{"id":94,"date":"2024-09-30T07:40:25","date_gmt":"2024-09-30T07:40:25","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/?page_id=94"},"modified":"2026-03-30T12:45:00","modified_gmt":"2026-03-30T12:45:00","slug":"story","status":"publish","type":"page","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
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Guided by the Jameel family for three generations and over eight decades, Abdul Latif Jameel<\/a> is today a network of distinct, independent, international, and diversified businesses originally founded in 1945, by the late visionary entrepreneur, Abdul Latif Jameel.<\/h5>\n

A powerful partner with strong international knowledge and relationships, and an unwavering commitment to continuous investment in people, business, technology, and community, Abdul Latif Jameel nurtures growth and lets innovation shine \u2013 leading progress across the core business sectors driving the future of the global economy.<\/p>\n

We believe in creating tangible value \u2013 and the new opportunities this brings \u2013 in the lives of our customers, partners, Associates, and, of course, our communities, building long-term prosperity through thoughtful progress.<\/p>\n

With a presence in more than 30 markets, across six continents, with over 11,000 Associates from more than 85 nationalities, we foster an inclusive environment for talent to thrive.<\/p>\n

Our potential is unlimited.<\/p>\n

And the future is full of possibilities, as we continue to work . . .<\/p>\n

. . . towards a more beautiful tomorrow.<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n

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Our Journey<\/span><\/h4>\n

How it began . . .<\/h4>\n

In 1945, our late founder began his quest to meet the expanding need for consumer choice in personal transportation and opened his first automotive outlet in Jeddah, Saudi Arabia, a fuel station also selling car parts.<\/h5>\n

Within a decade, Abdul Latif Jameel (1912-1993) was appointed as the official Toyota distributor<\/a> for the country, with an initial order of four Toyota BJ all-terrain vehicles.<\/p>\n

More than seven decades later, our relationship with Toyota Motor Corporation<\/a> continues to grow and strengthen, enabling us to transform into a network of global automotive businesses, representing some of the world\u2019s best-known mobility brands and delivering end-to-end service to retail and commercial customers in more than 15 countries across three continents.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n

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