendimiento de Abdul Latif Jameel Motors China en una gama de criterios que incluyen ventas de veh\u00edculos, piezas de repuesto y servicios, resultados financieros, satisfacci\u00f3n del cliente y fidelidad.\r\n\r\nSe trata de un reconocimiento especialmente gratificante, dadas las dif\u00edciles condiciones del mercado que afrontaron los concesionarios Toyota en China en 2023. Nuestros empleados superaron el desaf\u00edo y mantuvieron nuestro compromiso con los clientes. Agradezco realmente el valor, la sabidur\u00eda y el trabajo duro de nuestros empleados, y tambi\u00e9n me gustar\u00eda dar las gracias a los empleados de la sede central por su orientaci\u00f3n y apoyo.\r\n<h2>Muchos de nuestros clientes en China son extremadamente fieles. \u00bfQu\u00e9 hace que vuelvan una y otra vez?<\/h2>\r\nAlgunos clientes llevan con nosotros m\u00e1s de 20\u00a0a\u00f1os, algunos nos han comprado varios veh\u00edculos, algunos nos han recomendado a amigos y familiares y algunos nos han proporcionado comentarios valiosos que hemos podido implementar para mejorar a\u00fan m\u00e1s nuestro servicio.\r\n\r\n[embed]https:\/\/youtu.be\/jIDXGkr-rz0[\/embed]\r\n\r\nLos tratamos como amigos y espero que nos vean de la misma manera gracias a nuestra filosof\u00eda de \u201cel cliente ante todo\u201d. Por ejemplo, hubo una ocasi\u00f3n en que despu\u00e9s de unas lluvias intensas, los veh\u00edculos de algunos clientes quedaron inundados. Nuestros empleados no dudaron en entrar al agua para ayudar a estos clientes. En otra ocasi\u00f3n, nuestro vendedor de Lexus envolvi\u00f3 un veh\u00edculo y lo envi\u00f3 a la casa de un cliente para que pudiera present\u00e1rselo a su hija como regalo de cumplea\u00f1os. Por otro lado, tambi\u00e9n tenemos el \u201cAbdul Latif Jameel Caf\u00e9\u201d, que organizamos cada mes en Chengd\u00fa. Este d\u00eda permanecemos abiertos hasta \u00faltima hora de la tarde para permitir que los clientes nos traigan sus coches al salir del trabajo. Adem\u00e1s de prestar servicio a sus veh\u00edculos, durante su visita pueden disfrutar de una deliciosa comida caliente preparada por nuestros chefs. \u00a1Incluso una aplicaci\u00f3n de restaurantes local destac\u00f3 la calidad de la comida de nuestro caf\u00e9!\r\n<h2>\u00bfQu\u00e9 importancia tiene para usted invertir en seleccionar y retener a los mejores profesionales para continuar con su \u00e9xito en China?<\/h2>\r\n<img class=\"alignright size-full wp-image-112374\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Picture6.jpg\" alt=\"The Toyota Way\" width=\"202\" height=\"202\" \/>El \u00e9xito de Abdul Latif Jameel China depende de la dedicaci\u00f3n de nuestros empleados. Respetamos plenamente a todos los empleados, no solo trat\u00e1ndoles con respeto, consideraci\u00f3n y amabilidad, sino tambi\u00e9n preocup\u00e1ndonos por su desarrollo profesional dentro de Abdul Latif Jameel. Organizamos una formaci\u00f3n sistem\u00e1tica para ayudarles a desarrollar sus carreras profesionales y proporcionamos formaci\u00f3n para ayudar a que los nuevos empleados conozcan el <em>modus operandi<\/em> de Abdul Latif Jameel y c\u00f3mo esperamos que se comporten.\r\n\r\nEsto incluye <a href=\"https:\/\/alj.com\/en\/perspective\/principles-of-success-how-the-jameel-principles-aim-to-enhance-corporate-culture\/\">los Principios Jameel<\/a>, los principios corporativos Toyota Way, as\u00ed como formaci\u00f3n espec\u00edfica previa y en el puesto de trabajo.\r\n\r\nLos empleados siempre reciben orientaci\u00f3n y comentarios de su gerente directo, que act\u00faa como su mentor. Los vendedores, los asesores de servicio, los t\u00e9cnicos y los gerentes de concesionarios reciben formaci\u00f3n profesional de los OEM y los distribuidores principales.\r\n\r\nCuando surgen vacantes, siempre que sea posible, intentamos cubrirlas desde dentro. Todos los gerentes actuales de Abdul Latif Jameel China han avanzado de esta manera. Tras 25\u00a0a\u00f1os de respeto mutuo, confianza y responsabilidad, nuestros empleados realmente se consideran una \u201cfamilia\u201d.\r\n\r\n[embed]https:\/\/youtu.be\/otVGdS6D8pM[\/embed]\r\n<h2>\u00bfEn qu\u00e9 se diferencia el mercado chino de los mercados de Oriente Medio o Europa?<\/h2>\r\nChina es el mayor mercado de coches del mundo y, en 2023, las ventas totales de veh\u00edculos de pasajeros alcanzaron los 22\u00a0millones de unidades. El mercado de NEV se est\u00e1 desarrollando extremadamente r\u00e1pido, con ventas que alcanzaron una penetraci\u00f3n en el mercado y un crecimiento interanual del 36\u00a0% en 2023.\r\n\r\nLa oferta de NEV de las marcas chinas, especialmente las nuevas, es muy fuerte. De momento, la propuesta de NEV de las marcas internacionales tradicionales es m\u00e1s d\u00e9bil, as\u00ed que la cuota de mercado de las marcas chinas est\u00e1 aumentando y superando a las marcas internacionales.\r\n\r\nChina es un pa\u00eds enorme, con 9,6\u00a0millones de kil\u00f3metros cuadrados y una poblaci\u00f3n de 1400\u00a0millones de habitantes, distribuidos en 34\u00a0provincias y numerosas ciudades. Cada provincia o ciudad tiene sus propias regulaciones. Por ejemplo, en Shangh\u00e1i se ha limitado el n\u00famero de matriculaciones de veh\u00edculos con motor de combusti\u00f3n interna (ICE), pero no hay l\u00edmite para los veh\u00edculos de nuevas energ\u00edas (NEV), lo que ha ayudado a elevar la cuota de mercado de este tipo de veh\u00edculos a un 49\u00a0% en esta ciudad.\r\n<h2>\u00bfEs muy dif\u00edcil que las marcas extranjeras tengan \u00e9xito en China?<\/h2>\r\nToyota\/Lexus, junto con otras marcas extranjeras, se han visto perjudicadas por la reducci\u00f3n del mercado de los veh\u00edculos con motor de combusti\u00f3n interna, ya que en la actualidad sus carteras de veh\u00edculos de nuevas energ\u00edas no son tan s\u00f3lidas. Esto ha provocado que el mercado se vuelva incre\u00edblemente competitivo y que haya una gran presi\u00f3n a la baja sobre los precios. A corto plazo, los distribuidores necesitan subvencionar a los concesionarios para que sigan funcionando satisfactoriamente. A largo plazo, las marcas extranjeras deben acelerar el desarrollo de sus propuestas de NEV para remediar este desequilibrio en este mercado. Por ejemplo, Toyota ya ha establecido un centro de I+D para veh\u00edculos el\u00e9ctricos en Changshu, que deber\u00eda ayudarle a triunfar a largo plazo en el mercado.\r\n<h2>\u00bfQu\u00e9 tendencias y desarrollos est\u00e1n impulsando el cambio en el mercado de la movilidad en China?<\/h2>\r\nEl mercado de veh\u00edculos el\u00e9ctricos h\u00edbridos enchufables (PHEV) en China se increment\u00f3 un 83\u00a0% en 2023, mientras que los veh\u00edculos el\u00e9ctricos (EV) crecieron un 21\u00a0%. Esto sugiere que un n\u00famero cada vez mayor de clientes prefieren los PHEV a los EV. Los coches inteligentes y los veh\u00edculos aut\u00f3nomos, que aportan una experiencia de conducci\u00f3n totalmente nueva, tambi\u00e9n se est\u00e1n convirtiendo en un punto de venta muy importante, y estoy seguro de que este mercado experimentar\u00e1 un mayor crecimiento en los pr\u00f3ximos a\u00f1os.\r\n<h2>\u00bfEl mercado est\u00e1 preparado para un mayor crecimiento de los veh\u00edculos el\u00e9ctricos, por ejemplo, en t\u00e9rminos de infraestructura o apoyo gubernamental?<\/h2>\r\nEl Gobierno chino ha hecho mucho para apoyar a los NEV, tanto en t\u00e9rminos de subsidios como de infraestructura, por ejemplo, puntos de carga. Sin embargo, las subvenciones en efectivo para los NEV terminaron en 2023 y la deducci\u00f3n de los impuestos de las compras disminuir\u00e1 a partir de 2023, hasta desaparecer por completo para 2027.\r\n\r\nEn su lugar, el impulso detr\u00e1s de los NEV ha pasado del apoyo gubernamental a la preferencia de los clientes. Mientras la experiencia del cliente con los NEV siga siendo mejor, especialmente gracias a caracter\u00edsticas como las funciones inteligentes, nunca volver\u00e1n a los ICE. Los NEV seguir\u00e1n creciendo y los PHEV lo har\u00e1n m\u00e1s r\u00e1pido que los EV, ya que no generan preocupaciones por la autonom\u00eda.\r\n<h2>\u00bfHay planes para un mayor crecimiento de Abdul Latif Jameel Motors?<\/h2>\r\n\u00a1Estamos listos para seguir creciendo! Con 25\u00a0a\u00f1os de experiencia en China, la s\u00f3lida reputaci\u00f3n que Abdul Latif Jameel China se ha ganado a lo largo de ese tiempo, la confianza de 270\u00a0000 clientes (\u00a1y cada vez m\u00e1s!) y un equipo chino profesional, dedicado y leal, esperamos continuar nuestra asociaci\u00f3n con Toyota y Lexus, a la vez que exploramos nuevas oportunidades de negocio y nos esforzamos por lograr a\u00fan mejores resultados en los pr\u00f3ximos 25\u00a0a\u00f1os.\r\n<h2>\u00bfQu\u00e9 nos depara el futuro del mercado de la automoci\u00f3n en China?<\/h2>\r\nEn 2023, las ventas totales de veh\u00edculos superaron los 30\u00a0millones de unidades (incluidos 5,2\u00a0millones de exportaciones). Tanto los mercados nacionales como los extranjeros tienen margen para un mayor crecimiento. Algunos expertos prev\u00e9n que se vendan 40\u00a0millones de unidades en un futuro cercano.\r\n\r\nAl mismo tiempo, esperamos ver una mayor consolidaci\u00f3n en el mercado. En el mercado de NEV hay aproximadamente 90\u00a0marcas chinas y la competencia es feroz. Por ejemplo, Wima y Skyline se declararon en quiebra el a\u00f1o pasado, mientras que Hiphi detuvo la producci\u00f3n y las ventas a principios de 2023. M\u00e1s ir\u00e1n por el mismo camino y solo las marcas m\u00e1s fuertes sobrevivir\u00e1n a largo plazo.\r\n\r\nAbdul Latif Jameel ya ha comenzado a asociarse con marcas chinas fuera de China, con el nombramiento de <a href=\"https:\/\/alj.com\/en\/news\/mg-motor-enters-new-market-signing-distribution-agreement-with-jameel-motors-for-morocco\/\">Jameel Motors Morocco<\/a> como distribuidor de <a href=\"https:\/\/www.mg-maroc.com\/\">MG Motor<\/a> (una marca de SAIC), con Jameel Motors Egypt como distribuidor de <a href=\"https:\/\/gacmotoreg.com\/\">GAC Motor<\/a> y con <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjh5M3Vn5SFAxURi4MHHY_JBBUYABAAGgJlZg&amp;ase=2&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppIHdIRkyHYaJc8CbIB1IOBgJ9BM-aV64bGgni6rcnntHzJcMlAmzjhoCCqEQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D21cCwVrDpQZ3TeM3gwkRRsoE6WY2ZeetghgW42cgNRcISDpxxCD3g4nqkIi4Lzoo_2rKi3asQRP3ng0oTHwgrYL57RNUf-ITLBj-OrT0wkuCY6nafpA&amp;sig=AOD64_05Fqnrz_mQ1mfGkGjlJdpTLjqX2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjBh8fVn5SFAxUA_rsIHa3_BmgQ0Qx6BAgFEAE\">BYD<\/a> en Turqu\u00eda, as\u00ed que el futuro parece muy optimista.\r\n\r\n&nbsp;"],"_content":[""],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_oembed_e448258c5bb9430ba85f16f6581c5cec":["<iframe title=\"Abdul Latif Jameel Motors China 25th Anniversary - speaking with George Wang (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/otVGdS6D8pM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_e448258c5bb9430ba85f16f6581c5cec":["1778594694"],"_oembed_f4f725eef8dfe442d516904453d96bb0":["<iframe title=\"Abdul Latif Jameel Motors China - Celebrating our Associates on our 20th anniversary (EN \/ CN, 16:9)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jIDXGkr-rz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_f4f725eef8dfe442d516904453d96bb0":["1778594694"],"_oembed_b76040f748bc334fe1290596ebec3c31":["<iframe title=\"The Jameel Principles - George Wang (\u738b\u6052) on Respect for our Business Partner (EN VO\/Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9Gjr_mlVEis?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_b76040f748bc334fe1290596ebec3c31":["1778594694"],"_oembed_83bd08b4bfc7e515e5d70eaf37fdeed6":["<iframe title=\"Celebrating Abdul Latif Jameel Motors China&#039;s 25th Anniversary with George Wang \u738b\u6052 (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7p0gUt_iO1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_83bd08b4bfc7e515e5d70eaf37fdeed6":["1778594694"],"_oembed_2b5e45494ca97285806962d849fc2646":["<iframe title=\"Abdul Latif Jameel Management Trainee Program George Wang Heng (\u738b\u6052)  (EN VO Subs)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/yyycd2TVxC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_2b5e45494ca97285806962d849fc2646":["1778594694"],"_edit_last":["22"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["13"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/wp-json\/wp\/v2\/perspectives\/16454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/wp-json\/wp\/v2\/media\/16442"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/es\/wp-json\/wp\/v2\/media?parent=16454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}