{"id":68115,"date":"2026-07-30T07:12:49","date_gmt":"2026-07-30T07:12:49","guid":{"rendered":"https:\/\/cms.alj3.clients.lemonhq.io\/?page_id=68115"},"modified":"2026-07-30T09:26:11","modified_gmt":"2026-07-30T09:26:11","slug":"our-culture-do-not-touch","status":"publish","type":"page","link":"https:\/\/cms.alj3.clients.lemonhq.io\/en\/our-culture-do-not-touch\/","title":{"rendered":"Our Culture-DO NOT TOUCH"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-teal-color has-text-color has-link-color wp-elements-1b8004846be2df32ffd763b9c491481c\">Our Values &amp; The Jameel Principles<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Throughout our evolution as a business, our core values have remained unchanged from those embodied and personified by our late Founder, Abdul Latif Jameel.&nbsp;<\/h5>\n\n\n\n<p>Today, enshrined in what we call <strong>The Jameel Principles<\/strong>, they form the very basis of commercial enterprise. &nbsp;They underpin who Abdul Latif Jameel is as a network of businesses and serve as a compass for the relationships and interactions with clients, customers, and business partners, and among Associates and the communities in which we operate. &nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/11\/the-jameel-principles-1.png\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/11\/Jameel-Principles-Intro-Animated-Logo-Animation-Postive-v1.0.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-off-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-prussian-blue-color has-text-color has-link-color wp-elements-17760e729cd629aa613a4c21cde7d05e\">Guiding principles for greater success<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">The Jameel Principles are based on four core values and are the fundamental building blocks of our\u2028<a href=\"\/en\/perspectives\/culture-club-the-role-of-corporate-culture-in-business-performance\/\">corporate culture<\/a>.<\/h5>\n\n\n\n<p>Taking shape under his leadership, and championed by our Chairman, <a href=\"\/en\/our-people\/mohammed-abdul-latif-jameel\/\">Mohammed Jameel<\/a>, KBE,&nbsp; they are manifested by successive generations of the Jameel family and in the priorities of our business and our people every day.<\/p>\n\n\n\n<p>Our values guide the way we work with our business partners, within our communities, and with each other.&nbsp; Through Respect, Innovation, a Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and success flourish.<\/p>\n\n\n\n<p>Today, we\u2019re building inclusive respectful workplaces grounded in transparency, openness and accessibility. That\u2019s why our network of businesses has Associates from over 85 nationalities across more than 35 countries worldwide.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Note: While certain strategic priorities may be aligned across the Abdul Latif Jameel network, through board-level oversight, day-to-day management, operational controls and business decision-making are undertaken by the management team of the relevant businesses within the network in their respective jurisdictions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"213\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1024x213.jpg\" alt=\"\" class=\"wp-image-21202\" srcset=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1024x213.jpg 1024w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-300x63.jpg 300w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-768x160.jpg 768w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-1536x320.jpg 1536w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1-250x52.jpg 250w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2024\/10\/wp-block-img-44-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section class=\"quote-card\">\n\t\t\t<div class=\"quote-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2026\/07\/quote-1.png\" alt=\"quote-1\">\n\t\t<\/div>\n\t\n\t<div class=\"quote-content\">\n\t\t<div class=\"quote-content-inner\">\n\t\t\t<p>\u201cSuccess is the true gain, and profit is not everything.\u201d<\/p>\n<p>\u201cEnergy, honesty, and integrity are among the elements of success.\u201d<\/p>\n<p class=\"pername\">Abdullatif Jameel (1912-1993)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"customMediaBlock large   image-top ltr\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/respect.png\"  alt=\"respect\" title=\"respect\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #fff;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #fff;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                                <section class=\"quote-card\">\n\t\t\t<div class=\"quote-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2026\/07\/quote-2.png\" alt=\"quote-2\">\n\t\t<\/div>\n\t\n\t<div class=\"quote-content\">\n\t\t<div class=\"quote-content-inner\">\n\t\t\t<p>\u201cI witnessed the people who walked a straight path, and the ones who were manipulative.<\/p>\n<p>The latter ones went up so high then fell down to the bottom; but the ones who chose to walk a straight path went up on a solid base.\u201d<\/p>\n<p>Abdullatif Jameel (1912\u20131993)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n<div class=\"customMediaBlock medium   image-center rtl\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/improve.png\"  alt=\"improve\" title=\"improve\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #f6ece7;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #f6ece7;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <h4><span style=\"color: #152546;\">Improve<\/span><\/h4>\n<h5>We are dedicated to continuous improvement and to consistently challenging ourselves to be better . . . not just today, but every day.<\/h5>\n<p>The Abdul Latif Jameel network of businesses is precise with our actions and passionate about the details that truly make the difference.<\/p>\n<p>With this at the core of our businesses, we place a strong focus on continuously improving our products and services \u2013 embodied in the adoption of the Japanese philosophy of \u2018Kaizen\u2019 \u2013 to deliver an exceptional experience for everyone we do business with.<\/p>\n                <section class=\"quote-card\">\n\t\t\t<div class=\"quote-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2026\/07\/quote-3.png\" alt=\"quote-3\">\n\t\t<\/div>\n\t\n\t<div class=\"quote-content\">\n\t\t<div class=\"quote-content-inner\">\n\t\t\t<p>\u201cLife without problems is meaningless.\u00a0 One should overcome problems with patience.\u201d<\/p>\n<p>\u201cI lived by the saying: <em>To be successful, you must do what you love and love what you do.\u201d<\/em><\/p>\n<p>Abdullatif Jameel (1912\u20131993)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n<div class=\"customMediaBlock medium   image-center ltr\">\n    <div class=\"blockImagebx\">\n        <img decoding=\"async\" class=\"img\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/pioneer.png\"  alt=\"pioneer\" title=\"pioneer\">\n    <\/div>\n\n        <div class=\"contentRow\" style=\"background-color: #4C27701A;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #4C27701A;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <h4><span style=\"color: #152546;\">Pioneer<\/span><\/h4>\n<h5>At Abdul Latif Jameel, we see challenge as opportunity \u2013 always looking for new ideas, and innovating to make a real, and sustainable, difference.<\/h5>\n<p>We have retained the visionary and determined outlook of our late Founder, who was dedicated to thoughtful, conscientious growth and the pursuit of positive change.\u00a0 It is this pioneering spirit that keeps us moving forward today, unlocking new potential and realizing new opportunities.<\/p>\n<p>We understand that driving progress and creating a better world cannot be done alone. Partnerships where potential, people, ideas, capital and opportunity come together is essential.<\/p>\n<p>Abdul Latif Jameel strives to build win\/win relationships grounded in mutual trust and respect \u2013 and we choose to work together with our partners, with shared goals and values \u00a0\u00a0\u00a0. . . towards a more beautiful tomorrow.<\/p>\n<p>As our Founder said:<\/p>\n                <section class=\"quote-card\">\n\t\t\t<div class=\"quote-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2026\/07\/quote-4.png\" alt=\"quote-4\">\n\t\t<\/div>\n\t\n\t<div class=\"quote-content\">\n\t\t<div class=\"quote-content-inner\">\n\t\t\t<p>\u201c. . . \u00a0I knew that you could not reach the top by sitting and doing nothing.\u00a0 \u00a0You have to make an effort; read a lot; work hard and look for challenges, instead of waiting for them to come to you.\u201d<\/p>\n<p>\u201cEvery merchant encounters some turning points in his life one way or the other . . .\u00a0 You do not make circumstances, they make you.\u201d<\/p>\n<p>Abdullatif Jameel (1912\u20131993)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    \n        <div class=\"contentRow\" style=\"background-color: #fff;\">\n        <!-- <div class=\"sectioncolor\" style=\"background-color: #fff;\"><\/div> -->\n        <div class=\"container\">\n            <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div class=\"textbx\">\n                <p><br data-mce-bogus=\"1\"><\/p>\n                            <\/div>\n        <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n<div class=\"wp-block-group has-light-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-prussian-blue-color has-text-color has-link-color wp-elements-25d478886e624a2da3dfa0ad3a844f69\">Empower<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">We believe in the power of our people.<\/h5>\n\n\n\n<p>And so, our Associates are provided with the freedom and encouragement to contribute to achieving our vision, empowering them.&nbsp; Encouraging bold decisions and enabling their creativity to flourish for mutual development.<\/p>\n\n\n\n<p>Everyone has a valuable contribution, regardless of position.&nbsp;&nbsp; In the Japanese philosophy of Kaizen, the idea of \u2018genchi genbutsu\u2019 (going to the source) reflects this approach of finding true solutions by listening to those on the front line with first-hand experience \u2013 this is also embodied in our core value of \u2018Respect for Associates\u2019.<\/p>\n\n\n\n<p>As our Founder said:<\/p>\n\n\n<section class=\"quote-card\">\n\t\t\t<div class=\"quote-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2026\/07\/quote-5.png\" alt=\"quote-5\">\n\t\t<\/div>\n\t\n\t<div class=\"quote-content\">\n\t\t<div class=\"quote-content-inner\">\n\t\t\t\n<p>\u201cEven if a child came to me and offered advice, if it was insightful I will seriously consider it.\u201d<\/p>\n<p>\u201cDo not put a barrier between you and people because they are the ones who give you the truth, not papers and reports.\u201d<\/p>\n<p class=\"pername\">Abdullatif Jameel (1912-1993)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"542\" src=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon.png\" alt=\"\" class=\"wp-image-30173\" srcset=\"https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon.png 810w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-300x201.png 300w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-768x514.png 768w, https:\/\/media.alj3.clients.lemonhq.io\/wp-content\/uploads\/2025\/11\/empower-pantagon-250x167.png 250w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":65788,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-68115","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Culture-DO NOT TOUCH - Abdul Latif Jameel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Culture-DO NOT TOUCH - Abdul Latif Jameel\" \/>\n<meta property=\"og:url\" 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