{"id":8698,"date":"2023-07-04T08:37:22","date_gmt":"2023-07-04T08:37:22","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/quick-reads\/lexus-turkiye-wins-prestigious-awards-for-rx-launch\/"},"modified":"2025-12-09T08:49:45","modified_gmt":"2025-12-09T08:49:45","slug":"lexus-turkiye-wins-prestigious-awards-for-rx-launch","status":"publish","type":"quickreads","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/quick-reads\/lexus-turkiye-wins-prestigious-awards-for-rx-launch\/","title":{"rendered":"Lexus T\u00fcrkiye wins prestigious awards for RX launch"},"content":{"rendered":"\n<p>Luxury automotive brand <a href=\"https:\/\/www.lexus.com.tr\/\">Lexus T\u00fcrkiye<\/a> has picked up two prestigious awards in recognition of their outstanding launch of the Lexus RX generation in the Aegean coastal city of \u0130zmir.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The event, held under the theme, \u2018Stay Ahead\u2019 welcomed more than 100 VIPs and members of the automotive and lifestyle media over a five-day period, to experience an interactive launch which saw guests enjoy the power of the new vehicle.&nbsp;<\/p>\n\n\n\n<p>The team received the \u2018Best Event\u2019 award at the ACE of MICE Awards as well as the Silver award in the Launch \/ Relaunch category at the <a href=\"https:\/\/www.brandverseawards.com\/\">Brandverse Awards<\/a>, organized by Marketing Turkey and BoomSonar; the marketing and communication awards platform offers a 360-degree inclusive view to the world of brands with all traditional and innovation marketing, communication, and advertising efforts included.<\/p>\n\n\n\n<p>Focusing on making luxury personal, the Lexus RX launch event worked hard to ensure guests felt special and as though they were taking a starring role.&nbsp; The launch was a continuation of the \u2018Stay Ahead\u2019 themed commercial that Lexus Europe revealed specifically for its new model.&nbsp; An initial press briefing was followed by an interactive test drive of the RX on a memorable route along the Aegean coast.&nbsp; Each participant was then given a briefcase, similar to one featured in the TV commercial, who was then tasked with delivering it to a final location following a designated route.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Lexus-Turkiye-award-win.jpg\" alt=\"\" class=\"wp-image-108606\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>With four stops along the way, participants opened a box to access information about the next location.&nbsp; They were surprised with a dance show, a staged police control, and small gifts.<\/p>\n\n\n\n<p>By the evening, guests dressed up to walk the red carpet before an Oscar Night dinner, where they were awarded \u2018best actor\u2019 and \u2018best actress\u2019 nods.&nbsp; A film, featuring their own experiences, was given at the end of the evening.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Lexus-RX-launch-Turkiye-scaled-1.jpg\" alt=\"\" class=\"wp-image-108592\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>This is not the first time that Lexus has been commended for pushing the boundaries by stepping out of conventional automotive launches in recent years.&nbsp; In 2022 they received recognition for their <a href=\"https:\/\/media.alj.com\/en\/news\/lexus-turkiye-pioneers-metaverse-phygital-launch-event-for-the-all-new-lexus-nx\/\">phygital launch event<\/a> of the Lexus NX where they pioneered the use of the metaverse and NFT artwork and picked up a <a href=\"https:\/\/media.alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\">Brandverse Gold Award<\/a> later in the year.<\/p>\n\n\n\n<p>To learn more about the new Lexus RX, visit <a href=\"https:\/\/www.lexus.com.tr\/\">Lexus T\u00fcrkiye here<\/a>.<\/p>\n","protected":false},"featured_media":8700,"menu_order":0,"template":"","class_list":["post-8698","quickreads","type-quickreads","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lexus T\u00fcrkiye wins prestigious awards for RX launch - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus T\u00fcrkiye wins prestigious awards for RX launch - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Luxury automotive brand Lexus T\u00fcrkiye has picked up two prestigious awards in recognition of their outstanding launch of the Lexus RX generation in the Aegean coastal city of \u0130zmir.&nbsp;&nbsp; The event, held under the theme, \u2018Stay Ahead\u2019 welcomed more than 100 VIPs and members of the automotive and lifestyle media over a five-day period, to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.alj3.clients.lemonhq.io\/en\/quick-reads\/lexus-turkiye-wins-prestigious-awards-for-rx-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T08:49:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Lexus-RX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 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