{"id":98,"date":"2024-09-30T07:43:06","date_gmt":"2024-09-30T07:43:06","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/?page_id=98"},"modified":"2026-03-13T01:17:56","modified_gmt":"2026-03-13T01:17:56","slug":"culture","status":"publish","type":"page","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/culture\/","title":{"rendered":"Our Culture"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-teal-color has-text-color has-link-color wp-elements-1b8004846be2df32ffd763b9c491481c\">Our Values &amp; The Jameel Principles<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Throughout our evolution as a business, our core values have remained unchanged from those embodied and personified by our late Founder, Abdul Latif Jameel.&nbsp;<\/h5>\n\n\n\n<p>Today, enshrined in what we call <strong>The Jameel Principles<\/strong>, they form the very basis of our commercial enterprise.&nbsp; They underpin who we are as a business and serve as a compass for our relationships and interactions with our clients, customers and business partners, and between ourselves and the communities in which we operate.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/11\/the-jameel-principles-1.png\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/11\/Jameel-Principles-Intro-Animated-Logo-Animation-Postive-v1.0.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-off-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-prussian-blue-color has-text-color has-link-color wp-elements-17760e729cd629aa613a4c21cde7d05e\">Guiding principles for greater success<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">The Jameel Principles are based on our four core values and are the fundamental building blocks of our\u2028<a href=\"\/en\/perspectives\/culture-club-the-role-of-corporate-culture-in-business-performance\/\">shared corporate culture<\/a>.<\/h5>\n\n\n\n<p>Taking shape under his leadership, and championed by our Chairman, <a href=\"\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a>, KBE,&nbsp; they are manifested by successive generations of the Jameel family and in the priorities of our business and our people every day.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"213\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1024x213.jpg\" alt=\"\" class=\"wp-image-21202\" srcset=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1024x213.jpg 1024w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-300x63.jpg 300w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-768x160.jpg 768w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1536x320.jpg 1536w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-250x52.jpg 250w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"culture-quote\" style=\"background-image:url('https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/Group-44.png');\">\n  <p>\u201cEveryone who worked with me considered themselves family.\u201d<\/p>\n  <p>\u201cThe company is your home, and you are partner with us in it.\u201d<\/p>\n  <p class=\"pername\">Abdul Latif Jameel (1912-1993)<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"customMediaBlock large   image-top ltr\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/respect.png\"  alt=\"respect\" title=\"respect\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #fdf9e9;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #fdf9e9;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <h4><span style=\"color: #152546;\">Respect<\/span><\/h4>\n<h5>Respect is one of our most substantial values and has deep roots within <a href=\"\/en\/\">Abdul Latif Jameel<\/a>.\u00a0 We pride ourselves on being a responsible business and conducting our commercial operations with integrity and honesty.<\/h5>\n<p>This approach manifests itself in our respect for our Associates, our customers, business partners, and the societies in which we operate.\u00a0 We interact with each other with utmost sincerity, fairness, and equality; regardless of gender, ethnicities, backgrounds, or religions.\u00a0 We listen to understand each other\u2019s needs and concerns and will do our best to resolve them.<\/p>\n<ul>\n<li>Abdul Latif Jameel respects our Associates\u2019 desire for growth and development, to become better professionals and pursue a better life.\u00a0 As a result, both strive to create a reciprocal relationship based on mutual trust, respect, and a shared responsibility.<\/li>\n<li>Of course, we appreciate that our customers will always have numerous choices.\u00a0 And so, we work hard to earn their trust and loyalty.\u00a0 We always endeavor to stand in our customers\u2019 shoes, and continuously work to improve, to anticipate, and to exceed their expectations.<\/li>\n<li>We deal with our business partners with honor, integrity, fairness, and transparency, working to find mutual ground to guarantee success for both parties.<\/li>\n<li>We understand that businesses have a vital role to play in supporting communities, providing opportunities, and enabling local economic growth.<\/li>\n<\/ul>\n<div class=\"culture-quote\" style=\"background-image:url('https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/respect-quote.png');\">\n<p>\u201cThe world is built on mutual benefit \u2014 even friendship\u201d<\/p>\n<p>\u201cIf a merchant makes a promise and does not keep it, he fails and causes others to fail\u201d<\/p>\n<p style=\"text-align:right; font-size:16px;\">Abdul Latif Jameel (1912\u20131993)<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n<div class=\"customMediaBlock large   image-center rtl\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/improve.png\"  alt=\"improve\" title=\"improve\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #f6ece7;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #f6ece7;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <h4><span style=\"color: #152546;\">Improve<\/span><\/h4>\n<h5>We are dedicated to continuous improvement and to consistently challenging ourselves to be better . . . not just today, but every day.<\/h5>\n<p>We are precise with our actions and passionate about the details that truly make the difference.<\/p>\n<p>With this at the core of our business, we place a strong focus on continuously improving our products and services \u2013 embodied in our adoption of the Japanese philosophy of \u2018Kaizen\u2019 \u2013 to deliver an exceptional experience for everyone we do business with.<\/p>\n<div class=\"culture-quote\" style=\"background-image:url('https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/improve-quote.png');\">\n<p>\u201cIf you face a problem, love it &#8211; because if\u2028you love it, you can solve it\u201d<\/p>\n<p style=\"text-align:right; font-size:16px;\">Abdul Latif Jameel (1912\u20131993)<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n<div class=\"customMediaBlock large   image-center ltr\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/pioneer.png\"  alt=\"pioneer\" title=\"pioneer\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #4C27701A;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #4C27701A;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <h4><span style=\"color: #152546;\">Pioneer<\/span><\/h4>\n<h5>At Abdul Latif Jameel, we see challenge as opportunity \u2013 always looking for new ideas, and innovating to make a real, and sustainable, difference.<\/h5>\n<p>We have retained the visionary and determined outlook of our late Founder, who was dedicated to thoughtful, conscientious growth and the pursuit of positive change.\u00a0 It is this pioneering spirit that keeps us moving forward today, unlocking new potential and realizing new opportunities.<\/p>\n<div class=\"culture-quote\" style=\"background-image:url('https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/pioneer-quote.png');\">\n<p>\u201cThe world is built on mutual benefit -even friendship\u201d<\/p>\n<p>\u201cIf a merchant makes a promise and does not keep it, he fails and causes others to fail\u201d<\/p>\n<p style=\"text-align:right; font-size:16px;\">Abdul Latif Jameel (1912\u20131993)<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n\n<div class=\"wp-block-group has-light-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-prussian-blue-color has-text-color has-link-color wp-elements-25d478886e624a2da3dfa0ad3a844f69\">Empower<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">We believe in the power of our people.<\/h5>\n\n\n\n<p>And so, we provide our Associates with the freedom and encouragement to contribute to achieving our vision, empowering them.&nbsp; Encouraging bold decisions and enabling their creativity to flourish for our mutual development.<\/p>\n\n\n\n<div class=\"culture-quote\" style=\"background-image:url('https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-quote.png');\">\n  <p>\u201cEven if a child came to me and offered advice, if it was insightful I will seriously consider it.\u201d<\/p>\n  <p class=\"pername\">Abdul Latif Jameel (1912-1993)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"542\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon.png\" alt=\"\" class=\"wp-image-30173\" srcset=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon.png 810w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-300x201.png 300w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-768x514.png 768w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-250x167.png 250w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":30858,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-98","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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