{"id":11773,"date":"2022-03-12T17:55:42","date_gmt":"2022-03-12T17:55:42","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/spotlight-fady-jameel\/no-time-for-waste-why-we-need-eco-efficiency\/"},"modified":"2026-09-02T23:04:16","modified_gmt":"2026-09-02T23:04:16","slug":"no-time-for-waste-why-we-need-eco-efficiency","status":"publish","type":"spotlight","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/spotlight-by-fady-jameel\/no-time-for-waste-why-we-need-eco-efficiency\/","title":{"rendered":"No time for waste: why we need eco-efficiency"},"content":{"rendered":"\n<p>Does reducing our impact on the planet mean reducing our production of essential materials? &nbsp;Far from it!&nbsp;<\/p>\n\n\n\n<p>The evidence is clear:&nbsp; using our precious resources more efficiently is the route to <em>more<\/em> prosperity &#8211; sustainable prosperity \u2013 not less.&nbsp; There&#8217;s a long way to go.&nbsp; But we have all the tools to make it happen, and we&#8217;re already making progress.&nbsp; And that means win, win for people and planet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We\u2019re consuming resources faster than the earth can replenish them<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Earth-Overshoot-Day.jpg\" alt=\"\" class=\"wp-image-96324\"\/><\/figure>\n<\/div>\n\n\n<p>July 29, 2021 was \u201c<a href=\"https:\/\/www.overshootday.org\/\">Earth Overshoot Day<\/a>&#8220;.&nbsp; Halfway through the year, we&#8217;d already consumed as many natural resources as the Earth could generate in an entire year.&nbsp;<\/p>\n\n\n\n<p>This is the very definition of unsustainable.&nbsp;<\/p>\n\n\n\n<p>And we&#8217;ve been doing it year after year.&nbsp; Fewer resources mean increased demand.&nbsp; And increased demand leads to pressure on supply chains, pressure on resources, poor working conditions, migration, conflict \u2013 and environmental degradation.&nbsp;<\/p>\n\n\n\n<p>Of course, massive levels of production have also brought life-changing gains.&nbsp; Since 1990, more than 1.2 billion people have been lifted out of extreme poverty, and child mortality has dropped by more than half.<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>&nbsp; That&#8217;s an incredible achievement.&nbsp; But what happens as living standards continue to increase around the world? People in the developed world already consume up to eight times as many resources as agricultural communities.<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>[2]<\/sup><\/a>&nbsp; We can\u2019t sustain the status quo as it is.&nbsp; Does that mean we should stop developing? &nbsp;Absolutely not.&nbsp; But we absolutely do need to develop <em>smarter<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How big is the problem?<\/h2>\n\n\n\n<p>If we&#8217;re going to achieve the 1.5\u00b0C Paris Agreement global warming target, we need to slash emissions.&nbsp; And fast.&nbsp; Renewable energy is the obvious one, but here I&#8217;m going to focus on another of the biggest problems \u2013 our ever-rising production of materials and products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/UNEP-50-Years.jpg\" alt=\"\" class=\"wp-image-96345\"\/><\/figure>\n<\/div>\n\n\n<p>According to the United Nations Environment Programme (<a href=\"https:\/\/www.unep.org\/\">UNEP<\/a>), emissions from materials production more than doubled between 1995 and 2015\u2014going from 5 gigatons (Gt) of CO<sub>2<\/sub>-equivalent to 11.5 Gt.&nbsp; Their share of global emissions also increased from 15% to 23%.&nbsp; Iron and steel account for 32%, with cement, lime, and plaster at 25%, as well as plastics and rubber (13%).&nbsp;<\/p>\n\n\n\n<p>Construction and manufactured goods are each responsible for about 40% of greenhouse gas emissions.<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>[3]<\/sup><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/1719-ALJ-Eco-Efficiency-scaled-1.jpg\" alt=\"\" class=\"wp-image-96296\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/1719-ALJ-Eco-Efficiency2-scaled-1.jpg\" alt=\"\" class=\"wp-image-96303\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using less and getting more<\/h2>\n\n\n\n<p>The good news is we can reverse this trend\u2014provided we work together.&nbsp; From developing effective policies to rethinking how we design, source, make, and market products to changing how we consume them.&nbsp; The ultimate goal is to achieve a cyclical economy where products last longer and waste is minimized or repurposed.&nbsp;<\/p>\n\n\n\n<p>It\u2019s called eco-efficiency.&nbsp;<\/p>\n\n\n\n<p>The goal is to decouple resource consumption from prosperity\u2014to create more opportunities for people and fewer drawbacks for the planet.&nbsp; According to The World Business Council for Sustainable Development (<a href=\"https:\/\/www.wbcsd.org\/\">WBCSD<\/a>), the most critical features of eco-efficient businesses are<a href=\"#_ftn4\" name=\"_ftnref4\"><sup>[4]<\/sup><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-96352\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/WBCSD-logo.gif\" alt=\"\" width=\"229\" height=\"231\"><\/td><td>\n<ul>\n<li>Producing goods and services with fewer materials<\/li>\n<li>Producing goods and services with less energy<\/li>\n<li>Dispersing lower volumes of toxic materials<\/li>\n<li>Improved recyclability<\/li>\n<li>Striving to use renewable resources<\/li>\n<li>Making goods that last longer<\/li>\n<li>Greater service intensity of products and services<\/li>\n<\/ul>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You&#8217;ll notice a lot of these measures actually make sound business sense, too.&nbsp; There&#8217;s a tendency &#8211;&nbsp; in much mass media and also our collective perception&nbsp; to focus on the idea of sacrificing for the greater good \u2013 but there are plenty of industries that have realized that reducing your environmental footprint can also have a positive impact on your bottom line.&nbsp; Here\u2019s how:<\/p>\n\n\n\n<p><strong>1.&nbsp;&nbsp;&nbsp;&nbsp; Measure our resource consumption<\/strong><\/p>\n\n\n\n<p>Resource consumption is hard to calculate in the complex global supply chain.&nbsp; But getting a handle on how many resources we&#8217;re using is essential to assess the trade-offs, set achievable targets, and measure our progress against them.&nbsp; We&#8217;ve got to figure out how much energy and resources are used, from source to finished products\u2014including what happens to materials when we&#8217;re done with them.&nbsp;<\/p>\n\n\n\n<p><strong>2.&nbsp;&nbsp;&nbsp;&nbsp; Change production methods to use fewer resources and reduce emissions<\/strong><\/p>\n\n\n\n<p>There are opportunities for using fewer resources in virtually every industry.&nbsp; On the supply side, there&#8217;s making production processes more efficient, shifting to low-carbon fuels and feedstocks and technology like <a href=\"https:\/\/alj.com\/en\/perspective\/can-carbon-capture-free-the-world-from-co%e2%82%82\/\">CO<sub>2<\/sub> capture and storage.<\/a>&nbsp;<\/p>\n\n\n\n<p>On the demand side, it&#8217;s about using materials more efficiently by designing lighter, longer-lasting products with as much reuse and recycling as possible.&nbsp; Reuse is the most preferable, as the UK\u2019s Centre for Process Innovation (<a href=\"https:\/\/www.uk-cpi.com\/\">CPI<\/a>) says:<\/p>\n\n\n\n<p><em>&#8220;Recycling consumes a lot of energy, in some cases almost as much as the generation of completely new raw materials.&nbsp; <\/em><em>To make processes more resource-efficient, a better approach is to design the possibility to reuse, remanufacture and recondition final products.&nbsp; <\/em><em>Recycling should only be an option when the alternative is throwing the product away.&#8221;<a href=\"#_ftn5\" name=\"_ftnref5\"><sup><strong>[5]<\/strong><\/sup><\/a><\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/1719-ALJ-Eco-Efficiency3-scaled-1.jpg\" alt=\"\" class=\"wp-image-96310\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp;&nbsp;&nbsp; Create the right incentives<\/strong><\/p>\n\n\n\n<p>It&#8217;s not up to industry alone.&nbsp; Governments have a role to play in establishing best practices, incentivizing businesses, and educating consumers.&nbsp; Measures like green public procurement (GPP), virgin material taxes, recycled content mandates, and removal of virgin material subsidies could all have huge impacts.<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-96338\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/The-\u2018Park-Royal-on-Pickering-hotel-in-Singapore-with-integrated-gardens-throughout-the-high-rise-structure.jpg\" alt=\"\" class=\"wp-image-96338\"\/><figcaption class=\"wp-element-caption\">The \u2018Park Royal on Pickering\u2019 hotel in Singapore with integrated gardens throughout the high-rise structure.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Greener construction<\/h2>\n\n\n\n<p>Buildings are responsible for around 40% of global energy consumption\u2014roughly one-third of global greenhouse gas emissions.<a href=\"#_ftn6\" name=\"_ftnref6\"><sup>[6]<\/sup><\/a>&nbsp; If we are going to increase our eco-efficiency, we should start here.&nbsp; Fortunately, there are numerous opportunities to make buildings more efficient, from practical measures to innovative digital-led solutions.&nbsp; Research from the UNEP highlights the following achievable goals<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make them lighter: <\/strong>Using fewer materials and cutting down on carbon-heavy materials like <a href=\"https:\/\/alj.com\/en\/spotlight-by-fady-jameel\/investing-in-a-more-inclusive-tomorrow\/\">steel, cement, and glass<\/a> can lower associated emissions across the G7 nations by between 8% and 10% by 2050.<\/li>\n\n\n\n<li><strong>Use more wood: <\/strong>Using more sustainably sourced timber instead of reinforced concrete and masonry could reduce emissions up to 8% in G7 and even more in China and India.<\/li>\n\n\n\n<li><strong>Reduce floor space: <\/strong>Reducing demand for floor space by up to 20% through incentivizing things like downsizing and shared living could lower emissions for residential buildings by up to 73% by 2050.<\/li>\n\n\n\n<li><strong>Improve recycling: <\/strong>In 2016, recycling building materials helped countries in the G7 save between 15% and 20% emissions in the primary production of materials for residential buildings.\u00a0 This could be increased to up to 18% in the most optimistic scenarios.<\/li>\n\n\n\n<li><strong>Make heating more efficient: <\/strong>This is huge.\u00a0 In Europe alone, 75% of buildings are energy-inefficient\u2014and small changes would have significant impacts.\u00a0 For example, World Economic Forum (<a href=\"https:\/\/www.weforum.org\/\">WEF<\/a>) analysis shows that a 20% shift in heating towards heat pump applications running on clean electricity would reduce CO2 emissions by 9%.\u00a0 Coupled with smart solutions, it could save \u20ac3 billion in human health benefits from decreased air pollution between now and 2030<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>There are two main ways to reduce a building\u2019s heating energy consumption: reduce how much it loses through traditional measures like double glazing and roof insulation; and reduce how much it uses in the first place.&nbsp; The conventional methods work, but they&#8217;re expensive and take a long time to recoup your investment.&nbsp; The more innovative, more efficient and cheaper way, as the WEF states, &#8220;<em>is to equip buildings with the digital tools that allow them to automatically adjust heating, lighting, and other systems to the number of people present at any given time, using real-time data analysis.<\/em>&#8221;&nbsp;<\/p>\n\n\n\n<p>So-called &#8220;autonomous buildings&#8221; are ultra-efficient, fully electric, perhaps using solar panels to supply power, and can be managed remotely.<a href=\"#_ftn9\" name=\"_ftnref9\"><sup>[9]<\/sup><\/a>&nbsp; They repay initial investment much faster, in under five years, versus &#8220;passive&#8221; energy-efficiency solutions.&nbsp; And they&#8217;re much cheaper\u2014with the same budget, digital technologies can renovate ten times the space of traditional technologies<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What do greener buildings achieve?<\/h2>\n\n\n\n<p>Combined, all of these efficiency strategies could reduce the emissions from the material cycle of residential housing in G7 countries and China by 80% to 100% in 2050, compared to a scenario without material efficiency.<a href=\"#_ftn11\" name=\"_ftnref11\"><sup>[11]<\/sup><\/a>&nbsp; Greener buildings would also create greener jobs, according to the WEF, \u201c<em>The EU, for one, estimates that by 2030 an additional 160,000 green jobs could be created in the EU construction sector through a \u20ac90 billion-a-year Renovation Wave.\u201d<\/em><a href=\"#_ftn12\" name=\"_ftnref12\"><sup>[12]<\/sup><\/a><\/p>\n\n\n\n<p>There are also several opportunities for promoting eco-efficiency at the policy level \u2013 from building codes to increasing the lifetime of buildings, including more efficient end-of-life strategies that reduce waste and enable reuse and recycling.&nbsp; In particular, building information management (BIM) software and prefabrication is a major driver of efficiency in the construction sector.&nbsp; Some countries, like the UK and Denmark, have already made this approach mandatory for larger buildings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Greener car production<\/h2>\n\n\n\n<p>We haven\u2019t got the time to cover <em>every<\/em> sector here, but I couldn\u2019t ignore the automotive industry\u2014which is responsible for at least 9% of global emissions.<a href=\"#_ftn13\" name=\"_ftnref13\"><sup>[13]<\/sup><\/a>&nbsp; It&#8217;s full of avenues for applying eco-efficiency principles.&nbsp;<\/p>\n\n\n\n<p>Transitioning to <a href=\"https:\/\/alj.com\/en\/perspective\/next-stop-hydrogen-powered-public-transport\/\">fuel cell<\/a> and <a href=\"https:\/\/alj.com\/en\/perspective\/driving-force-evs-accelerate-new-vehicle-sales\/\">battery-powered cars<\/a> is an important step\u2014provided we can supply enough <a href=\"https:\/\/alj.com\/en\/spotlight-by-fady-jameel\/we-need-clean-energy-to-recharge-our-economies\/\">clean electricity<\/a>.&nbsp; Meanwhile, recycling materials for production can offset half of the greenhouse gas (GHG) emissions associated with the production of materials used in cars, according to UNEP.<a href=\"#_ftn14\" name=\"_ftnref14\"><sup>[14]<\/sup><\/a>&nbsp; And using lighter materials, such as shifting from steel to aluminum, can lead to substantial fuel savings.&nbsp; (This could actually increase emissions during production but save many more during operation\u2014another reason why it&#8217;s vital to measure the whole system, rather than focus on one area.)<\/p>\n\n\n\n<p>A move to smaller cars would be a big help, as well as changing how we use them.&nbsp; Policies like high-occupancy vehicle lanes, preferential parking, restricted zones, and building codes would encourage car and ride sharing.&nbsp; As the UNEP notes, &#8220;<em>If 25% of the trips in the G7 were conducted as shared rides, emissions would be reduced by 13 to 20%.<\/em>&#8220;<a href=\"#_ftn15\" name=\"_ftnref15\"><sup>[15]<\/sup><\/a><\/p>\n\n\n\n<p>By applying all the primary material efficiency improvements, we could hope to reduce emissions in vehicle manufacturing and disposal by 57 to 70% in the G7, 29 to 62% in China, and 39 to 53% in India.<a href=\"#_ftn16\" name=\"_ftnref16\"><sup>[16]<\/sup><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A beacon for eco-efficient business<\/h2>\n\n\n\n<p>The global industrial sector is already in a phase of enormous transformation, driven in large part by unprecedented advances in technology.&nbsp; This so-called \u201cFourth Industrial Revolution\u201d (4IR) is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.&nbsp; The scale of these changes and the potential of new, tech-driven models could be a huge step forward on the road to eco-efficiency.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/j62U089HDx0<\/div><\/figure>\n\n\n<p>The <a href=\"https:\/\/www.weforum.org\/projects\/global_lighthouse_network\">Global Lighthouse Network<\/a> is a World Economic Forum initiative in collaboration with McKinsey &amp; Co.&nbsp; It seeks to leverage 4IR-driven transformation to create eco-efficiency innovations that add value while reducing emissions.&nbsp; According to McKinsey, 4IR drives eco-efficiency innovation in three key ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It involves digital technology that enables data-informed actions across production and the end-to-end value chain.<\/li>\n\n\n\n<li>It demonstrates measurable improvements across performance indicators, including cost, agility, convenience, and quality.<\/li>\n\n\n\n<li>It delivers sustainability gains by reducing consumption, resource waste, and emissions.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/1719-ALJ-Eco-Efficiency4.jpg\" alt=\"\" class=\"wp-image-96317\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The Global Lighthouse Network shares knowledge between multiple producers across the process and consumer-packaged goods industries.&nbsp; With over 450 use cases to date, they&#8217;re seeing significant improvements in productivity, sustainability, operating cost, customization, and speed to market \u2013 while reducing waste \u2013 all essential pillars of eco-efficiency.&nbsp; Almost two-thirds of participants have reported sustainability impacts as part of their 4IR transformation.&nbsp; For example, one oil and gas company deployed AI-powered process controls to reduce energy usage by more than 10%.<a href=\"#_ftn17\" name=\"_ftnref17\"><sup>[17]<\/sup><\/a>&nbsp;<\/p>\n\n\n\n<p>Says McKinsey:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>We challenge the notion that environmental responsibility is inherently at odds with productivity and, by extension, profitability<\/em><em>.&nbsp; <\/em><em>Instead, 4IR transformations based on digital and analytics tools can augment not only green technology but also current production methods by bolstering efficiency.&nbsp; <\/em><em>By embracing 4IR-driven transformation, a viable kind of eco-efficiency is possible, where sustainability and competitive excellence are not only compatible, but interwoven.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Responsible production is possible \u2013 and profitable<\/h2>\n\n\n\n<p>Eco-efficiency isn&#8217;t just a buzzword used by people who have no idea how industry works.&nbsp; In fact, industry leaders are embracing eco-efficiency to help them produce better goods faster, cheaper and with far less impact on the planet.&nbsp; It&#8217;s comforting to realize that many of our environmental problems can be solved with the tools we have right now. &nbsp;<\/p>\n\n\n\n<p>Eco efficiency isn\u2019t about buying or consuming less, it is about buying more \u2013 more time to combat climate change and secure a sustainable future for all.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":11783,"menu_order":0,"template":"","class_list":["post-11773","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No time for waste: why we need eco-efficiency<\/title>\n<meta name=\"description\" content=\"Fady Jameel highlights the need for eco-efficiency in tackling waste &amp; 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