{"id":8236,"date":"2020-02-23T09:53:15","date_gmt":"2020-02-23T09:53:15","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/quick-reads\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/"},"modified":"2025-12-09T08:46:44","modified_gmt":"2025-12-09T08:46:44","slug":"delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign","status":"publish","type":"quickreads","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/quick-reads\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/","title":{"rendered":"DelphysME shines the spotlight on Dakar Rally 2020 with exhilarating global campaign"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cLet us take your brand to new and exciting places.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s the bold promise made by <a href=\"http:\/\/www.delphysme.com\/\">DelphysME<\/a>, an award-winning creative <a href=\"https:\/\/www.alj.com\/en\/advertising-media\/\">marketing agency<\/a> servicing the MENA region, and part of Abdul Latif Jameel. In their latest campaign, they have certainly achieved that. &nbsp;Appointed as the lead media and creative agency for the <a href=\"https:\/\/www.dakar.com\/en\">Dakar Rally 2020<\/a>, DelphysME has elevated the brand to audiences across the globe \u2013 including major cities London, New York, Paris and Dubai.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/JvCzKFBm9Vs<\/div><\/figure>\n\n\n<p>The 2020 Dakar Rally was the 42nd edition of the event and the first edition to be held in the Middle East, hosted by Saudi Arabia. As scenes of the mosaic of landscapes of Saudi Arabia lit up Times Square, Trafalgar Square, Boulevard du Montparnasse&nbsp;and the Burj Khalifa, millions of people were afforded a rare and unique glimpse into the country, drawing viewers from across the globe.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/JvCzKFBm9Vs<\/div><\/figure>\n\n\n<p>DelphysME is the result of a pioneering partnership between&nbsp;Abdul Latif Jameel&nbsp;and international Japanese creative agency&nbsp;<a href=\"https:\/\/www.delphys.co.jp\/\">Delphys<\/a> Japan. With headquarters in Dubai and offices in Jeddah and Riyadh, DelphysME offers services in everything from branding and design to digital strategy and analytics.<\/p>\n\n\n\n<p><a href=\"https:\/\/media.alj.com\/en\/about\/our-people\/\">Ramzi Abou Dargham<\/a>, Chief Operating Officer, DelphysME, comments:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>DelphysME brings together experiential, digital and technology in a way that makes us unique to other creative agencies. We were delighted to be selected as the creative partner for the Dakar Rally 2020 campaign, and to have the opportunity to open the window to the region for millions around the globe. With Saudi Arabia setting ambitious targets under Vision 2030, showcasing the country on a global platform, and <\/em><em>inviting the world to experience its undiscovered beauty,<\/em> <em>is a critical step forward.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/DelphysME.png\" alt=\"\" class=\"wp-image-57707\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":8238,"menu_order":0,"template":"","class_list":["post-8236","quickreads","type-quickreads","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DelphysME shines the spotlight on Dakar Rally 2020 with exhilarating global campaign - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DelphysME shines the spotlight on Dakar Rally 2020 with exhilarating global campaign - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"\u201cLet us take your brand to new and exciting places.\u201d That\u2019s the bold promise made by DelphysME, an award-winning creative marketing agency servicing the MENA region, and part of Abdul Latif Jameel. 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