{"id":31082,"date":"2025-03-19T00:00:00","date_gmt":"2025-03-19T00:00:00","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/perspectives\/driving-force\/"},"modified":"2026-03-20T15:56:41","modified_gmt":"2026-03-20T15:56:41","slug":"driving-force","status":"publish","type":"perspectives","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/perspectives\/driving-force\/","title":{"rendered":"Driving force"},"content":{"rendered":"

From the Jameel Motors<\/a> Newsroom<\/a><\/h4>\n

Mobility has been at the very heart of Abdul Latif Jameel<\/a> since the business was founded in 1945, some 80 years ago. \u00a0With the global transportation sector facing perhaps its biggest transformation since the invention of the motor car, mobility is set to play a vital role in business\u2019s future, too.<\/p>\n

\"\"

Jasmmine Wong (\u738b\u7389\u5e73)
CEO – Mobility
Abdul Latif Jameel<\/p><\/div>\n

Jasmmine Wong<\/a> is Chief Executive Officer \u2013 Mobility, Abdul Latif Jameel and oversees<\/a> the Jameel Motors<\/a> global mobility brand.<\/p>\n

She joined the business in mid-2023 to lead the development, growth and operational aspects of the mobility business for Abdul Latif Jameel worldwide.<\/p>\n

Before joining Abdul Latif Jameel, she spent several years leading Inchcape\u2019s business in Greater China and Singapore.<\/p>\n

We caught up with Jasmmine to discuss her role, the opportunities she sees in the mobility sector and her plans for future growth.<\/p>\n

Q: Can you tell us about your career before joining Abdul Latif Jameel?<\/h2>\n

JW: I joined Abdul Latif Jameel around 18 months ago. \u00a0It seems like yesterday, but time has really flown! \u00a0It has been a very encouraging, enriching, and fulfilling journey so far.<\/p>\n

When I finished my MBA at INSEAD, it was never my intention to work in the automotive industry. \u00a0I have always loved cars, but never in my wildest dreams did I think I could build my career around it.<\/p>\n

I started off as a management trainee at Unilever. \u00a0Then I spent 12 years at Nestl\u00e9, based largely in Malaysia and some time in Europe, developing and launching products across the Asia region.<\/p>\n

During that time, I got to know Stefan Bromhard, then CEO of Inchcape plc, the London-based automotive distribution and retail multinational. \u00a0Inchcape was looking for someone to run their business in Singapore. \u00a0I jumped at the chance to come back to Singapore with my family. \u00a0After about six years I was promoted to build the business in the China region, dealing with different OEMs, including Toyota, keeping up to date with new technologies, like electric vehicles, and getting involved on the M&A side.<\/p>\n

It was during this period that I first became aware of Abdul Latif Jameel and their strong reputation in the automotive industry. \u00a0I was introduced to Hassan Jameel<\/a> and over time, I learnt more about the business\u2019s ethos and its vision for expansion. \u00a0When I learnt they were looking for someone to bring together their vision for mobility and drive forward their plans for global expansion, I was very interested. \u00a0It combined my existing skills and experiences of dealing with OEMs, new technologies, M&A, etc., with the opportunity to make a difference on the global stage.<\/p>\n

It was an exciting journey that I was keen to be part of.<\/p>\n

Q: What attracted you about the opportunity to join Abdul Latif Jameel?<\/h2>\n

JW: One of the things that really intrigued from the outset was their super-strong relationship with Toyota. \u00a0I would go to events with Inchcape, and Abdul Latif Jameel would always be right there with Toyota. \u00a0Inchcape had a good relationship with Toyota, too, but it seemed like Abdul Latif Jameel\u2019s relationship with them was on a different level to anybody else\u2019s \u2013 a rather special relationship. \u00a0The more I got to know about the business, about its long family heritage<\/a>, its strong vision and values<\/a>, its long-term perspective and the personal way they managed the relationship with Toyota, the more I understood why. \u00a0These are not characteristics a PLC can easily replicate. I t struck me as an admirable, positive and very successful way to run a global business.<\/p>\n

Q: What is it like being one of relatively few women working at a senior level in the automotive industry?<\/h2>\n

JW: I\u2019ve got used to it now. I often go to OEM events, and I\u2019ll be the only female in the room. \u00a0Simply because there are so few women, you have to \u2018justify\u2019 your presence by proving you\u2019re even better than the men. \u00a0It means I\u2019ve had to work harder to establish myself, to build relationships, to make myself heard. \u00a0I was very lucky to be given an opportunity at Inchcape \u2013 and now at Abdul Latif Jameel \u2013 to show that women are just as capable of leading successful businesses in this sector. \u00a0I\u2019ve been very warmly welcomed into the Abdul Latif Jameel family. \u00a0I don\u2019t expect, or receive, any special treatment as a woman. \u00a0There is still a long way to go in terms of gender diversity in the automotive industry, but I\u2019m hopeful that things are changing.<\/p>\n

Q: What are your main responsibilities as CEO, Mobility at Abdul Latif Jameel?<\/h2>\n
\"\"

From a trip to India where I had the pleasure to visit Toyota Accessories Development ME (TADME) India Pvt. Ltd. a joint venture between Toyota Motor Corporation and Abdul Latif Jameel.
It was great to meet our brilliant team on the ground, led by CEO Munawar Shaikh, working hard to make our shared values real in their actions every day.<\/p><\/div>\n

JW: I\u2019m responsible for the Abdul Latif Jameel\u2019s Mobility Sector business worldwide.<\/p>\n

It\u2019s a big role and one that I relish. \u00a0My remit is to drive organic and inorganic growth across the board. \u00a0This includes our major automotive markets such as Saudi Arabia, T\u00fcrkiye, China, Japan, and across North Africa, where we have automotive distribution and retail as well as our automotive parts businesses; machinery including both heavy and materials handling equipment and joint venture investment companies, like Greaves Electric Mobility and TADME in India.<\/p>\n

Currently my role is split between Singapore, where I live, and Dubai, UAE. \u00a0But three-quarters of my time is spent travelling, visiting the various parts of the business around the world. \u00a0In two hours, I\u2019m flying to Monaco and then on to South Africa, for example.<\/p>\n

Q: You\u2019ve worked in the automotive industry for many years now. \u00a0What are some of the biggest changes you\u2019ve seen?<\/h2>\n
\"\"

(L-R) Fady Jameel, Vice Chairman, International, Abdul Latif Jameel, Wang Shunsheng, Deputy General Manager of GAC Motor International, Jasmmine Wong CEO, Mobility, Abdul Latif Jameel and Wyatt Wang, General Manager, Africa Region GAC International on the opening of the new Jameel Motors Egypt flagship GAC Motor facility Abu Rawash Giza district of Cairo, Egypt, November 2023.
Photo Credit: \u00a9 Abdul Latif Jameel<\/p><\/div>\n

JW: One of the biggest changes I\u2019ve seen is the electrification of the automotive market. \u00a0I\u2019ve gained a lot of experience in this from China, which is a pioneer and leader in automotive electrification<\/a>. \u00a0Electrification \u2013 and other sustainable technologies like hydrogen and methanol \u2013 is not only a game changer in terms of the technology itself, but also in terms of its impact on the shape and nature of the automotive market. \u00a0The whole value chain is being upended.<\/p>\n

The way people buy vehicles is also changing. \u00a0For electric vehicles (EVs), it is an increasingly digital proposition. \u00a0This means your online and offline platform must be seamless, and the language we use must be very different. \u00a0\u00a0Our sales and marketing teams need to change the way they sell vehicles and how they communicate to consumers, both existing customers and future prospects.<\/p>\n

In response to these developments, most auto-OEMs are moving to an \u2018agency\u2019 operating model, rather than the existing distribution model. \u00a0Under the agency model, the distributor is responsible for dealing with customers on the front line, while the OEM takes on everything else. \u00a0This is a massive structural change for the industry.<\/p>\n

There is also the influx of new OEMs, particularly from China, that are offering cheaper and cheaper EVs at high quality. \u00a0These are just some of the megatrends we\u2019ll be dealing with over the next few years.<\/p>\n

Q: Without giving any secrets away, what are the kind of strategies that will underpin Jameel Motors\u2019 growth over the next five years?<\/h2>\n
\"\"

It was a pleasure visiting our Lexus showroom in Nerima as well as Abdul Latif Jameel Japan, with Shigeki Enami (\u698e\u4e26\u6ecb\u559c) and Koji Nagata (\u6c38\u7530\u6d69\u53f8) to experience first-hand the exemplary operations of Japan’s dealers highlighting the strong Abdul Latif Jameel relationships that made us the first foreign-owned company invited to operate a Lexus dealership in Japan at Nerima Tokyo, back in 2005 – today an award-winning Jameel Motors Japan outlet for customer service.<\/p><\/div>\n

One of my priorities is to instill a dynamic \u2018growth mindset\u2019 across the business.<\/p>\n

It is a natural instinct of large organizations to be quite protective of their business and their market share. \u00a0That\u2019s perfectly normal. \u00a0My goal is to create a growth mindset, where we are not only focused on protecting our existing business, but also on actively driving further growth and maximizing the opportunities that we see in the market.<\/p>\n

It\u2019s a very exciting time.<\/p>\n

Q: How important will the Chinese market be for Abdul Latif Jameel’s growth, do you think?<\/h2>\n

JW: Chinese OEMs have been the biggest global exporters of cars since 2023, and that will only increase. \u00a0They are investing not only in terms of the physical vehicle, but also the technologies. \u00a0It’s mind-blowing. \u00a0Their desire for success and willingness to take risks is amazing. \u00a0And because of their willingness to take risks, they are able to innovate very quickly. \u00a0They have all the ingredients to be masters of their destiny in the next five to 10 years. \u00a0The question is, do you try and join them on this exciting journey, or try and resist it? \u00a0If you join them, you need to ensure you are quick and agile enough to match their speed of innovation and execution, otherwise you will be bypassed.<\/p>\n

\"Abdul

(L-R): \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Ms. Jing Fu, General Manager, Yinchuan ALJ Toyota Automobile Sales & Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Ms. Jing Gao, General Manager, ALJ (Wuhan) Toyota Automobile Sales & Service Co., Ltd. & Wuhan ALJ Lexus Automobile Sales & Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Ms. Anita Zhou, Operations General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Ms. Jasmmine Wong, CEO, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Mr. George Wang, Country General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Mr. Shijie Zhu, General Manager, Anlijie (Qingdao) Toyota Automobile Sales & Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Mr. Xinggui Wang, General Manager, Leshan ALJ Toyota Automobile Sales & Service Co., Ltd.<\/p><\/div>\n

We have been present in China for over 25 years<\/a> as a distributor and retailer of Toyota and Lexus in eight major metropolitan cities across four provinces.<\/p>\n

Q: What are your priorities for this year with the company?<\/h2>\n

JW: Much of my first year was spent getting to know my team and expanding it where necessary. \u00a0I spent a lot of time travelling to different countries<\/a>. \u00a0I’m still travelling a lot, visiting different countries to understand their operations, getting to know what the nuances are.<\/p>\n

Now the team is in place<\/a>, we have a clear strategic mandate for organic and inorganic growth. \u00a0Year one was setting the foundation, learning about the organization, and putting the right team together.<\/p>\n

This will help to catalyze and drive momentum, which will fuel more growth and provide a strong foundation for the next few years of our five-year plan.<\/p>\n

It\u2019s going to be challenging for sure, but I\u2019m looking forward to leading our next phase of growth.<\/p>\n","protected":false},"featured_media":31084,"menu_order":0,"template":"","class_list":["post-31082","perspectives","type-perspectives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDriving force - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving force - Abdul Latif Jameel\" \/>\n<meta property=\"og:description\" content=\"From the Jameel Motors Newsroom Mobility has been at the very heart of Abdul Latif Jameel since the business was founded in 1945, some 80 years ago. \u00a0With the global transportation sector facing perhaps its biggest transformation since the invention of the motor car, mobility is 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growth.<\/p>"],"_mobile_featured_image":["field_66f6b4bee65f3"],"mobile_featured_image":["https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Jasmmine-Wong-Jameel-Motors.jpg"],"_push_notification":["field_66f6b47de65f1"],"push_notification":[""],"amazonS3_cache":["a:46:{s:80:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/machinery-equipment.png\";a:2:{s:2:\"id\";i:29577;s:11:\"source_type\";s:13:\"media-library\";}s:82:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/machinery-equipment.png\";a:2:{s:2:\"id\";i:29577;s:11:\"source_type\";s:13:\"media-library\";}s:84:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/international-equipment.png\";a:2:{s:2:\"id\";i:29585;s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/international-equipment.png\";a:2:{s:2:\"id\";i:29585;s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/logistic-solution.png\";a:2:{s:2:\"id\";i:29593;s:11:\"source_type\";s:13:\"media-library\";}s:80:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/logistic-solution.png\";a:2:{s:2:\"id\";i:29593;s:11:\"source_type\";s:13:\"media-library\";}s:77:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/investments-logo.png\";a:2:{s:2:\"id\";s:5:\"29648\";s:11:\"source_type\";s:13:\"media-library\";}s:79:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/09\/investments-logo.png\";a:2:{s:2:\"id\";s:5:\"29648\";s:11:\"source_type\";s:13:\"media-library\";}s:144:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-1.jpg\";a:2:{s:2:\"id\";s:4:\"4848\";s:11:\"source_type\";s:13:\"media-library\";}s:146:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4-1.jpg\";a:2:{s:2:\"id\";s:4:\"4848\";s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Yasmmine_Wong_Web.jpg\";a:2:{s:2:\"id\";s:5:\"19549\";s:11:\"source_type\";s:13:\"media-library\";}s:80:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/Yasmmine_Wong_Web.jpg\";a:2:{s:2:\"id\";s:5:\"19549\";s:11:\"source_type\";s:13:\"media-library\";}s:71:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/TADME-team.jpg\";a:2:{s:2:\"id\";s:5:\"31085\";s:11:\"source_type\";s:13:\"media-library\";}s:73:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/TADME-team.jpg\";a:2:{s:2:\"id\";s:5:\"31085\";s:11:\"source_type\";s:13:\"media-library\";}s:79:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/GAC-Ribbon-Cutting.jpg\";a:2:{s:2:\"id\";s:5:\"31086\";s:11:\"source_type\";s:13:\"media-library\";}s:81:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/GAC-Ribbon-Cutting.jpg\";a:2:{s:2:\"id\";s:5:\"31086\";s:11:\"source_type\";s:13:\"media-library\";}s:86:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Jameel-Motors-Japan-visit.jpg\";a:2:{s:2:\"id\";s:5:\"31087\";s:11:\"source_type\";s:13:\"media-library\";}s:88:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Jameel-Motors-Japan-visit.jpg\";a:2:{s:2:\"id\";s:5:\"31087\";s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/FIA-CC-BWC-logo.jpg\";a:2:{s:2:\"id\";s:5:\"31066\";s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/FIA-CC-BWC-logo.jpg\";a:2:{s:2:\"id\";s:5:\"31066\";s:11:\"source_type\";s:13:\"media-library\";}s:81:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Middle-East-Champion.jpg\";a:2:{s:2:\"id\";s:5:\"31067\";s:11:\"source_type\";s:13:\"media-library\";}s:83:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Middle-East-Champion.jpg\";a:2:{s:2:\"id\";s:5:\"31067\";s:11:\"source_type\";s:13:\"media-library\";}s:99:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Dania-Akeel-and-Stephane-Duple-winners.jpg\";a:2:{s:2:\"id\";s:5:\"31068\";s:11:\"source_type\";s:13:\"media-library\";}s:101:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Dania-Akeel-and-Stephane-Duple-winners.jpg\";a:2:{s:2:\"id\";s:5:\"31068\";s:11:\"source_type\";s:13:\"media-library\";}s:76:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Dania-motorbike.jpg\";a:2:{s:2:\"id\";s:5:\"31069\";s:11:\"source_type\";s:13:\"media-library\";}s:78:\"\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Dania-motorbike.jpg\";a:2:{s:2:\"id\";s:5:\"31069\";s:11:\"source_type\";s:13:\"media-library\";}s:99:\"\/\/cms.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Dania-Akeel-Female-Athlete-of-the-Yea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the <a href=\"https:\/\/jameelmotors.com\/en\/\" target=\"_blank\" rel=\"noopener\">Jameel Motors<\/a> <a href=\"https:\/\/jameelmotors.com\/en\/insights\/\" target=\"_blank\" rel=\"noopener\">Newsroom<\/a><\/h4>\r\nMobility has been at the very heart of <a href=\"https:\/\/alj.com\">Abdul Latif Jameel<\/a> since the business was founded in 1945, some 80 years ago. \u00a0With the global transportation sector facing perhaps its biggest transformation since the invention of the motor car, mobility is set to play a vital role in business\u2019s future, too.\r\n\r\n[caption id=\"attachment_110262\" align=\"alignright\" width=\"232\"]<img class=\"size-medium wp-image-110262\" src=\"https:\/\/alj.com\/app\/uploads\/2023\/10\/Yasmmine_Wong_Web-232x300.jpg\" alt=\"\" width=\"232\" height=\"300\" \/> Jasmmine Wong (\u738b\u7389\u5e73)<br \/>CEO - Mobility<br \/>Abdul Latif Jameel[\/caption]\r\n\r\n<a href=\"https:\/\/alj.com\/en\/our-people\/jasmmine-wong\/\">Jasmmine Wong<\/a> is Chief Executive Officer \u2013 Mobility, Abdul Latif Jameel and <a href=\"https:\/\/jameelmotors.com\/en\/our-people\/jasmmine-wong\/\">oversees<\/a> the <a href=\"https:\/\/jameelmotors.com\">Jameel Motors<\/a> global mobility brand.\r\n\r\nShe joined the business in mid-2023 to lead the development, growth and operational aspects of the mobility business for Abdul Latif Jameel worldwide.\r\n\r\nBefore joining Abdul Latif Jameel, she spent several years leading Inchcape\u2019s business in Greater China and Singapore.\r\n\r\nWe caught up with Jasmmine to discuss her role, the opportunities she sees in the mobility sector and her plans for future growth.\r\n<h2>Q: Can you tell us about your career before joining Abdul Latif Jameel?<\/h2>\r\nJW: I joined Abdul Latif Jameel around 18 months ago. \u00a0It seems like yesterday, but time has really flown! \u00a0It has been a very encouraging, enriching, and fulfilling journey so far.\r\n\r\nWhen I finished my MBA at INSEAD, it was never my intention to work in the automotive industry. \u00a0I have always loved cars, but never in my wildest dreams did I think I could build my career around it.\r\n\r\nI started off as a management trainee at Unilever. \u00a0Then I spent 12 years at Nestl\u00e9, based largely in Malaysia and some time in Europe, developing and launching products across the Asia region.\r\n\r\nDuring that time, I got to know Stefan Bromhard, then CEO of Inchcape plc, the London-based automotive distribution and retail multinational. \u00a0Inchcape was looking for someone to run their business in Singapore. \u00a0I jumped at the chance to come back to Singapore with my family. \u00a0After about six years I was promoted to build the business in the China region, dealing with different OEMs, including Toyota, keeping up to date with new technologies, like electric vehicles, and getting involved on the M&A side.\r\n\r\nIt was during this period that I first became aware of Abdul Latif Jameel and their strong reputation in the automotive industry. \u00a0I was introduced to <a href=\"https:\/\/alj.com\/en\/our-people\/hassan-jameel\/\">Hassan Jameel<\/a> and over time, I learnt more about the business\u2019s ethos and its vision for expansion. \u00a0When I learnt they were looking for someone to bring together their vision for mobility and drive forward their plans for global expansion, I was very interested. \u00a0It combined my existing skills and experiences of dealing with OEMs, new technologies, M&A, etc., with the opportunity to make a difference on the global stage.\r\n\r\nIt was an exciting journey that I was keen to be part of.\r\n<h2>Q: What attracted you about the opportunity to join Abdul Latif Jameel?<\/h2>\r\nJW: One of the things that really intrigued from the outset was their super-strong relationship with Toyota. \u00a0I would go to events with Inchcape, and Abdul Latif Jameel would always be right there with Toyota. \u00a0Inchcape had a good relationship with Toyota, too, but it seemed like Abdul Latif Jameel\u2019s relationship with them was on a different level to anybody else\u2019s \u2013 a rather special relationship. \u00a0The more I got to know about the business, about its <a href=\"https:\/\/jameel75.com\">long family heritage<\/a>, its strong vision and <a href=\"https:\/\/jameelmotors.com\/en\/our-values\">values<\/a>, its long-term perspective and the personal way they managed the relationship with Toyota, the more I understood why. \u00a0These are not characteristics a PLC can easily replicate. I t struck me as an admirable, positive and very successful way to run a global business.\r\n<h2>Q: What is it like being one of relatively few women working at a senior level in the automotive industry?<\/h2>\r\nJW: I\u2019ve got used to it now. I often go to OEM events, and I\u2019ll be the only female in the room. \u00a0Simply because there are so few women, you have to \u2018justify\u2019 your presence by proving you\u2019re even better than the men. \u00a0It means I\u2019ve had to work harder to establish myself, to build relationships, to make myself heard. \u00a0I was very lucky to be given an opportunity at Inchcape \u2013 and now at Abdul Latif Jameel \u2013 to show that women are just as capable of leading successful businesses in this sector. \u00a0I\u2019ve been very warmly welcomed into the Abdul Latif Jameel family. \u00a0I don\u2019t expect, or receive, any special treatment as a woman. \u00a0There is still a long way to go in terms of gender diversity in the automotive industry, but I\u2019m hopeful that things are changing.\r\n<h2>Q: What are your main responsibilities as CEO, Mobility at Abdul Latif Jameel?<\/h2>\r\n[caption id=\"attachment_120824\" align=\"alignright\" width=\"272\"]<img class=\"size-full wp-image-120824\" src=\"https:\/\/alj.com\/app\/uploads\/2025\/03\/TADME-team.jpg\" alt=\"\" width=\"272\" height=\"181\" \/> From a trip to India where I had the pleasure to visit Toyota Accessories Development ME (TADME) India Pvt. Ltd. a joint venture between Toyota Motor Corporation and Abdul Latif Jameel.<br \/>It was great to meet our brilliant team on the ground, led by CEO Munawar Shaikh, working hard to make our shared values real in their actions every day.[\/caption]\r\n\r\nJW: I\u2019m responsible for the Abdul Latif Jameel\u2019s Mobility Sector business worldwide.\r\n\r\nIt\u2019s a big role and one that I relish. \u00a0My remit is to drive organic and inorganic growth across the board. \u00a0This includes our major automotive markets such as Saudi Arabia, T\u00fcrkiye, China, Japan, and across North Africa, where we have automotive distribution and retail as well as our automotive parts businesses; machinery including both heavy and materials handling equipment and joint venture investment companies, like Greaves Electric Mobility and TADME in India.\r\n\r\nCurrently my role is split between Singapore, where I live, and Dubai, UAE. \u00a0But three-quarters of my time is spent travelling, visiting the various parts of the business around the world. \u00a0In two hours, I\u2019m flying to Monaco and then on to South Africa, for example.\r\n<h2>Q: You\u2019ve worked in the automotive industry for many years now. \u00a0What are some of the biggest changes you\u2019ve seen?<\/h2>\r\n[caption id=\"attachment_120802\" align=\"alignleft\" width=\"266\"]<img class=\"size-full wp-image-120802\" src=\"https:\/\/alj.com\/app\/uploads\/2025\/03\/GAC-Ribbon-Cutting.jpg\" alt=\"\" width=\"266\" height=\"232\" \/> (L-R) Fady Jameel, Vice Chairman, International, Abdul Latif Jameel, Wang Shunsheng, Deputy General Manager of GAC Motor International, Jasmmine Wong CEO, Mobility, Abdul Latif Jameel and Wyatt Wang, General Manager, Africa Region GAC International on the opening of the new Jameel Motors Egypt flagship GAC Motor facility Abu Rawash Giza district of Cairo, Egypt, November 2023.<br \/>Photo Credit: \u00a9 Abdul Latif Jameel[\/caption]\r\n\r\nJW: One of the biggest changes I\u2019ve seen is the electrification of the automotive market. \u00a0I\u2019ve gained a lot of experience in this from China, which is a <a href=\"https:\/\/jameelmotors.com\/en\/insights\/how-china-rose-to-lead-the-world-in-electric-vehicles\/\">pioneer and leader in automotive electrification<\/a>. \u00a0Electrification \u2013 and other sustainable technologies like hydrogen and methanol \u2013 is not only a game changer in terms of the technology itself, but also in terms of its impact on the shape and nature of the automotive market. \u00a0The whole value chain is being upended.\r\n\r\nThe way people buy vehicles is also changing. \u00a0For electric vehicles (EVs), it is an increasingly digital proposition. \u00a0This means your online and offline platform must be seamless, and the language we use must be very different. \u00a0\u00a0Our sales and marketing teams need to change the way they sell vehicles and how they communicate to consumers, both existing customers and future prospects.\r\n\r\nIn response to these developments, most auto-OEMs are moving to an \u2018agency\u2019 operating model, rather than the existing distribution model. \u00a0Under the agency model, the distributor is responsible for dealing with customers on the front line, while the OEM takes on everything else. \u00a0This is a massive structural change for the industry.\r\n\r\nThere is also the influx of new OEMs, particularly from China, that are offering cheaper and cheaper EVs at high quality. \u00a0These are just some of the megatrends we\u2019ll be dealing with over the next few years.\r\n<h2>Q: Without giving any secrets away, what are the kind of strategies that will underpin Jameel Motors\u2019 growth over the next five years?<\/h2>\r\n[caption id=\"attachment_120809\" align=\"alignleft\" width=\"300\"]<img class=\"size-medium wp-image-120809\" src=\"https:\/\/alj.com\/app\/uploads\/2025\/03\/Jameel-Motors-Japan-visit-300x181.jpg\" alt=\"\" width=\"300\" height=\"181\" \/> It was a pleasure visiting our Lexus showroom in Nerima as well as Abdul Latif Jameel Japan, with Shigeki Enami (\u698e\u4e26\u6ecb\u559c) and Koji Nagata (\u6c38\u7530\u6d69\u53f8) to experience first-hand the exemplary operations of Japan's dealers highlighting the strong Abdul Latif Jameel relationships that made us the first foreign-owned company invited to operate a Lexus dealership in Japan at Nerima Tokyo, back in 2005 - today an award-winning Jameel Motors Japan outlet for customer service.[\/caption]\r\n\r\nOne of my priorities is to instill a dynamic \u2018growth mindset\u2019 across the business.\r\n\r\nIt is a natural instinct of large organizations to be quite protective of their business and their market share. \u00a0That\u2019s perfectly normal. \u00a0My goal is to create a growth mindset, where we are not only focused on protecting our existing business, but also on actively driving further growth and maximizing the opportunities that we see in the market.\r\n\r\nIt\u2019s a very exciting time.\r\n<h2>Q: How important will the Chinese market be for Abdul Latif Jameel's growth, do you think?<\/h2>\r\nJW: Chinese OEMs have been the biggest global exporters of cars since 2023, and that will only increase. \u00a0They are investing not only in terms of the physical vehicle, but also the technologies. \u00a0It's mind-blowing. \u00a0Their desire for success and willingness to take risks is amazing. \u00a0And because of their willingness to take risks, they are able to innovate very quickly. \u00a0They have all the ingredients to be masters of their destiny in the next five to 10 years. \u00a0The question is, do you try and join them on this exciting journey, or try and resist it? \u00a0If you join them, you need to ensure you are quick and agile enough to match their speed of innovation and execution, otherwise you will be bypassed.\r\n\r\n[caption id=\"attachment_112913\" align=\"aligncenter\" width=\"1278\"]<img class=\"size-full wp-image-112913\" src=\"https:\/\/alj.com\/app\/uploads\/2024\/01\/Abdul-Latif-Jameel-Motors-China-awarded-Outstanding-Dealer-Group-2023-by-Toyota-4.jpg\" alt=\"Abdul Latif Jameel Motors China awarded Outstanding Dealer Group 2023 by Toyota 4\" width=\"1278\" height=\"720\" \/> (L-R): \u94f6\u5ddd\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u4ed8\u9759 Ms. Jing Fu, General Manager, Yinchuan ALJ Toyota Automobile Sales & Service Co., Ltd. \u5b89\u5229\u6377\uff08\u6b66\u6c49\uff09\u4e30\u7530\u53ca\u6b66\u6c49\u5b89\u5229\u6377\u96f7\u514b\u8428\u65af\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u9ad8\u6676 Ms. Jing Gao, General Manager, ALJ (Wuhan) Toyota Automobile Sales & Service Co., Ltd. & Wuhan ALJ Lexus Automobile Sales & Service Co., Ltd. \u5b89\u5229\u6377\u4e2d\u56fd\u533a \u8fd0\u8425\u603b\u7ecf\u7406 \u5468\u96bd Ms. Anita Zhou, Operations General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\u79fb\u52a8\u51fa\u884c\u4e1a\u52a1\u526f\u603b\u88c1 Ms. Jasmmine Wong, CEO, Mobility, Abdul Latif Jameel \u5b89\u5229\u6377\u4e2d\u56fd\u533a\u603b\u7ecf\u7406 \u738b\u6052 Mr. George Wang, Country General Manager China, Abdul Latif Jameel Motors \u5b89\u5229\u6377\uff08\u9752\u5c9b\uff09\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u6731\u4e16\u6770 Mr. Shijie Zhu, General Manager, Anlijie (Qingdao) Toyota Automobile Sales & Service Co., Ltd. \u4e50\u5c71\u5b89\u5229\u6377\u4e30\u7530\u6c7d\u8f66\u9500\u552e\u670d\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406 \u738b\u5174\u6842 Mr. Xinggui Wang, General Manager, Leshan ALJ Toyota Automobile Sales & Service Co., Ltd.[\/caption]\r\n\r\nWe have been present in <a href=\"https:\/\/jameelmotors.com\/en\/insights\/charging-ahead-in-china\/\">China for over 25 years<\/a> as a distributor and retailer of Toyota and Lexus in eight major metropolitan cities across four provinces.\r\n<h2>Q: What are your priorities for this year with the company?<\/h2>\r\nJW: Much of my first year was spent getting to know my team and expanding it where necessary. \u00a0I spent a lot of time travelling to different <a href=\"https:\/\/jameelmotors.com\/en\/our-markets\/\">countries<\/a>. \u00a0I'm still travelling a lot, visiting different countries to understand their operations, getting to know what the nuances are.\r\n\r\nNow the <a href=\"https:\/\/jameelmotors.com\/en\/our-people\/\">team is in place<\/a>, we have a clear strategic mandate for organic and inorganic growth. \u00a0Year one was setting the foundation, learning about the organization, and putting the right team together.\r\n\r\nThis will help to catalyze and drive momentum, which will fuel more growth and provide a strong foundation for the next few years of our five-year plan.\r\n\r\nIt\u2019s going to be challenging for sure, but I\u2019m looking forward to leading our next phase of growth."],"_content":[""],"_ame_cpe_post_policy":["{\"accessProtection\":{\"active\":\"replace\"}}"],"_yoast_wpseo_content_score":["60"]},"_links":{"self":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/wp-json\/wp\/v2\/perspectives\/31082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/wp-json\/wp\/v2\/perspectives"}],"about":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/wp-json\/wp\/v2\/types\/perspectives"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/wp-json\/wp\/v2\/media\/31084"}],"wp:attachment":[{"href":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/wp-json\/wp\/v2\/media?parent=31082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}