{"id":8402,"date":"2021-03-08T04:19:38","date_gmt":"2021-03-08T04:19:38","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/quick-reads\/abdul-latif-jameel-celebrates-international-womens-day-2021-and-chooses-to-challenge\/"},"modified":"2025-12-09T08:47:42","modified_gmt":"2025-12-09T08:47:42","slug":"abdul-latif-jameel-celebrates-international-womens-day-2021-and-chooses-to-challenge","status":"publish","type":"quickreads","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/quick-reads\/abdul-latif-jameel-celebrates-international-womens-day-2021-and-chooses-to-challenge\/","title":{"rendered":"Abdul Latif Jameel celebrates International Women\u2019s Day 2021 and Chooses to Challenge"},"content":{"rendered":"\n<p>Women across the world of <a href=\"https:\/\/www.alj.com\/en\/\">Abdul Latif Jameel<\/a> have come together in a new video to celebrate and recognize the United Nations <a href=\"https:\/\/www.internationalwomensday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Women\u2019s Day<\/a> 2021.<\/p>\n\n\n\n<p>In line with this year\u2019s global theme, more than 30 colleagues raised their hands, promising that they #ChooseToChallenge, in a bid to raise awareness of gender equality, empowerment, equal rights, and diversity.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/03\/IWD_Choose_To_Challenge_Video-Small-1.mp4\"><\/video><\/figure>\n\n\n\n<p>With submissions from China, Spain, Lithuania, Tunisia, Turkey, India, Saudi Arabia, the Philippines, and the UK, the messages were truly global, and yet unified with one central sentiment.<\/p>\n\n\n\n<p>Sultana Abdulmoghny Yahya Al Amri, General Manager \u2013 Happiness, Human Resources, Abdul Latif Jameel Enterprises made the statement:&nbsp; <em>\u201c<\/em><em>I choose to challenge because being a pioneer and successful female role model in happiness will help us achieve the Saudi Vision 2030.\u201d<\/em><\/p>\n\n\n\n<p>In China, Zhou Jun \u5468\u96bd, Abdul Latif Jameel China Operations GM, added<em>: \u201cI choose to challenge because the most important kind of freedom is to be who you really are.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Blanca Benjumea from Abdul Latif Jameel\u2019s flagship renewables business FRV in Spain said<em>: \u201c<\/em><em>I choose to challenge because together, we can create an inclusive world,\u201d<\/em><\/p>\n\n\n\n<p>While in Turkey, Nergis Bekdemir, Strategic Corporate Communication and Planning Unit Supervisor at Toyota Turkey added<em>: \u201cI choose to challenge inequalities in all forms that hinder the growth and success of women.\u201d<\/em><\/p>\n\n\n\n<p>Supporting the messages was <a href=\"https:\/\/www.alj.com\/en\/our-people\/fady-jameel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fady Jameel<\/a>, Deputy President and Vice Chairman, who added his contribution:<\/p>\n\n\n\n<p><em>\u201cI choose to challenge us all to value every individual\u2019s contribution equally.\u201d<\/em><\/p>\n\n\n\n<p>Since Abdul Latif Jameel\u2019s inception in 1945, the Company\u2019s core values \u2013 Respect, Improve, Pioneer, Empower \u2013 have underpinned who the business is and serve as the compass for all its actions.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respect: we pride ourselves on being a responsible business and are respectful of those we work with;<\/li>\n\n\n\n<li>Improve: we are dedicated to continuous improvement and to consistently challenge ourselves to exceed expectations;<\/li>\n\n\n\n<li>Pioneer: we see challenge as an opportunity and always look for new ideas to make a difference, in keeping with the legacy of our late founder, Abdul Latif Jameel;<\/li>\n\n\n\n<li>Empower: we understand our role in supporting communities, providing opportunities and enabling local economic growth and we work hard to give back to society through cultural, social and economic programs.<\/li>\n<\/ul>\n","protected":false},"featured_media":8405,"menu_order":0,"template":"","class_list":["post-8402","quickreads","type-quickreads","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abdul Latif Jameel celebrates International Women\u2019s Day 2021 and Chooses to Challenge - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abdul Latif Jameel celebrates International Women\u2019s Day 2021 and Chooses to Challenge - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"Women across the world of Abdul Latif Jameel have come together in a new video to celebrate and recognize the United Nations International Women\u2019s Day 2021. 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